List of documentation for a beauty salon successful work beauty salon, it is necessary to properly maintain documentation and store information. In order not to “drown” in papers, electronic media should be used as much as possible. Necessary

Conflicts in the team of a beauty salon In beauty salons, conflicts often arise in the team, often for the following reasons: - due to a lack of understanding of the goals and values ​​​​of the team and the salon; - due to various interpretations rules of work; - due to a lack of understanding of the legality

Beauty salon staff training Increasing the qualifications of an employee should become a rule for a beauty salon. This must be done because fashion does not stand still, and competitors are not asleep. This issue is becoming more and more relevant due to

Annex 2 Marketing planning for a beauty salon B target audience three groups can be distinguished.1. Girls aged 18-25 who are in college or in employment. The area of ​​interest is beauty and health. The most consumed services are solarium, manicure, hairdressing

Business plan - comprehensive plan development of the company, which, on the one hand, is a reporting and financial document, on the other hand, it is a document for substantiating investments. It is necessary for the purposeful activity of any enterprise, as a means of self-realization, it is indispensable when establishing contracts with partners and creditors. It should disclose the essence of entrepreneurial activities, a description of the enterprise, its actions in the market, its organization, as well as the conditions under which the entrepreneur is successful.

Target term paper: to develop skills and abilities in business planning.

Objectives of the course work: substantiation of your own business idea, calculation of the cost of implementing the idea, marketing justification and determination of market capacity, determination of business profitability and break-even point.

For many private enterprises, including this enterprise this topic is relevant, because this it plays a big role for the given enterprise in that branch in which it is going to be engaged. And today this topic is in the first place. without planning, there will be no economic shift in the organization; and without the sale of manufactured products, overstocking will occur, which will lead to the gradual ruin of the organization, and eventually to its closure.

The essence of this topic lies in the fact that without planning an organization will not exist for a long time, that such an organization closes its own prospects for the future with all this, therefore, planning is necessary for any organization to improve both its economic side and to increase the volume of products and for search for the industry that will be more profitable in a certain period.

Summary

The goal of the project is to open a beauty salon located at the address: 37 Sovetskaya St., Chaikovsky, Perm Territory. The salon is designed to provide beauty services to residents of the city and the surrounding area.

The organizational and legal form of business is individual entrepreneurship.

The project is implemented by an individual entrepreneur.

The activity of the salon is aimed at meeting the needs of people to care for their appearance, of any age and regardless of income level.

Funds for the purchase of equipment and materials are provided by an individual entrepreneur.

Main competitors: Chocolate Beauty Salon, Kalinka Style, Style, Sakura.

The premises for the implementation of the salon's activities are rented.

With the planned workload of jobs:

Full cost - 959658 rubles;

Sales proceeds without VAT - 1343521 rubles;

Net business income – 328307 rubles;

Profitability of the company's services - 34%;

Break-even point - 4550 services.

1 Business justification

Beauty salon "Aphrodite" of an individual entrepreneur

Chepkasova E.V. is located at the address: Perm Territory, Tchaikovsky, st. Sovetskaya d.37

The essence of business is to provide services to the population different types appearance care and profit.

Today it is difficult to imagine a person who has never heard in his life what a beauty salon is. Moreover, many women at least once in their lives felt like beauty queens and the center of the universe after visiting this institution.

It is known that 80% of people lead an unhealthy lifestyle, do not observe the regime of work and rest, pay little attention appearance. If you modern man, loaded with work, problems, and no time to think about yourself, entrust this to the professionals of the beauty salon "Aphrodite".

Properly done work by professionals will give you a chance to feel more modern and going step by step with fashion.

On the this moment there are several beauty salons in Tchaikovsky, the Aphrodite salon will provide a wide range of services for both young and old people. The program includes a house call. A system of discounts will be organized for regular customers and pensioners.

Provided in the beauty salon "Aphrodite" will be the following types of services:

Figure 1 - Types of services

1 Different kinds services:

Manicure - The unique regenerating and moisturizing effect of a hot manicure can be compared to the effect of paraffin therapy, but, unlike paraffin therapy, hot manicure has no contraindications. As you know, people with damaged skin of the hands, on which there are microtraumas, cracks or pimples, cannot use hot paraffin baths, but warm cream or oil baths in such cases can be used and even necessary.

