/ V. N. Elina // Collection scientific articles in 2 hours. Part 2. 2015. P.13-23.
3. Ionis A.S. The need to form regional clusters as milestone creation of an innovative economy. [Electr. resource] / A. S. Ionis // Economics and management. 2015. №3. S. 63.
4. Decree of the Council of Ministers of the Republic of Kazakhstan dated December 09, 2014 No. 501 On approval of the State Program for the Development of Resorts and Tourism in the Republic of Crimea for 2015-2017.
5. Khaustova V.E. Positioning of health-improving institutions of the Republic of Crimea in the resort area "Big Yalta" / V. E. Khaustova, E. F. Gorbatova // Problems of Economics. No. 2. 2011. S. 47-54.
© Uzunov F.V., Gorbatova E.F., 2016
E.A. Chumachenko
Candidate of Economics, Associate Professor of the Department of Financial Management, Faculty of Management and Entrepreneurship, RSEU "RINH",
Rostov-on-Don, the Russian Federation Email: [email protected]
WAYS TO INCREASE REVENUE FROM THE SALE OF GOODS OF PRODUCTION ENTERPRISES
annotation
One of the leading places among the criteria characterizing financial position commercial organization, is a measure of sales revenue. The change in the value of this indicator determines the financial stability, solvency and business activity any business entity. And as a result, the proceeds from the sale of products is the key source of the formation of the enterprise's own resources, therefore the formation of measures to increase it is the most significant direction of modern financial management.
Keywords
Proceeds from the sale of goods, financial result, financial and economic activity, planning of sales proceeds, manufacturing enterprises, efficiency.
The main condition for the functioning of the organization in the modern economy is the increase in production efficiency, the competitiveness of products and services based on the implementation of achievements scientific and technological progress, the effectiveness of forms of management and production management, the activation of entrepreneurship, etc. An important role in the implementation of this task is assigned to the analysis of the composition and structure of sales proceeds. With its help, a strategy and tactics for the development of an enterprise are developed, plans and management decisions are substantiated, control over their implementation is carried out, reserves for increasing production efficiency are identified, and the performance of the enterprise, its divisions and employees is evaluated.
Proceeds from the sale is the main income of the enterprise, the main source of its cash receipts, reflects the results of production and economic activity enterprises for a certain period of time.
The proposal of specific measures to increase revenue from the sale of products and its planning are associated with the need, first of all, to introduce the process of planning and forecasting the financial and economic activities of the organization in conditions market economy. The successful financial and economic activity of the enterprise will depend on how reliably the revenue is planned. The calculation of the planned revenue must be economically justified, which
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will allow for timely and full financing of investments, growth of own working capital, appropriate payments to workers and employees, as well as timely settlements with the budget, banks, suppliers.
When analyzing revenue, factors of increase in all main areas of development and improvement of production are taken into account. These can be attributed
1) accelerating scientific and technological progress, raising the technical level of production, manufactured and mastered products (improving its quality) - this means improving the basic production assets;
2) search for the most cost-effectively located suppliers and conclude long-term contracts with them for the supply of products, which will save on transportation costs and intermediary services;
3) expansion of the trade network through the conclusion of agreements with neighboring regions and countries.
Depending on the place and scope of product sales, ways to increase the efficiency of proceeds from the sale of goods and products are divided into national (state), sectoral, territorial and intra-production.
IN economics countries with developed market relations, these paths are divided into two groups: intra-production and external or factors affecting the change in revenue and controlled by the firm and uncontrollable factors to which the firm can only adjust.
Intra-production factors and factors affecting the change in revenue and controlled by the company are specific market conditions, prices for products, raw materials, materials, energy, exchange rates, bank interest, the system of government orders, taxation, tax benefits, etc. .
The most diverse group of intra-production factors on the scale of an enterprise, association, firm. Their number and content are specific to each enterprise, depending on its specialization, structure, operating time, current and future tasks. They cannot be unified and uniform for all enterprises.
Managing revenue from sales of products in market conditions involves both the development and implementation current plans and development of forecasts, control and analysis of their implementation. At the same time, it is important to take into account the time factor: the time it takes to New Product or services entered the market; the time required for the development and implementation of new ideas, inventions and rationalization proposals, the development of the production of new products and their removal from production and replacement with new or significantly modernized products.
