Steve jobs in full growth. Steve Jobs - the success story of the man who changed the world

Celebrity biographies

4845

24.02.16 10:02

His name became a household name during his lifetime, and after the untimely death of Steve Jobs, the biography of this genius became a tasty morsel for screenwriters: two full-length films have already been shot about him. Moreover, the title role in Danny Boyle's biopic “ Steve Jobs"Earned Michael Fassbender an Oscar nomination. However, we are not talking about cinema at all! To expound detailed biography Steve Jobs and it is very difficult to talk about his personal in one article, so we will highlight the main milestones in the life of this iconic person.

Steve Jobs biography

Unwanted child

From the very first days of his life, Steve was "not like everyone else." He was the fruit of passion of Johanna Schible, a graduate student of the University of Wisconsin with German roots, and a Syrian, Abdulfattah Jandali, who worked in the department. Catholic Joan was unable to have an abortion, just as she could not keep the child for herself: her parents were categorically against it. Much later (after 31 years), Steve, suffering from the fact that his mother abandoned him, found his biological family and kept in touch with his relatives.

In the meantime, the baby, born on February 24, 1955, was adopted by the childless Jobs family. Californians Paul and his wife (Armenian by nationality) Clara named the boy Stephen Paul. They were pretty simple people- a mechanic and accountant, but Steve grew up as a young inventor. He did not get along very well with his peers, but he was on good terms with the technique.

Fateful acquaintance

One day, while on assignment for a research group run by Hewlett-Packard, Jobs realized that his frequency counter was lacking in parts. Without thinking for a long time, he called the head of the company, William Hewlett - not at work, but at home. He was imbued with the tenacity and intelligence of a 13-year-old teenager, shared the necessary details and invited him to work at Hewlett-Packard during the holidays. There, a fateful meeting took place - with an older guy, Stephen Wozniak, Jobs' future companion.

Steve did not work out with his college studies - after the first semester he left Reed College (it was too expensive for his parents to pay for him, and Jobs decided not to strain them). But during this semester, Steve managed to make friends with some students, switched to a vegetarian diet and became interested in Eastern philosophy. He stayed with his friends in Portland for almost a whole year, interrupting odd jobs.

Steve Jobs' biography continued at Atari: by the time he returned to his native California, it was necessary to determine the profession. The work of the technician did not very much appeal to him, so he took a break - for the sake of a pilgrimage to India. It was a time of experimentation - Jobs took stimulants (including LSD), practiced therapeutic fasting, and hippie. After a seven-month journey, he returned to Atari.

During this period, there is a funny story that surfaced after the arrival of world fame to Jobs. He connected his friend Wozniak to one of the Atari projects: it was necessary to minimize the number of chips on the board for a video game, and a bonus was due for the savings. Wozniak met 44 chips and received half of the payment - $ 350. Years later, it turned out that Steve had cheated a partner - in fact, he was paid not $ 700, but $ 5,000 (each piece was worth $ 100).

Own business: ambitious partners without a penny

Soon Jobs said goodbye to his old job - Wozniak persuaded a friend to start creating homemade computers for sale (Stephen had already made one for himself). They started with printed circuit boards, and then switched to PC assembly. In 1976, two Steves, having taken the third partner of the engineer Ronald Wayne, registered the company "Apple Computer Co". The starting capital was $ 1,300 (Jobs donated a minibus, and Wozniak donated a programmable calculator). However, Wayne soon left the company.

Steve suggested the name (to both the company and computers) "Apple" - probably because he recently lived in a hippie commune, worked there by picking apples and was on an apple diet. Friends' first customer was a small electronics store. For a trial batch (50 computers at $ 666.66 per unit), they borrowed components on credit. Soon the order was ready. In the same 1976, a computer for mass production was born.

Young millionaire

When Wozniak designed the Apple II, the logo was designed and agreed advertising campaign a new product that the partners sold in an unprecedented "circulation": 5 million. So the 25-year-old Jobs became rich (his fortune exceeded a million dollars).

The next stage of the corporation was the invention of a computer with an interface in which commands were given by the cursor. In the development was a model named after Jobs' daughter "Lisa". But tensions began within the firm, and as a result, Steve became the head of another project - "Macintosh", which later became a very popular PC in the electronics market. At the same time, Jobs managed to lure talented marketer John Scully out of the Pepsi-Cola Corporation. He eventually took over Apple, but they never got along with Steve. This was the reason for Jobs' departure from the company. Following him, in 1985, Wozniak left Apple.