Pedicure - For these procedures, the most modern cosmetics containing natural ingredients are used - thermal water, mud, algae, plant extracts.

To relax the feet and prepare them for the main pedicure procedure, hydromassage baths with sea ​​salts. This helps to soften the skin of the feet well. Next, the feet and nails are treated with a grinder, which painlessly and effectively removes corns and calluses, and also perfectly levels the surface of the nails. After processing with a grinder, a special composition is applied to the skin of the feet, preventing the appearance of new corns.

Softening the skin of the feet and heels contributes to the use of fruit acids. And for cleaning the feet, large and small scrubs are successfully used.

Nail extension is the artificial lengthening of the nail with the help of special materials, which not only lengthen the nail, but also strengthen its structure.

The first real fact about nail extension with gel, acrylic or silk indicates that, despite all the assurances of experts, the nail plate of a natural nail under a layer of hardened acrylic, gel or silk does not actually breathe (especially in the case of extension with artificial tips). nails glued to natural ones), and if it breathes (in the case of forms that are only attached to the tip of the nail), then it is not enough.

The second real fact about nail extensions with gel, acrylic or silk is that with proper nail extension, the occurrence of fungi and bacteria between natural and artificial nails is excluded.

Well, the third real fact about nail extension with gel, acrylic or silk says that when using high-quality acrylic or gel materials that do not contain methyl methacrylate (MMA), nail extension is an absolutely safe procedure for a woman's health.

Eyelash extensions - the master, using special tweezers, glues artificial eyelashes to the base of your natural eyelashes. By by and large, eyelash extensions are the same, only they are not attached all at once, but one at a time or in small bunches. The eyelash extension procedure consists of several stages. First, the master with special means should remove your makeup and at the same time degrease the skin of the eyelids. Then you will have to choose the color and length of your future eyelashes, after which the extension procedure begins.

Eyebrow shaping is the removal of hairs in a certain shape. First, the master disinfects the client's eyebrows and tongs for work. Next, the hair is removed (if necessary, and a haircut) in the form chosen by the client. After this procedure, it is necessary to lubricate the eyebrows with a moisturizer. Eyebrow correction should be carried out 1 or 2 times a week as the hairs grow.

Eyebrow coloring is a change in the color of the eyebrows (the color is chosen by the client). This procedure lasts no more than 15 minutes. On the initially prepared eyebrows, paint is applied in the shape of the eyebrows. Then, after 5-15 minutes, wash off and lubricate with a moisturizer. Paint defects are washed off with a special liquid.

Nail design is their design in the style that is required in order to match the chosen wardrobe, place and time. For example, nail design will be with floral ornament will be good in summer and spring, and snow-white sparkles and holographic glitter, more than ever, will be suitable for new year party. There are many types of nail art designs, such as glitter designs, brush and paint designs, volumetric design, acrylic, helium, aquarium design, sand, design with dried flowers, feathers, artificial elements.

Paraffin therapy is nothing more than a heat compress. Its most important element is heated paraffin. Its heat capacity, which consists in the ability to slowly give up its heat. Paraffin allows you to warm up the skin under itself by 1.5-2 degrees more, thereby softening the skin layer and opening the pores. In addition, paraffin therapy allows the skin to absorb all those cosmetics that were applied under paraffin, in a larger volume and at a higher speed. At the same time, the cosmetic paraffin used in the procedure itself contains quite a few useful additives, for example, in order to moisturize and soften the skin.

Paraffin therapy allows you to remove swelling, improve skin microcirculation, assist in the disappearance of bruises, slow down the aging process of the skin, give the skin additional hydration and nutrition.

2 Consultations of highly qualified specialists.

3 Call a specialist at home.

Currently, competitors in this type of activity in the city of Tchaikovsky are: Beauty salon "Chocolate", "Kalinka style", "Style", "Sakura".

Studying the theoretical foundations of business planning, considering the methodology for developing a business plan for a beauty salon, substantiating the economic feasibility of the company's development directions. Description of rendered services, conducting marketing researches.

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Business in Russia. Guidelines for starting a business in the regions.
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* Calculations use average data for Russia

1 687 000 ₽

Starting investments

7 months

Payback period

125 sq.m.