In today's business environment, economic responsibility for production and business decisions has increased significantly, i.е. Now the owner of the funds bears full financial responsibility for the final financial results of production activities. Strengthening the responsibility for decisions made is closely related to the increase in the degree of risk in investment activities and the development of production, which entails the competent use of financial management tools.
To obtain maximum revenue, the enterprise must make the most of the resources at its disposal, and first of all, it must use the identified reserve for the production of additional products using the equipment it has. An increase in output reduces unit costs, i.e. the cost of its manufacture per unit of production is reduced, and consequently, the cost is reduced, which ultimately leads to an increase in profit from the sale of products.
Thus, in the course of analyzing the production and economic activities of enterprises, it is necessary to find ways to increase sales revenue. The most acceptable for modern business conditions and adapted to domestic production enterprises can be
suggest the following:
Increasing sales growth. Enterprises need to know the demand of the population for certain groups of goods. At the same time, it is necessary to choose a commercial activity strategy: either to reduce the price of goods in the expectation that this will lead to an increase in sales volume and may increase profits, or not to change the price, focusing on maintaining the stability of moderate demand. By choosing the first option of the strategy, it is possible, in addition, to achieve an acceleration of the turnover of equity capital ( Money). According to the second option, it is possible to freeze equity capital for some time, as a result, it may be necessary to attract borrowed capital, which will require additional financial costs to pay interest on loans and advances.
Expansion of the trade network within the country. In connection with economic sanctions imposed on Russia, it was decided to develop agriculture in the country. As a result, businesses, especially Agriculture, have every chance to expand the domestic sales network and win a leading position in separate sections market.
Participation of enterprises in the State business development programs. So, for example, agricultural enterprises can take part in the State Program for the Development and Regulation of Agricultural Products, Raw Materials and Food Markets for 2013-2020. A prime example government support is to subsidize interest rates on loans. Since almost all agricultural enterprises use borrowed funds to improve and expand their activities, they need governmental support as the provision of budget subsidies to pay part of the interest rates on loans.
Thus, the enterprise, having gone along one of the above paths or several at once, will provide itself with an increase in revenue. Further development and the functioning of the enterprise depends on the reasonable actions of the management of this organization and their desire to bring the enterprise to the proper level with good performance profitability and annual revenue. List of used literature:
1. Germalovich N.A. Analysis of the economic activity of the enterprise / N.A. Germalovich. - M: Finance and statistics, 2011. - 346s.
2. Buzhinsky A.I. Methodology economic analysis activities industrial enterprise/Under. Ed. A.I. Buzhinsky, A.D. Sheremeta - M.: Finance and Statistics, 2011. - 357p.
3. Raizberg B.A., Lozovsky L.Sh., Starodubtseva E.B. Modern economic dictionary. - 6th ed., corrected. - M.: INFRA-M. - 2011. - 479s.
4. Decree of the Government of the Russian Federation of July 14, 2012 No. 717 "State Program for the Development of Agriculture and Regulation of Agricultural Products, Raw Materials and Food Markets for 2013-2020" (as amended on December 19, 2014).
© Chumachenko E.A., 2016
Shalnev Oleg Gennadievich
Candidate of Economics, Associate Professor of the Department of Economics and Fundamentals of Entrepreneurship, Voronezh State Technical University, Voronezh, Russia
Ivleva Margarita Gennadievna postgraduate student of the Department of General economic theory Voronezh state university, Voronezh, Russia
STUDY OF THE EFFICIENCY OF THE REPRODUCTION OF PUBLIC GOODS
annotation
The article proposes an optimization approach to assessing the efficiency of reproduction
Revenue growth is very important indicator, which characterizes the efficiency of the enterprise.
Revenue growth is an economic indicator that reflects the change in the value of the company's income over a certain period of time. In other words, this indicator allows you to see by what percentage the company's revenue increased (decreased) in the reporting period compared to the base one.
The value of the growth rate is determined using the following formula:
Tpr \u003d ((Wo-Wb) / Wb) * 100, where:
- Tpr – revenue growth rate;
- In - revenue in the reporting period;
- Wb - revenue in the base period.