At the head of the animation studio

Jobs, of course, found something to his liking: first he organized the NeXT corporation (it made hardware), and then, in 1986, headed the Pixar studio, a pioneer of computer animation (its founder in the late 1970s was George Lucas). The studio cost Jobs $ 5 million: Lucas was in a difficult situation (divorcing his wife) and needed money. It was at this studio that the cult Toy Story franchise, the animated masterpieces Monsters Inc., Finding Nemo and others were born. The box office grosses of these films were wild.

Recent successful projects

Ten years later, Steve sold Pixar to Walt Disney, but retained his seat on the board of directors. At that time, he was already serving as CEO of Apple: the "prodigal son" (no, rather - the founding father) is back!

He was always a genius of presentation - an excellent speaker who could win any audience, even the most distrustful, to his side. So in 2001, Steve himself made a presentation of the IPOD player, the serial production of which brought sky-high profits. In 2007, a similar revolution was made by the mobile phone "iPhone".

Steve Jobs's personal life

Stormy romances: from hippies to respectable businessman

Steve's first strong hobby was a girl of free morals - Chris Ann Brennan, with whom he fled from his parents even before leaving school and hippy in the mountains for some time. Then he was only 17 years old. The romance lasted for several years, and in 1978 Brennan gave birth to a child from Jobs - Lisa.

He did not want to admit paternity for a long time - they say, Chris met with other guys. And only years later, after DNA analysis, he began to communicate with his daughter.

Steve Jobs's personal life changed as well as Apple Computer Co.'s business took off. He had to match the image of a businessman, so the hippie period was over. He became close to the beautiful advertiser Barbara Yasinski. A well-established life, an exquisite mansion - all this lasted until 1982.

A brief romance with Joan Baez flattered Steve. Ex-lover of Bob Dylan, herself a famous country singer, she was 14 years older than Jobs and raised her son.

For almost four years, Steve's relationship with another IT woman, Tina Redse, lasted. He considered the girl the most beautiful on earth and called her the first true love. True, the obstinate Tina refused the marriage proposal, which followed in 1989, and Steve backed down.

20-year marriage and three children

Steve was married only once. He met bank clerk Lauren Powell in the fall of 1989 - she healed Tina's wounds. At the beginning of the next year, the engagement took place, but then Steve got too carried away with new projects, and Lauren could not stand it and left. The disagreement was short-lived - a month later the groom gave the bride a ring, then they spent a vacation in Hawaii. And on March 18, 1991, a wedding ceremony was held in Yosemite Park, led by a Soto-Zen monk.

Lauren radically changed the personal life of Steve Jobs, became his "guiding star" and gave birth to three children in marriage: the eldest Reed (in the fall of 1991) and daughters Erin (in 1995) and Eve (in 1998). Jobs had no time for offspring - he remained full of ideas to the end and brought them to life. Although he loved to talk to his son, and Eve considered his worthy successor.

He fought with pancreatic cancer for a very long time - oncology was discovered in the fall of 2003. Steve delayed the operation, resorted to unconventional treatment. If not for this, an untimely end, perhaps, could have been avoided. But cancer still won - the genius of IT technologies, who adored frayed jeans and black turtlenecks, died on October 5, 2011.

I don’t trust a computer that I cannot pick up.

With the creator of the iPhone, Steven Paul Jobs, better known as (English Steven Paul Jobs, Steve Jobs) - one of the founders of Apple, Next, Pixar corporations and a key figure in the global computer industry, a person who largely determined the course of its development.

The outgoing billionaire was born on February 24, 1955 in Mountain View, California (ironically, this area would later become the heart of Silicon Valley). Biological parents of Steve Abdulfattah John Jandali (Syrian emigrant) and Joan Carol Schible (American graduate student) gave the illegitimate child for adoption to Paul and Clara Jobs (née Hakobyan). The main condition for adoption was that Steve received a higher education.

While still at school, Steve Jobs became interested in electronics, and when he met his namesake Steve Wozniak, he first thought about the business associated with computer technology... The first project of the partners was BlueBox - a device that allows free use of long distance communication and was sold for $ 150 apiece. Wozniak was involved in the development and assembly of the device, and the thirteen-year-old Jobs was selling illegal goods. This distribution of roles will continue in the future, only their future business will now be completely legal.

In 1972, at the end of high school Steve Jobs enters Reed College (Portland, Oregon) but quickly loses interest in his studies. After the first semester, he was expelled according to on their own, but stayed to live in friends' rooms for about a year and a half, sleeping on the floor, living on the money for the returned Coca-Cola bottles and once a week coming to free meals at the local Hare Krishna temple. Then he took a calligraphy course, which later prompted him to equip the Mac OS with scalable fonts.