65,6%

Profitability

The project will require 1,687,700 rubles. start-up investment. Return on sales will be 65.6%, and the payback period is 7 months.

1. Project summary

Objective of the project– opening of a beauty salon in Rostov-on-Don, capable of providing city residents with high-quality skin, face and body care services, as well as hairdressing services.

The calculation of the financial model was made for a beauty salon located in the Sovetsky district of the city of Rostov-on-Don. Potential clients of the salon are citizens with an average income, mostly women from 25 to 40 years old and older, as well as men and children.

The main services of the beauty salon are:

4. Body skin care

5. Solarium

6. Sale of cosmetics

The project will require 1,687,700 rubles. start-up investment. Part of the investment budget is planned to be raised through loans, which will amount to 200 thousand rubles.

*data for 3 years of work

The term for the implementation of the investment stage, including obtaining permits, repair and redevelopment, purchase of equipment and consumables, designed for the period from March to May 2016. The start of sales is scheduled for June 2016. Achieving the planned sales volume at 30% load - 4 months.

2. Description of the industry and company

The purpose of this project is to open a beauty salon that meets the principles of highly professional service in the city of Rostov-on-Don. Clients are offered a wide range of services in the following areas: hairdressing services (haircut, styling, coloring, chemistry), manicure and pedicure, nail extension, cosmetology, massage. According to the marketing agency Global Reach Consulting, the beauty salon market is estimated to be rapidly growing. The greatest concentration of beauty salons exists in millionaire cities - in Moscow, St. Petersburg, Novosibirsk, Krasnoyarsk. Rostov-on-Don, according to 2GIS experts, holds the 5th place in terms of the number of beauty salons. There are 77 salons for every 1,000 women. The growth in the number of beauty salons can be explained by the increase in demand for their services. According to Reports and Reports, the number of women visiting beauty parlors and beauty salons increased from 4% to 40% in the 15 years from 2000 to 2014. Visiting salons is no longer associated by the population with expensive services for the elite, services have become available to huge number people from the middle class. The acceleration of the pace of life, as well as the need for quality services, has forced many women to turn to beauty salons instead of putting themselves in order at home, which is much easier and more convenient.

The beauty salon is a room on the first floor of a multi-storey residential building on the first line of houses with a separate entrance and a sign. The salon area is 125 sq. meters. The salon has a hairdressing room, a manicure and pedicure room, a beauty parlor, a massage room, a nail extension and make-up area, as well as a solarium, an administration and staff recreation area. The salon is open for customers from 9.00 to 21.00, seven days a week. The work schedule of employees (service personnel) is in shifts 2/2.

The management structure consists of an administrative department, which is represented by 2 salon administrators: a senior administrator and an assistant administrator. The service staff is represented by six universal hairdressers, a cosmetologist and a massage therapist.

The cost of repairs, redevelopment and interior equipment is 982.7 thousand rubles. Taking into account the start-up costs for registering an enterprise, the recruitment procedure, marketing activities, as well as working capital investment period (500 thousand rubles), the cost of the project will be 1,687,7000 rubles.

To implement the project, it is planned to attract 1,487,700 rubles. credit funds, which will be 88% of the project cost. The remaining 11% will be taken from the founder's own savings. The loan is attracted for 2 years (24 months) at an annual rate interest rate 22%. This loan provides a grace period for payments for 3 months, after which the repayment of credit funds is carried out monthly for 21 months. The amount of the penalty in case of delay in payments will be 2.5%.

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Individual entrepreneur (individual) was chosen as the form of ownership. The taxation system is simplified, in which the object of taxation is income reduced by the amount of expenses at a rate of 15%.

3. Description of services

The beauty salon provides services in 6 main areas. Among them:

1. Hairdressing services (men's, women's, children's haircut)

2. Manicure and pedicure (care, extension, design, correction)

3. Cosmetology services (skin care and facial cleansing, eyebrow care, eyelash care, epilation, make-up removal, peeling)

4. Body skin care

5. Solarium

As competitive advantage Salon can be called a wide range of services, a relatively low price, accessible to the majority of the population, the quality of service. The price segment of the project is medium. At the same time, the quality of services is above average, which is the main means of attracting customers and increasing their loyalty. The price list of the salon contains about 120 positions. All salon services are presented in Table. one.

