The formation of the image of the organization in the external environment. What types of image images allocate

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Posted on http://www.allbest.ru/

Ministry of Education and Science Russian Federation

Ural State University

Faculty of abbreviated training

TEST

by discipline: "Organizational behavior"

Ekaterinburg 2012

Kato form confidence in the leader

The judgment that the presence of a good leader increases the chances of achieving success in business, in public administration, in other organizations and social groups Modern literature on the subject "Organizational behavior" is not questioned. If the leader's role is so great, the question may arise: how to form confidence in the leader in the organization?

What is leadership? Leadership is the ability and right to lead the relevant group of people to achieving the goal. Leadership cannot wear a formal character - i.e. The leader does not always occupy a senior position in the organization.

In other words, the leaders appear naturally in the group environment.

What is trust? Trust is a positive expectation that another person will not - through words, actions or solutions to act exclusively from mercantile and conjunctural considerations.

What qualities should the leader have to form the atmosphere of confidence in his teams?

The results of recent studies indicate five characteristics, without which it is impossible to confidence: decency, competence, sequence, loyalty and openness.

Under decency, I understand honesty and truthfulness. Of all five characteristics, decency seems to me the most important.

The concept of competence includes technical and interpersonal knowledge and skills. Does this man speak sufficiently the subject of which he argues?

Under the sequence, I understand reliability, predictability and ability to sound judgment. When words diverge with the case, it reduces confidence in person.

Loyalty is the willingness to protect and defend the interests of another person.

The last characteristic of trust is openness. The opportunity to rely on a person is that he will tell you the "whole truth".

Trust, I think is the main attribute of leadership. When subordinates trust their leader, they are ready to fulfill all his orders, because they are confident that it will not abuse their rights and interests. On the other hand, they will not blindly obey the person, in the honesty of which they doubt, or a person who can "take advantage" by their own interests. Such a person will not be the leader, but will be only a formal leader of the organization. Formal managers who have become such due to some intorganization processes, to be mistaken to leaders.

Practice shows that when organizations are in crisis situations or operate in conditions of great uncertainty, staying on the steering record of the charismatic leader, as a rule, brings positive results. Effective managers today should take care of the formation and maintenance of trust relationships in the teams headed by them.

As organizations are becoming less stable and predictable, strong confidence bonds come to replace the bureaucratic rules in determining the expectations of workers and relations between them and managers.

Assessment of the image of OJSC "Federal network company Unified Energy System "

Characteristics of the company

Federal Network Company of the Unified Energy System (FGC UES) - Russian Energy Company, providing services for the transfer of electricity for a united national electrical network (ENA). In this form of activity, the company is a subject of natural monopoly. The organization is included in the list of system-forming organizations with strategic importance.

The company ranks first in the world for the length of power lines (124.5 thousand km) and transformer power (311 thousand MVA) among public power grid companies.

A federal network company is a unique infrastructure that is a physical framework of the state economy. Objects of power grid farms are in 73 regions of the Russian Federation with total area more than 13.6 million square meters. km.

The company employs more than 23 thousand people. FGC UES is the largest energy company of Russia for market capitalization, is included in the calculation of the indices of MSCI Emerging Markets and Msci Russia.

The main part of the revenue is formed due to tariffs for electricity transmission, which are approved Federal Service According to tariffs on the RAB regulation methodology. Major consumers - regional distribution companies, sales companies and large industrial enterprises.

Definition of the rating position

Assessment of the image of the enterprise will be shown by me from the inside, since I am an employee of this organization, i.e. Representative of the internal contact audience.

The overall impression of the organization

OJSC FGC UES is a large, stable company providing its employees with career growth opportunities, various social programs, adequate and competitive pay.

The company seeks to prevent the restrictions on the power supply of consumers and the operation of the generation, as well as as soon as possible Normalize the work of the failed network element.

In terms of the quality of electricity quality, OJSC FGC UES is guided by the requirements of GOST 13109-97. In addition, the company on its facilities is implementing the necessary organizational and technical measures aimed at improving the quality of voltage regulation in the network, incl. And in order to ensure the requirements of GOST.

OJSC FGC UES created in production healthy and safe working conditions and production culture. Labor protection committees do everything possible to prevent industrial injuries, professional diseases and preserving the health of employees. OJSC FGC UES tends to minimize the risks of technological disorders due to the fault of the personnel caused by the unsatisfactory psychophysiological state of workers.

The electric power industry is a high-tech industry and, therefore, the Organization places increased requirements for the level of education of employees. Energy refers to the number of industries with a relatively low flow rate. The labor system in the organization takes into account the peculiarities of various categories of workers, the features of regional labor markets and is focused on the effectiveness of each employee based on the system of evaluating activities for key performance indicators.