This indicator should be constantly monitored by the management of the organization, since its value allows us to draw a conclusion about the effectiveness of the implementation of the strategic and operational goals of the enterprise.
Investors show particular interest in the level of profitability of the organization. A stable rate of revenue growth has a very favorable effect on the investment climate of an economic entity.
What is he talking about?
First of all, it should be noted that revenue refers to the cash that comes to the enterprise as a result of the sale of goods and services. It is this indicator that is the main source of income for an economic entity.
Increasing revenue of the enterprise indicates an increase in sales volumes which in turn depend on the following factors:
Sales volume is a very significant indicator, without the growth of which the company will not be able to secure a sufficient amount of revenue. Wherein sales revenue is the main source of cost coverage incurred by the enterprise in the course of creating a new product (raw materials, materials, maintenance of equipment, remuneration of workers, etc.).
Thus, a systematic increase in income indicates efficient system management in the organization, the ability of management to competently establish production and marketing activities, as well as a positive trend for the enterprise as a whole.
How to increase?
In order to understand in detail the main ways and ways to increase revenue, we will present detailed instructions.
Pace
The growth rate is a very common indicator that is actively used not only in statistics, but also in economics, law, production, etc.
Revenue growth rate is a measure of percentage growth enterprise income in the current period compared to the previous one. In other words, using the growth rate, you can determine how much the organization's income in the current year was as a percentage compared to the previous year.
In the calculation of this indicator, you can use a variety of reporting periods. It can be a month, a quarter, a year, or several years.
Definition formula
So, the formula for calculating the growth rate is as follows:
Tr \u003d In / Wb * 100%, where:
- Тр is the revenue growth rate;
- In - revenue in the reporting period;
- Wb - revenue in the base period.
Procedure and calculation example
In order to more clearly see the procedure for calculating this indicator, we will give a few examples.
Example #1.
The revenue of Zarya LLC in 2016 amounted to 50,000 rubles. In 2015, its size was equal to 38,000 rubles. So let's calculate the growth rate using the above formula.
Tr \u003d 50000 / 38000 * 100 \u003d 131%
From this we can conclude that in 2016 the sales revenue of Zarya LLC amounted to 131% compared to the same indicator for 2015.
Example #2.
In 2016, Eurostyle CJSC sales revenue amounted to 45,000 rubles. At the same time, in 2015 this figure amounted to 68,000 rubles. Let's calculate the growth rate.
Tr = 45000 / 68000 * 100 = 66%
Thus, based on the data obtained, it can be noted that in 2016 there was a decrease in sales revenue from CJSC Eurostyle. Thus, the company received only 66% of revenue compared to 2015.
Summarizing the above, it can be noted that revenue is of key importance for the activities of any enterprise. The management of each company is interested in its stable growth. Wherein great importance has a growth rate and an income growth rate, in connection with which, these indicators should be calculated regularly.
In order to increase the growth of sales, the company needs to know the demand of the population for certain groups of goods. In accordance with demand, the company chooses a strategy for commercial activity: to raise or lower the price of goods. An enterprise can reduce the price of goods in accordance with a decrease in demand for available goods, in the expectation that this will lead to an increase in sales and may increase profits.
In this way, it is also possible to achieve an acceleration in the turnover of funds.
Let us name the conditions for the growth of profits in trade: expansion of the range of goods; introduction of commercial innovations in order to increase sales of new products that are in high demand; no fear of commercial risk; prudent use of funds derived from cost savings. At the same time, it is necessary to choose a commercial activity strategy: either to reduce the price of goods in the expectation that this will lead to an increase in sales volume and may increase profits, or not to change the price, focusing on maintaining the stability of moderate demand. By choosing the first option of the strategy, you can, in addition, achieve an acceleration of the turnover of equity (cash). According to the second option, it is possible to freeze own capital for some time, as a result, it may be necessary to attract borrowed capital, which will require additional financial costs to pay interest on loans provided.
The financial position of a trading enterprise depends, first of all, on the implementation of sales plans, reduction of distribution costs, growth of profits and profitability, safety and correct use household funds etc.