Table 1. List of beauty salon services

The provision of beauty salon services will require obtaining permits from Rospotrebnadzor, as well as permission from the State Fire Supervision of the Russian Federation.

In addition to services in the salon, retail cosmetics(20 headings). The main advantage over buying in a regular store is the opportunity to get expert advice on product features on the spot. The list of goods sold is given in Table. 2.

Table 2. Goods sold

4. Sales and Marketing

The activity of the salon is aimed at the vast majority of the population of Rostov-on-Don, namely the population with an average level of income. The beauty salon will operate on meeting the needs of people in high-quality haircuts, styling, curling and coloring, manicures and pedicures, cosmetic procedures, and massage. The main requirements that apply to beauty salons - elevated level professionalism, speed and quality of service, convenient location, convenient work schedule. All these requirements are planned to become the fundamental principles of the salon.

The target audience of the salon are young people aged 18 to 35, who make up 70% of the clientele. About 20% are for people aged 35 to 45 years, another 10% of clients - for teenagers and the elderly. The main consumers of services are the female part of the population (up to 70%). There are 178 thousand inhabitants in the Sovietsky district of the city, of which the share of the able-bodied population is about 60%. Considering pricing policy establishments, location and solvency of the population, about 50-80 thousand people are potential clients of the salon.

There are 260 beauty salons in the Sovietsky District, including economy-class hairdressers. Salons located within 400 meters from the salon can be named as the main competitors. These are 16 competitors, 8 of which can be attributed to indirect competitors and 8 more to direct ones. The first eight are: 4 economy and middle-class hairdressing salons, 1 nail studio, 3 salons offering services in two main areas (hairdressing services and cosmetology or hairdressing services and manicure). The second eight are beauty salons that offer 3 or more areas of services (hairdressing, manicure and pedicure, cosmetology, massage, solarium, etc.). Analysis of their strengths and weaknesses in comparison with the salon project is given in Table. 3.

Table 3. Factors of competition

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As can be seen from the table, the salon planned for opening has a number of advantages compared to direct competitors, offering a much wider range of services, operating in the middle price segment, while the quality of services is above average. It is also worth noting that the work schedule is convenient for the population and the advantageous location.

The provision of services is carried out using a preliminary telephone appointment or on a live queue without an appointment. Selected as the main channel for attracting customers social media(Facebook, Vkontakte, Instagram). This choice is due to the lack fixed costs(leading groups) and a large concentration of the target audience (targeting advertising). It is planned to allocate up to 6 thousand rubles to maintain the work of groups and accounts and fill them with content. per month.

However, great importance attached to other methods of creating the image of the salon, including: the development of a corporate logo, the creation and SEO-promotion of the site (15 thousand rubles), printed handouts - flyers (10 thousand rubles), the creation of an outdoor sign (30 thousand rubles). ), advertising in a glossy magazine (15 thousand rubles), and so on.

5. Production plan

The beauty salon is located in the Soviet district of Rostov-on-Don with a population of 178 people. (3rd largest out of 8). The immediate surroundings of the salon are mainly multi-storey residential buildings, the so-called sleeping quarters. As the location of the salon, a place was chosen on a busy street on the first line of houses. Near the salon there is a public transport stop (90 m.), buildings with office space and banks (150 and 180 m), retail space, cafes and supermarkets (from 75 m).

The salon rents an area of ​​125 sq. meters. The room includes: a reception area with a wardrobe and an administrator's desk (11 sq.m.), a hairdresser's room (26 sq.m.), a room for washing, coloring, curling hair (12 sq.m.), an area for make-up and eyelash extensions (8 sq. m.), manicure and pedicure room (12 sq. m.), beauty parlor (12 sq. m.), massage room (16 sq. m.), solarium (15 sq. m.), utility room for storage of disinfectants (3 sq. m.), rest room (10 sq. m.). The cost of rent is 75 thousand rubles. per month The term of the agreement with the landlord is 3 years.

Costs for launching the salon, including repair and redevelopment of the premises (240 thousand rubles), recruitment (10 thousand rubles), purchase of equipment (782.7 thousand rubles), installation of equipment (60 thousand rubles) , opening marketing campaigns - 70 (thousand rubles) and other intangible assets will amount to 1,187,700 rubles. The cost of equipping a beauty salon is shown in Table. 4.