Then Steve got a job at Atari. There, Jobs is engaged in the development of computer games. Four years later, Wozniak creates his first computer, and Jobs, while continuing to work at Atari, establishes its sales.

Apple

And from the creative tandem of friends grows the company "Apple" (the name "Apple" Jobs suggested because in this case the phone number of the company went in the telephone directory right before "Atari"). Apple was founded on April 1, 1976 (April Fool's Day), and the first office-workshop was the garage of Jobs's parents. Apple was officially registered in early 1977.

And the second most development was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to finalize the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new market for personal computers.

The debut model of the computer was named Apple I. During the year the partners sold 200 of these machines (the price of each one is $ 666 66 cents). A decent number for beginners, but nothing compared to the Apple II in 1977.

The rush of Apple I computers and especially the Apple II, coupled with the advent of investors, make the company the undisputed leader in the computer market until the early eighties, and the two Steves are millionaires. It is noteworthy that the software for Apple computers was developed by the then young company Microsoft, created six months later than Apple. In the future, fate will bring Jobs and.

Macintosh

The third event was the conclusion of a contract between Apple and Xerox. Revolutionary developments by which Xerox for a long time could not find a worthy application, later became part of the "Macintosh" project (a line of personal computers designed, developed, manufactured and sold by Apple Inc). In fact, the modern interface of a personal computer with its windows and virtual buttons owes much to this contract.

It is safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the control of the machine was carried out with the help of intricate commands typed by "initiates" on the keyboard. Now the mouse becomes the main working tool.

The rush of the Macintosh was overwhelming. At that time, there was no competitor in the world, even closely comparable in terms of sales and technological potential. Shortly after the Macintosh was released, the company discontinued development and production of the Apple II family, which had previously been the company's main source of income.

Jobs leaving

Despite significant successes, in the early 80s. Steve Jobs is gradually beginning to lose his position at Apple, which by that time had grown into a huge corporation. His authoritarian style of management leads first to disagreement and then to open conflict with the board of directors. At 30 (1985), the Apple founder was simply fired.

Having lost power in the company and work, Jobs did not lose heart, and immediately set to work on new projects. First, he founded the NeXT firm, which specialized in the production of sophisticated computers for higher education and business structures. This market was too narrow, so no significant sales were achieved.

By the way, a more successful venture was the graphics studio The Graphics Group (later renamed Pixar), bought from Lucasfilm for almost half the price ($ 5 million) of its estimated value (George Lucas was getting divorced and he needed money). Several super-grossing animated films have been produced under Jobs's direction. The most famous: "Monsters, Inc." and the famous "Toy Story".

In 2006, Pixar was sold to Walt Disney for $ 7.5 billion, while Jobs acquired a 7% stake in Walt Disney. In comparison, Disney's heir apparent only inherited 1%.

Return to Apple

In 1997, Steve Jobs returned to Apple. First, in the position of interim director, and since 2000 - full-fledged manager. Several unprofitable directions were closed and work was successfully completed on a new iMac computer, after which the company's affairs quickly went uphill.

Later, a lot of developments will be presented, which will become trendsetters in the technological market. These are the iPhone mobile phone, the iPod player, and the iPad tablet computer, which went on sale in 2010. All this will make Apple the third largest company in the world by capitalization (it will even surpass Microsoft).

Disease

In October 2003, a scan of the abdominal area showed that Steve Jobs had pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple turned out to be a very rare form of the disease that can be cured with surgery. At first, Jobs refused it, since, for personal reasons, he did not recognize interference in the human body. For 9 months, Steve Jobs hoped to heal on his own, and during this time no one from Apple's management informed investors about his fatal disease... Then Steve decided to trust the doctors and informed the public about his illness. July 31, 2004 medical Center carried out a successful operation at the Stanford Institute.

In December 2008, doctors discovered a hormonal imbalance in Jobs. In the summer of 2009, according to representatives of the Methodist Hospital at the University (Medical Science Center) of Tennessee, it becomes known that Steve underwent a liver transplant. On March 2, 2011, Steve spoke at the presentation of a new tablet - iPad 2.

Promotion methods

To identify Steve Jobs' charisma and its impact on developers original project Macintosh, his Apple Computer colleague Bud Tribble coined the phrase Reality Distortion Field (PIR) in 1981. The term was later used to define the perception of his keynote speeches by reviewers and company fans.

According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos, self-confidence. Basically, the IDP distorts the audience's sense of proportion and proportion. Small progress is touted as a breakthrough. Any mistakes are hushed up or presented as insignificant. The difficulties overcome are greatly exaggerated. Certain opinions, ideas and definitions can change dramatically in the future without any relation to the very fact of such changes. In principle, PIR is nothing more than a mixture of political propaganda and advertising technologies.