After calculating the upcoming receipts of funds and payments, they are compared. If it turns out that the receipt of funds covers the upcoming payments, this means that the trading company has a stable financial position. When payments exceed the receipt of funds, a trading enterprise may experience financial difficulties; therefore, it is necessary to develop measures to strengthen its finances. At the enterprise MTPU "Tuslakh" it is necessary to carry out the following activities:
Fulfillment and overfulfillment of the turnover plan;
Implementation of unnecessary and unnecessary inventory;
Temporary cessation of the purchase of inventory and materials available in sufficient quantities;
Delivery of all empty containers and ensuring receipt of payments for the delivered containers;
Saving distribution costs;
Prevention of the formation of unplanned losses and damages;
Profit growth;
Liquidation of receivables, prevention of overspending of special funds and funds of targeted financing;
Efficient use of own working capital, bank loans, etc.
The transition to market relations requires the implementation of a new financial policy, strengthening its impact on accelerating the socio-economic development of Russia, increasing the efficiency of production and strengthening the finances of the state. An important role in ensuring the comprehensive intensification of production and increasing its efficiency belongs to profit.
Getting a sufficient amount of profit is the ultimate goal of any enterprise. Profit is one of the main forms of cash savings, profit occupies one of the central places in common system cost instruments and levers of economic management. This is expressed in the fact that finance, credit, prices, costs and other economic levers are directly and indirectly related to profit.
Indicators of financial results characterize the absolute efficiency of the economic activity of the enterprise in all areas: production, marketing, supply and financial.
Profit growth creates a financial base for self-financing of expanded reproduction, solving the problems of social and material incentives for workers.
Profit is also the most important source of budget revenues (federal, republican, local) and repayment of the company's debts to banks and other credit institutions. Thus, profit indicators are the most important in the system for assessing the effectiveness and business qualities of an enterprise, the degree of its reliability and financial well-being.
In 2007, the trade turnover at the MTPU "Tuslakh" enterprise amounted to 626.7 thousand rubles. This is lower than in 2006 by 311 thousand rubles. (646.7-335.7). Profit from the sale of goods in 2006 amounted to 39.1 thousand rubles, and in 2007 there was a loss in the amount of 318 thousand rubles.
It should be noted that managers practically do not use scientific developments in their activities, guidelines. Experience shows that such ignorance leads to serious errors.
At present, negative factors are intensifying at MTPU "Tuslakh". First of all, this refers to the insolvency of the enterprise, the decline in sales, the rupture of economic ties, etc.
The main reserves for increasing profits and the level of profitability include: reserves for increasing sales and improving the quality of goods. In order to increase the growth of sales, the company needs to know the demand of the population for certain groups of goods, to reduce the level of distribution costs - this is the basis for increasing the profit of the enterprise. Therefore, the indicator can also be used to judge the competitiveness of an enterprise, or with a relatively lower level of trading costs, there are more opportunities to sell goods at more low prices. This approach allows you to attract more buyers and expand the scope of its activities with all the ensuing positive results, which are very important for the effective functioning in a market economy.
Bibliographic description:
Nesterov A.K. Ways to increase the profit of an enterprise [Electronic resource] // Educational encyclopedia website
The main goal of any enterprise is to make a profit, therefore, ways to increase it are among the priority issues of managing financial and economic activities.
The economic content of increasing profits
Profit is the net income of the enterprise, expressed as the difference between the benefits received and the costs incurred.
Profit characterizes the financial and economic result of the economic activity of the enterprise for a specific period. This is an objective indicator of scale entrepreneurial activity, management efficiency and profitability of the enterprise.
Increasing profits requires continuous management influence on intra-company processes. Directly increasing profits is the ultimate goal of the management process - the formation, distribution, use and planning of the enterprise's profits.
The purpose of profit management: maximizing the income of the enterprise in the current and prospective period. Consequently, ways to increase profits are related to issues of financial and production and economic management.
To achieve this goal, the company solves problems that provide an increase in profits:
- Maximize profits in accordance with the resource capabilities of the enterprise and the market situation.
- Optimize the proportion between profit and risk.
- To improve the quality of generated profit by identifying reserves for its increase, income growth and rational investment in the economic complex of the enterprise. The main direction is to increase output, develop new types of products, and reduce costs.