The company at the expense of its own funds pays an additional retirement to employees who have a significant work experience in the energy sector and rendered retirement age. Workers who have in difficult life situation, as well as in connection with special cases, OJSC FGC UES provides material assistance.

OJSC FGC UES is engaged in charitable activities and helps those who really need it.

Federal network company pays special attention Attracting young professionals. New employees are the maximum assistance in improving the professional level and the development of further professional career. The attention of the educational work with students of numerous universities of the country is given.

In addition, FGC UES OJSC seeks to maintain labor traditions and contributes to the formation of labor dynasties, as a tool for providing qualified personnel of energy facilities located in remote areas. Important to increase the motivation and retention of qualified personnel are the company's initiatives in the field of employees with housing (mortgage on preferential terms, the provision of service housing). Due to the underfunding in the 90s of the country's power grid complex, there is a significant deterioration of ENA assets. Equipment wear is one of the main causes of technological disorders at the facilities of OJSC FGC UES.

Explacing a common impression of factors

Characteristics of factors for the formation of the image of OJSC FGC UES

Table 1

Image factors, and	Characteristics of the influence of factor on the image of the company	Ideal (in your opinion) condition of the factor
	Personal career growth	This factor has a positive effect on the image of the company	Continuous career growth of all categories of workers, based on their education, desire and opportunities.
	Student programs	Availability this factor has a positive impact on the image of the company	Attracting the maximum number of students to pass practitioners in the organization, with the possibility of further employment of the best students.
	Decent wages	Decent labor payment increases the image of the company	Each employee of the organization sees the direct dependence of its earnings from the organization's profits.
	Safe working conditions	The most importantly characterizes the face of the organization. The impossibility of providing employees safe Terms Labor not only adversely characterize the organization, but also raise the formation of its existence	Complete elimination of the impact of harmful production factors on personnel.
	Operational work	Timely execution of tasks assigned to staff increases the company's image	Maximum fast and accurate performance duties
	Quality of electricity	The most sensitive factor for the external audience. Electricity supplies with specified quality positively characterize the organization	Maximum compliance GOST 13109-97
	Qualifications of employees	High qualification of employees raises the image of the company	The qualifications of employees are very high
	Personnel flow	Unhealthy fluidity of frames adversely affects the company's image	Minimized and occurs only when a person is inconsistent or retirement.
	Pension subsidies	Payment of additional pension subsidies characterizes the organization from a positive	Payment of subsidies to all categories of workers in accordance with their merits and previously occupied posts
		Providing material assistance and participation in charitable activities also increases the image of the company	Maximum help in need
		Attention to the problem of feasibility of qualified labor resources positively characterizes the organization	Careful selection of candidates with best indicators Knowledge
	Impact on ecology	The presence of the harmful effects of the production factor on the environment negatively affects the image of the company	Full environmental protection from the impact of production
	Labor continuity	Labor continuity of working personnel increases the image of the company. The presence of related links in the management of the organization negatively affects the company's image	Clearly established experience
	Housing assistance	Personal personnel in the housing issue increases the company's image	Permanent and widespread improvement in the housing stock
	Depreciation of equipment	Significant equipment wear negatively characterize the organization	All equipment is on warranty service.

Assessment of the importance of factors for the formation of the image

Evaluation of the image of OJSC FGC UES

table 2

Factors, A.	The significance of the factor, W	Factor assessment	Weighted score, WXX

	Personal career growth
	Student programs
	Decent wages
	Safe working conditions
	Operational work
	Quality of electricity
	Qualifications of employees
	Personnel flow
	Pension subsidies
	Material assistance and charity
	Attracting young professionals
	Impact on ecology
	Labor continuity
	Housing assistance
	Depreciation of equipment

Conclusions Table:

1. The most weighty factors forming the image of the company are:

safe working conditions

quality of electricity,

worthy of labor,

qualification of employees,

depreciation of equipment.

2. The actual state of all factors by me is estimated in the column X2.

3. Consequently, the factors to whom the management of OJSC FGC UES should constantly pay attention to, in my opinion, are the following:

depreciation of equipment,

worthy of labor,

qualification of employees,

personnel fluidity.

4. It is necessary to form the following behaviors:

image Enterprise Normal Leader

"The organization should not!" (prohibiting norms)	"Organization should!" (binding norms)
1. Expatimate equipment that adversely affects the safety of workers and the quality of the services provided	Exploit equipment that unequivocally eliminates the impact on the production factor workers and the deterioration of the quality of the services provided	Build a system that would provide a replacement of equipment immediately after the deadline for warranty service
2. Reduce the size of earned fees of all categories of workers	Improve the size of the earned board and promote the organization's staff on the results of competitions and certification	Lower a direct dependence of earning every employee from the size of the organization's profit
3. Paying staff qualifications less attention	Interested in personnel in raising your own qualifications	To attract to the monitoring of the qualifications of their personnel of experts of third-party organizations
4. Have a disadvantage of information on frame teaching	Analyze the scale and causes of personnel	Develop a system that monitors the inconsistency of persons occupied by posts and makes transparent career growth

Posted on Allbest.ru.