For example, one of the most common examples of IDPs is claims that consumers "suffer" from poor quality competitors' products, or that a company's products "change people's lives." Also, often unsuccessful technical solutions are explained by the fact that the consumer does not need it. The term is often used in a derogatory context to criticize Apple or its supporters. Nevertheless, many companies today are switching to a similar methodology themselves, seeing how far it has been able to propel Apple economically.

iKona of the IT industry passed away less than five years ago, but has already won two biographical films. The first sign was "Empire of Seduction" - a project by Joshua Michael Stern. An attempt in hot pursuit to study the ascent of Steve Jobs to Olympus fame was not very successful. Ashton Kutcher was strikingly similar to the legendary Apple CEO and successfully copied his springy gait, but Ashton's Steve lacked psychological depth. The mostly linear and monotonous plot, however, introduced the inexperienced viewer in great detail to the life of the pioneer of the computer age, from his student years to the presentation of the iPod, which made a splash in the field of mobile systems. Stern's directorial approach assumed a descriptive narrative without any reasoning and did not go too far beyond Wikipedia, dodging opportunities to understand the motivation for the actions of the eminent protagonist.

Particular hopes were pinned on the long-suffering project, conceived even before the start of production of "Empire of Seduction" and through the creative throes of searching, who found Danny Boyle. The renowned director and his colleagues, judging by the expectations, were to demonstrate the master class to Kutcher and company. Did they do it? How to say. First of all, you need to take into account that "Empire of Temptation" and "Steve Jobs" are films that are completely different in style and semantic content. Joshua Stern shot a standard biopic, carefully listing the most important facts life of the character, but not eager to study it inner world... It is difficult to say how much Danny Boyle took off from the work of his predecessor, but his film version life path Steve Jobs is seen rather as an addition to the previous picture about the co-founder of the apple corporation. This approach can scare off a certain part of the audience, as it initially assumes that the audience is already familiar with the "Empire of seduction".

The acclaimed screenwriter Aaron Sorkin dives into the high-tech world again after working on David Fincher's Social Network, a biopic about Facebook founder Mark Zuckerberg. This time, Aaron focused on three, in his opinion, key events Life of Steve Jobs: Presentations of Macintosh (1984), NeXT (1988) and iMac (1998). Three parts of the film are characterized by a special manner of shooting: on 16- and 35-mm film, as well as on a digital camera. Not to mention the carefully selected melodies and the time-appropriate costumes, hairstyles and interiors. It seems to be not the most important part of the picture from the point of view of an inexperienced viewer - however, it confidently speaks of the thoughtful and painstaking work of the film crew.

This division of the plot into three parts suggests a comparison of the composition of a film with a theatrical play. Moreover, the static action of a 100% conversational picture takes place in two or three locations. Danny Boyle admits that identifying these particular events in Steve's life as fundamental is a controversial approach, but it allows you to take a closer look at the character, take a deeper look at his psychology and try to explain his actions by examining the nature of his relationship with people closest to Steve. Indeed, not trying to squeeze the entire super-saturated life of a cult manager into a two-hour film, Danny Boyle and his companions do not say that as thoroughly, but they are not unsuccessful in understanding why Steve Jobs said or did just that.

Taking for granted the non-standard scenario approach, it is not difficult to explain other features of the tape. The absolute dissimilarity of Michael Fassbender to Steve Jobs, as it were, hints: the director values the well-developed character above the portrait likeness. Michael definitely tried to adequately represent the difficult character of the legendary leader. Danny Boyle deliberately plunged Steve into a maelstrom of passions, whipped up exactly a few minutes before the start of the presentation. “They all seem to get drunk in a bar and go to speak to me,” the on-screen Steve tells Joanna Hoffmann, the most important character ignored in Empire of Seduction, thoughtfully. Kate Winslet has transformed her role as a dedicated assistant iGenius, serving as a kind of emotional outlet for his most complex nature. Her enchanting, heartfelt play, full of natural drama or even tragedy, attracts the eye no less than her boss.