- Ensure the growth of invested capital.
- Create enough volume financial resources to solve current and future problems at the expense of generated profit, which should prevail in the financing structure of the enterprise.
- Ensure the effectiveness of the participation of the enterprise's personnel in the formation, distribution and use of profits in order to increase their interest in increasing the amount of positive financial result enterprise activities.
The figure shows the types of profit.
Profit reflects positive, which is the starting point for the development of activities and ways to increase the profits of the enterprise. Therefore, an increase in any type of profit leads to an increase in the final financial result.
- Introduction into production of finished innovative products or services;
- Technological innovation - implementation innovative technologies, allowing to improve the quality of products, improve technological processes to give new properties to already manufactured products;
- Comprehensive improvement of production;
- Improving the quality of management, marketing and other internal processes without being tied to specific products or services;
- Organization;
- Technology upgrade covers wide range aspects, including the acquisition of new equipment, the introduction of technological lines, the optimization of production units, the reconstruction of production complexes, etc.
In this article, we would like to talk about how to increase the profits of an enterprise, store or company - after all, this is not an idle question. If you do not pay due attention to net profit, you can find that the enterprise is working in vain, and then the business is at risk. After all, in business - whether it is a store, a retail outlet, a service company or an enterprise for the production of goods - everything depends on net profit- business collapses when it disappears.
How to increase the profit of the enterprise
One of the great ways to increase the net profit of an enterprise is to organize planned activities aimed specifically at increasing profits, namely:
- improving product quality,
- increase in output,
- reduction in the cost of production (can be carried out through a more reasonable use of the material resources of the enterprise, optimization of the use production capacity, as well as optimizing the use work force, working hours and working areas),
- expansion of the sales market,
- reducing production costs,
- elimination of non-production costs and losses,
- increase in labor productivity,
- raising the general technical level of production.
The goal of managing the profit of an enterprise should be planning the amount of profit (For efficiency, optimization of this process is necessary! We are ready to help you with this!) And getting at least the planned profit. The resulting profit should be distributed correctly (from the point of view of entrepreneurial activity), and optimization of this process is also necessary. After analyzing the current situation at the enterprise, it will be possible to clearly say how to increase net profit in this particular case.
How to increase the profit of the store by the number
Any business requires rational management, therefore, puzzled by the question of how to increase the profit of a store or outlet We assure you - you are on the right track! Let me give you some recommendations.
Firstly, increasing profits in the store can be achieved in several ways:
- influence buyers to make more sales,
- save on material support business processes,
- increase revenue in other ways.
Secondly, it is important to understand that it is extremely difficult to influence the behavior of store customers, and it is rarely possible to save money on the material support of business processes due to the fact that business processes have already been optimized. Therefore, it remains to increase revenue in the store in other ways. What kind? Read on.
Thirdly, having understood that it is necessary to increase sales, we suggest you remember the methods that you can use:
- manage product offerings
- manage the promotion
- control the selling price.
If you want to increase net profit, then work must be done on each of these points. It is very important to expand the range, and do it regularly, as well as improve the quality of the goods sold. Some companies mistakenly believe that if they reduce the quality of goods and thereby reduce their costs, their net profit will increase. In fact, the opposite is true. As quality increases, sales increase. It's proven!
Separately, let's talk about price management - this includes promotions, gifts for purchases, discounts and the provision of the opportunity to make purchases on credit. Use these methods effectively!
How to increase company profits
Increasing company profits is a very individual process. Using the information from this article and our recommendations, you can independently develop a strategy and decide how to increase the company's profit in your current situation, or you can contact our specialists - for example, our Tax Consulting Center based on the Accounting Services Studio.
So, before developing a strategy, it is necessary to conduct an analysis that will help to find the main problem of the company, which does not allow net profit to grow. This underlying problem limits the company's profitability and value and can be:
- Lack of power - the inability to provide the required amount of power.
- The lack of a market is the lack of required amount orders to increase profits.
- Lack of time - the company takes too long to respond to market needs and thus jeopardizes its ability to fulfill its obligations to customers and, moreover, to expand its business.
There are only two ways to overcome the above problems:
- Increasing profits through increased productivity.
- Increasing profits through increased sales.