Table 4 Equipment Costs

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Responsibilities for ensuring the functioning of the beauty salon are assigned to the administrative staff, senior administrator and assistant. The staff includes six general-purpose hairdressers working in shifts, a beautician and a massage therapist (see Table 5. The salon is open from 9.00 to 21.00, seven days a week. Accounting has been outsourced.

As employees, it is planned to recruit only persons whose professional level confirmed by a diploma of relevant training. The completed educational course must be certified by a diploma, and educational institution, which issued it, must have a license for free software or malware. Basic requirements for employees - professional competence, responsible attitude to business, communication skills, ability to work with people.

Table 5. Staffing and payroll

Fixed operating costs are based on the purchase of consumables. Fixed costs include rent (RUB 75,000), payroll, marketing expenses (RUB 30,000 on average), utility bills, electricity and garbage disposal (about RUB 11,000 in total). the influence of the seasonality factor with the traditional decrease in demand in the summer, as well as the growth of the salon's recognition. The sales plan, taking into account seasonality and a gradual increase in salon occupancy to 80-85% over the course of three years of operation, is presented in Appendix 1.

6. Organizational plan

The project implementation period from the moment of registration and obtaining permits to the start of sales is 3 months. The opening of the beauty salon is scheduled for early June 2016.

The project manager is the owner of the business. He carries out strategic planning, is engaged in the search for new ways to promote, analytical work on key performance indicators. The senior administrator of the salon is directly subordinate to him, carrying out daily managerial functions. The manager is subordinate to the attendants: hairdressers, beautician, massage therapist. Accounting is carried out by a third-party specialized organization.

7. Financial plan

The costs of the preparatory period (1187.7 thousand rubles) include:

Registration, expenses for obtaining permits, paperwork - 25 thousand rubles.

Repair and redevelopment of the premises - 240 thousand rubles;

Purchase of equipment - 782.7 thousand rubles;

Installation of equipment - 60 thousand rubles;

Recruitment - 10 thousand rubles;

Main period costs include:

Rent - 75 thousand rubles;

Payroll - 248.3 thousand rubles.

Accounting - 10 thousand rubles.

Procurement of consumables

Utilities - 7 thousand rubles;

Payment for electricity - 2.5 thousand rubles;

Management expenses - 2.5 thousand rubles;

Garbage and hair removal - 1.5 thousand rubles;

Financial indicators by revenue, cash flow, net profit are given in Appendix 1. Calculations are made based on the planned load of the salon at 30% in the first four months and the achievement of 85% load within 3 years of operation due to the growth of the salon's recognition.

8. Evaluation of the effectiveness of the project

Project implementation will require high level start-up costs, which is directly related to a wide range services, and consequently the purchase of expensive equipment and consumables. However, with the growth of payback and reaching the planned sales volumes, the risks become minimal.

The payback period of the project will be 7 months, the discounted payback period is 7 months. It should be noted that the project will start to bring profit from the first month after the start of sales. Project performance indicators calculated for a three-year period are given in Table. 6.

Table 6. Project performance indicators

9. Risks and warranties

In the course of its activities, the salon may encounter certain risks that must be taken into account in the work. Assessment of the severity of the consequences and possible measures to prevent them are given in Table. 7.

As my practice of developing business plans for such projects and their subsequent implementation by “customers” shows, that, like in many service businesses, the main problem is sales planning, which depends on several main factors.

These are: location, availability of qualified specialists, and pricing. The design of the salon, the presence of cutting-edge equipment, the interior, of course, plays a role, but the Client, in most cases, goes “to the Master”, and not to the “sign”. And if the Master is geographically located “conveniently” for the client, if the service and his skills meet the Client’s request, then these factors, in most cases, transform casual salon visitors into permanent ones.

As a rule, if the Master goes to work in another organization or opens his own salon (at the same time taking a big risk), then from 50 to 80% of his regular customers “leave” him. Although this fact lies on the surface, it must be taken into account when forming a team of specialists.

You also need to keep in mind that if the premises are owned, then this makes this business more competitive than the one in which the premises are rented. We must not forget such common truths that without serious marketing research it is not worth starting such projects.

My experience is that studying the market and competitors significantly increases the likelihood of a given business being successful, both now and in the future. Makes it more tenacious and resilient!

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