The movie performance on the screen may seem boring and drawn-out, but it takes care of the multifaceted and contradictory nature of Steve Jobs. Danny Boyle gave screen time to engineer Steve Wozniak (in the hands of Apple), and programmer Andy Hertzfeld, and manager John Scully, who became Jobs' second father. There was enough space for Steve's showdown with his school friend Chris Ann, who gave birth to his daughter Lisa out of wedlock. At the same time, the creators of the picture rely on the awareness of the viewer, shamelessly juggling names and facts. "Steve Jobs" is a picture for the prepared public, who knows a little more about Steve than the "ex-president of Apple". A person who knows Steve only from his frenzied presentations runs the risk of leaving Danny Boyle's production significantly disappointed. The fact that the frontman of the bitten apple company had no sugar character at all is an open secret. It is much more interesting to find out what motivated Steve Jobs, what was his goal, what kind of environment he chose for himself. Steve Jobs does not answer these questions. The viewer will not get it in "The Empire of Seduction", but Stern's painting presents the master of motivation as a full-fledged character. Boyle's tape digs into Jobs's head and soul, but how plausible is this study? It should be remembered about the theatrical convention.

The viewer of "Steve Jobs" will not learn about Steve's hippie youth, about his search for enlightenment in India, about the confrontation with Bill Gates, about his wife and children, after all. The public will not see in the project Danny Boyle and Mike Markkulu - the first Apple investor of a sample garage startup. Following Empire of Seduction, Steve Jobs ignores Steve's defining influence on Pixar, the 21st century's most successful animation studio. And the entire line of the latest mobile devices - iPod, iPhone, iPad - is mentioned in both films only indirectly. Having relied on psychology, deliberately limiting themselves to three locations, Danny Boyle and Aaron Sorkin put their character in a prison of emotions and passions artificially whipped up before every major release. This approach is certainly curious, but not every viewer will master a monotonous two-hour film with minimal humor. The situation is not saved by the original editing, when the offscreen text accompanies flashbacks or just parallel shooting. If you are too lazy to read a meaningful Wikipedia article, you should check out The Empire of Seduction. If you are more interested in the direct nature of one of the founders of Apple, who revolutionized the IT industry, Danny Boyle is waiting for you. Don't forget to allow for stage exaggeration - and then perhaps one of these paintings will inspire you to great things. In essence, Steve Jobs was incredibly successful, but still a man. This is what Michael Fassbender was trying to convey with his performance in the first place.

Steve Jobs is an American entrepreneur, inventor, and industrial designer widely recognized as a pioneer of the information technology era.

Jobs is best known as one of the founders of the Apple corporation and the Pixar film studio. He is considered by many to be a true revolutionary in the field of mobile gadgets, as well as a genius marketer.

Education and first job

In 1972, Jobs entered Reed College in Portland, but was dropped from it within six months. This was due to the too expensive training, which turned out to be overwhelming for his parents.

After leaving Reed College, Steve began to take a serious interest in Eastern spiritual practices. In addition, he gave up eating meat and repeatedly experimented with fasting.

An interesting fact is that Jobs liked to conduct free time with hippies, listening with them to "The Beatles", which were at the peak of their popularity.

In 1975, Jobs set to work improving circuitry for a video game. He had to upgrade the board, minimizing the number of chips located on it.

Atari paid $ 100 to remove each chip. But since Steve was not good at development electronic circuits, he was forced to turn to Wozniak.

As a rule, it took more than one month to complete such work, but he convinced a friend to complete the task in 4 days. As a result, after 4 days of hard work, Wozniak was able to optimize the board for the game.

For such an outstanding result, the company paid Jobs $ 5,000, but he told his friend that he received only $ 700, and then divided this amount in half.

Thus, he had enough money in his hands that allowed him to quit his job.

Jobs's career

When Steve Jobs turned 20, he first saw Wozniak's computer, which he created with his own hands. Then friends seriously thought about selling such equipment.

However, this required start-up capital. Selling some personal belongings they were able to save $ 1,300.

After that, the guys found a customer who was ready to buy as many as 50 computers from them. To fulfill such an order, they had to take out a loan, because they had to purchase a lot of materials.

After 10 days, the inventors managed to sell some of the computers, which they decided to call "Apple 1". The price of each of them was $ 666.

At the same time, the "IBM" company begins the mass production of computers. Then Jobs thought about how to get ahead of the competitor and emerge victorious in this difficult race.

Millionaire at 25

By that time, Wozniak was able to improve his PC, and as a result, Apple 2 was released. This model turned out to be faster and had a better design.

As a result, Apple technology began to spread all over the world, and the number of their computers exceeded 5 million copies. This event became one of the most iconic in the biography of Steve Jobs.

At the age of 25, he and his friend Steve Wozniak became millionaires.

The inventors didn't stop at achieved results, but on the contrary continued to modernize their products.

Soon there was a new PC "Lisa", which Steve named after his daughter.

Later, his colleagues Mark Markulla, who invested more than $ 250,000 in Apple, and Scott Forstall reorganized the company and decided to remove Jobs.

Mac

After being fired, he began to collaborate with Jeff Raskin. Together with him, he wanted to create a portable car that would have small dimensions and could fit in a small suitcase. Later this device was named "Macintosh".

It is worth noting that conflicts often arose between Jobs and Raskin, since Jobs was already a very demanding and principled boss at that time.

As a result, Ruskin was fired, and later due to disagreements, John Scully and Wozniak also quit.

Jobs then formed the hardware company NeXT.

In 1986, he became the head of the Pixar animation studio, which has produced many popular cartoons.

Apple soon announced it would buy NeXT for $ 427 million. The deal was completed in late 1996, and Jobs was introduced to the Apple team as "advisor to the chairman."

Return to Apple

The company immediately began to feel the movement: production was reduced, followed by a series of personnel changes and reshuffles.

It became clear that Jobs would try to get Apple back to himself, although he called himself only a "consultant" and in every possible way refused to claim power, citing his employment at Pixar and the need to devote more time to his family.

At the same time, Jobs quickly managed to get people loyal to him to key positions in the company and acquired an unequivocal reputation: he became a gray cardinal at Apple.

After a short time, he was promoted to Apple CEO, joining the board of directors. An interesting fact is that in 2000 Jobs entered the Guinness Book of Records as a director with the smallest salary - $ 1 per year.

In 2001, Jobs introduced the world to an MP3 player called the iPod, which became incredibly popular. The player had unique specifications, great design and large memory capacity.

After that, in the biography of Steve Jobs, there was a series of striking events associated with innovative developments.

Apple introduced the Apple TV media player, and the iPhone touchscreen phone was soon on sale. Less than a year later, the company developed its thinnest ever MacBook Air laptop.

Jobs' genius

Researchers have always been interested in the question of why exactly Apple products have occupied the leading positions in the global electronics market for a long time, leaving all competitors far behind.

When answering this question, it is impossible not to admit that this was only possible thanks to Steve Jobs.

Jobs attached great importance to the look and feel of his devices. Apple products were one of a kind and could not be confused with any other brand.

Steve has always thought a few steps ahead and tried to anticipate consumer desires. It is worth noting that he often used other people's developments, which he brought to the ideal before implementation.

You can remember one interesting fact from the biography of Steve Jobs, which fully reveals his talent as a marketer. In 2010, they were introduced to the iPad as a full-fledged alternative to a laptop.

However, the public was not very interested in the gadget. The situation was further complicated by the fact that they actively advertised their netbooks, claiming that there was a future behind them.

This is where Jobs's oratorical talent manifested itself. He described the iPad so skillfully that literally made people to buy it.

As a result, in just one year, the tablet was purchased by more than 15 million people, which was almost a record figure in.

Personal life

At the age of 17, Steve Jobs met Chris Ann Brennan, who was a hippie. Together they mastered various oriental practices, and also hitchhiked.

In 1978 they had a girl named Liza. An interesting fact is that initially Jobs categorically denied his paternity, stating that Chris dated not only him. As a result of legal proceedings and a genetic test, it turned out that he was the father.

When Lisa grew up, Steve got along quite well with her, and recalled the story of denying his paternity with annoyance:

“I shouldn't have behaved like that. Then I did not imagine myself as a father and was not ready for this. If now it was possible to change everything, I would, of course, behave better. "

In 1982, Steve began an affair with the artist Joan Baez, but their relationship ended after 3 years.

After that, he met Tina Redse, with whom he fell in love at first sight. At that time, she worked as a computer consultant, and most importantly, she was also fond of the hippie subculture.

Feelings arose between them, but the matter never came to a wedding. When Steve Jobs proposed to her, Tina turned him down and their relationship ended.

In 1989, Jobs met and began dating Lauren Powell, who was a bank employee. A year later, they decided to get married. Later, they had a boy, Reed (1991), as well as two girls - Erin (1995) and Eve (1998).

Jobs's death

In October 2003, Jobs was diagnosed with pancreatic cancer. Doctors unambiguously insisted on urgently operating on him.

However, he refused the operation for 9 months, preferring to use unconventional methods. Subsequently, he very much regretted it.

He held his last speech on June 6, 2011, and on August 24 announced his resignation from the post of Apple CEO.

Fully focusing on the fight against this terrible disease, he used different methods treatment, however, he did not manage to defeat the disease.

Some researchers call Jobs “the greatest entrepreneur of our time,” and put him on a par with the likes of Thomas Edison and Henry Ford.

Statue of Jobs at Graphisoft Park in Budapest

In 2013, the movie "Jobs: Empire of Seduction" was shot, based on facts from his biography.

In 2011, Graphisoft unveiled the world's first bronze statue of Steve Jobs in Budapest, naming him one of the greatest personalities of our time.

If you liked biography of Jobs- share it on in social networks... If you like biographies of great people in general, and in particular, subscribe to the site. It's always interesting with us!

Did you like the post? Press any button:

Instructions

Steve Jobs was born on February 24, 1955. His father, Syrian Adulfatt Jandali, and his mother Joan Schible, born into a family of German immigrants, lived in a civil marriage. Joan gives birth to a son and decides to abandon the child. Her son ended up in the family of an Armenian American woman, Clara Jobs, and her husband, Paul. The boy was named Stephen. Before the adoption, Joan made a commitment from the couple to pay for the child's education and college. Jobs considered Paul and Clara to be his real parents all his life, although he knew the history of their appearance in their family.

Steve's father worked as an auto mechanic and tried to his son to love this profession, but remained cold to the engines. However, Steve enthusiastically studied the basics of electronics and soon, under the guidance of his father, assembled and repaired televisions and radios.

Steve made a living by delivering newspapers, and then, as a thirteen-year-old boy, he was invited to work on the assembly line at Hewlett-Packard. At the age of 15, Jobs bought his first car, and a year later Steve became interested in the work of The Beatles and Bob Dylan, began to communicate with hippies, smoke marijuana and use LSD.

Steve's classmate introduced him to Steven Wozniak. Despite 5 years, the age difference was quickly found mutual language... Their first joint project was the manufacture of "blue boxes" - digital devices that made it possible to break telephone codes and call anywhere in the world. Friends began to sell such boxes to students and neighbors. The business was illegal, and therefore the production of devices had to be curtailed.

In 1972, Steve entered Reed College, which was famous for its excellent curriculum, high standards and very free morals. The guy became interested in spiritual practices, gave up food of animal origin, periodically practiced fasting. After six months, Jobs dropped out of college, but continued to attend creative classes.

The first serious work of Steve Jobs can be considered the company Atari, which was engaged in the production of video games. Jobs was paid $ 5 an hour to tweak games. A year later, Steve becomes a member of the Homemade Computer Club. After the very first meeting, Jobs, along with his friend Wozniak, began designing a personal computer, which was later named Apple I.

On April 1, 1976, Steve Jobs, with his friends Steve Wozniak and Ron Wayne, register their own company and begin mass production of printed circuit boards. It was during this period that Jobs became a frutarian, went on an apple diet and proposed giving the new company the name Apple Computer.

In the garage of Jobs' parental home, a group of electronics-enthusiastic friends assemble the first Apple I computers. Byte store owner Paul Terrell ordered the production of 50 personal machines at once. Moreover, he did not need boards, but fully assembled and ready-to-use computers. However, Apple I was very different from classic computers in the usual sense of the modern person. No one in the world produced similar goods at that time. In August 1976, Steve Wozniak completed work on the board for the Apple II. On the new computer, it was possible to work with color and sound, connect game controllers. The Apple II had an integrated keyboard, expansion slots, floppy drives, and a plastic case.

The Apple Computer partnership grew into Apple, which now had its own office. Steve Jobs picks Apple as a six-color bitten apple. The founders of the company were constantly in conflict, but the Apple II was successfully sold in the US and abroad. The Apple III was focused on helping businesses and working with spreadsheets. The project was personally handled by Jobs, who was listed as vice president of the company for scientific research and development. The Apple III project failed for a number of reasons, especially since in 1983 the IBM PC became the market leader in sales, which pushed Apple to second place. Jobs' toughness and adherence to principles led to the fact that at the age of 25 he became chairman of the board of directors without the right to interfere in technical issues.

Steve Jobs gives presentations of new Apple developments, but conflict situation the company is becoming more serious. Jobs is fired by the board of directors. Steve founds NeXT Inc., which specializes in producing computers for scientists and students. Later NeXT Inc. begins developing software for large customers, and Jobs returns to Apple. Steve Jobs will soon launch the iMac G3 - a computer with a futuristic design, USB ports for connecting peripherals and an easy-to-use graphical interface.

It was Jobs who came up with the idea to sell goods through an online store, as well as to open points of sale as close as possible to the consumer, that is, in residential areas. Jobs dreamed that the computer would become a digital center, which would store photos, music, films, through which it would be possible to communicate with friends and make purchases. Apple releases related software (iMovie, iTunes). The founder of the company managed to realize another dream of his: to carry the entire collection of his favorite songs in his pocket. This is how the iPod was born. But the head of Apple understood perfectly well that sooner or later mobile phones will become so powerful that they will replace players, photo and video cameras, laptops, and therefore the famous iPhone smartphones were released on the market. In parallel, Steve oversaw the development of the iPad Internet tablet.

In October 2003, Jobs learns that he has pancreatic cancer. He refuses surgical treatment, preferring herbal medicine, veganism and acupuncture, but then he still goes to the hospital. By that time, the tumor had metastasized. Neither surgery nor chemotherapy helped, and the time was hopelessly lost.

On June 6, 2011, Steve Jobs makes his last presentation, introducing the iCloud service and the iOS 5 operating system, and then resigns. Steve Jobs died on October 5, 2011. He is still called a visionary, condemned for his business methods, but his genius is recognized.

Tip 3: Steve Jobs and Bill Gates: Friends, Rivals, or Enemies?

A couple of decades ago, computer technology was almost exotic and was used only, perhaps, in the offices of state institutions and large companies... Today almost all people have desktops and tablets. This widespread dissemination of modern technologies is primarily the merit of two specialists - Bill Gates and Steve Jobs.

The relationship between creators Apple and Microsoft has always been rocky. Jobs and Gates throughout the history of doing business have alternately become rivals, now associates, or even just enemies.

Rivals

In their early days, the young Gates and Jobs were more rivals than friends or enemies. Many people believe that the first graphics OS to make PC experience as easy as possible for ordinary users, became Windows 85. However, this is not entirely true.

For the first time, the idea of using graphical user-friendly interfaces for PCs was nevertheless implemented by Apple on the Apple Macintosh PC. It was with the aim of concluding a contract for the supply of software for these desktops that Jobs in his youth - in the 80s of the last century - came to Washington to see Bill Gates.

The creator of Microsoft at that time considered the capabilities of the new OS a little limited, but nevertheless agreed to cooperate with Apple. Subsequently, for a couple of years after the release of the Macintosh, the companies worked together and the relationship between Jobs and Gates was quite friendly.

Enemies

The collaboration between Microsoft and Apple has become, in the opinion of both leaders, quite productive. However, once Bill Gates noted that he had more specialists working on Mas than Steve, considering it unfair.

After that, the relationship between the companions began to gradually deteriorate. They finally fell apart with the release of the first version of Windows by Microsoft in 1985. The news had the effect of a bomb on Steve.

Jobs considered the new OS a common rip-off from the Macintosh, which he was quick to inform the public about. Bill replied to this that even before collaborating with Apple, he had hatched the idea of developing a graphical shell, believing that the future was in it.

In addition, the founder of Microsoft pointed out the fact that the very principle of interaction between a user and a computer through graphics was not invented by specialists at all by Apple, but by Xerox PARC, which they once admired Jobs. From that moment on, the former business partners became bitter enemies.

In 1985, Stephen Jobs left Apple and incorporated his own company, NeXT. However, after he stopped working for Microsoft's main competitor, the relationship between Bill and him did not improve.

Have you ever been friends?

Despite years of hostility, Bill Gates and Steve Jobs always treated each other with a grain of respect. Steve commented on Gates 'great sense of humor and excellent business skills, and Bill has repeatedly expressed admiration for Jobs' good design taste.

In 1997, Jobs returned to Apple, which was then on the brink of bankruptcy. To improve matters, he decided to turn to Bill for help. From now on former enemies declared a truce.

Jobs, who had previously been unmercifully criticizing Microsoft products, even publicly praised Internet Explorer for Mac, Office, which simply shocked his fans. In the next five years, until the end of the contract with Bill, Steve never once allowed himself to express any criticism of Microsoft in any interviews. But later, without forgiving his partner for what he had done, from time to time he still tried to hurt Gates' pride, releasing, for example, a series of truly ingenious videos ridiculing the PC.

The largest experts in the field of computer software did not become friends until Jobs's death. Even the success of Apple did not reconcile the former partners who had become rich, achieved a lot in life. However, it is possible that the strained relationship between Bill and Steve was to some extent only an appearance.

After Jobs's death, it was revealed that he kept a letter from Gates on the table next to his bed until his death. The richest man in the world, as noted by his family and friends, experienced the death of his "sworn friend" really hard.

Sources:

American publication on the relationship between Gates and Jobs

Also on the topic

Pregnancy weekly do's and don'ts

History of the kola nuclear power channel kola nuclear power plant

"On approval of the Procedure for carrying out work to regulate emissions of harmful (polluting) substances into the air during unfavorable meteorological conditions on the territory of the Sverdlovsk region

What to do with a bald head

Psychology of communication: how to communicate with people and not get sick How to talk with people