Image of organization: Theoretical foundations

Image is an image that is formed in consciousness target audience. Will there be partners with your organization with your organization, will investors put money? Will your product buy customers? All this depends on what image you possess - positive or negative.

Distinguish 3 types of enterprise image - It is the perfect, real and mirror (reflected). Under the ideal (positive) it is understood as the image to which the firm seeks. Real reflects the current public relations. Mirror is a presentation of the leadership that the target audience is thinking about. Efforts to form the company's reputation are reduced to ensure that the equality sign can be put between real and ideal image.

Also, the holistic image of any company is made up of 2 components.

Internal image of the organization

Reflects internal corporate policies. This is an image that is formed by employees. Many mistakenly believe that the reputation of the employer does not play an important role in the development of the company. But it is precisely the employees become "agents" of the brand. They can show the life of the enterprise from the inside, thereby interested in the potential consumer or pushing it. Distribution of such information occurs in informal communication, so it will cause more confidencerather than advertising.

Working on the formation of an internal image of an organization, it is necessary to pay attention to its components such as:

the image of the head - its professional abilities, management style, personal characteristics and even external data;
image of personnel - professionalism, culture of communication within the company and with clients, physical and social data;
corporate culture - Socio-psychological climate, working conditions, level of reliability and stability, care for staff.

External image of the organization

Reflects actions with respect to its target audience. Moreover, it is not only consumers of the product or service. It is also funds mass media, Partners, investors and sponsors, government agencies, competitors and the general public.

The formation of a positive external image involves work on the creation of a number of conditions, including:

development of corporate identity to identify a company among competitors. This includes logo, corporate colors and symbols. Elements of the corporate identity must be used to design offices, retail space and website on the Internet, packaging goods, in the clothes of employees, when developing corporate souvenirs, etc.;
conducting charitable shares, financial support for events In order to create an image of social responsible organization in the eyes of the public and the media;
work on the formation of business reputation reliable partner for other companies, investors and state-owned enterprises;
creating a decent product / service and accompaniment with high-quality service for the formation of a positive brand image among consumers.

Why and for whom to form a positive image of the company?

With the development of the network, consumers have become more selective. Information has become available to the general public. And before you become a client, a partner or an employee, most of the Internet users study opinions compared, form their idea of \u200b\u200bthe company and already on the basis of this decide.

The development of the image of the organization is the primary task of the business owner. After all, otherwise no funds invested in advertising and promotion will not pay off.

If you do not care how the target audience perceives your organization, you are not engaged in the development of the company and do not work on the image, then you:

do not recognize on the market;
will not choose among competitors;
will not be perceived seriously partners and sponsors;
do not recommend friends and familiar customers;
financial reports will not please the profitability.

If you are actively engaged in the development of the organization and the formation of an enterprise image, you decide several of the most important tasks at once:

attract the attention of the target audience;
expand the boundaries of their influence on the market;
stand out against competitors;
attract investment in their business;
raise loyalty government agencies;
stimulate sales;
improve the return on advertising;
increase sales.

Foresting positive image Companies will form a sustainable positive idea of \u200b\u200bthe enterprise and will work for a long time on business development.

And who will send every effort to form the image of the enterprise? The company's target audience includes not only its potential customers, but also:

staff: From top managers to low-level employees. If you have a presentation about you as a reliable employer, if employees arrange conditions and atmosphere, then they will broadcast positive information in the mass;
partners. No company exists autonomously, isolated from other firms. To get a reliable company to partners, you need to maintain a reputation as a financial stable organization;
offline and online media. The impact of the media on the consciousness of people can not be underestimated. In newspapers, magazines, news on radio and TV, as well as in electronic publications, positively painted information about the company should appear. To do this, you need to constantly create infoovodes and maintain good relations with journalists;
authorities. Tax services, law enforcement bodies of sanitary and environmental supervision, local authorities influence the organization's activities anyway. The positive reputation of the firm will contribute to assistance from their part or at least the absence of opposition;
public. Perhaps now some segments of the population do not belong to your potential customers, and you are not interested in them, but over time everything can change.

Stages of formation of image

Creating a positive image - This is a continuous process. It is impossible to conduct work once and forget, as can not be returned to this issue only sometimes, when the threat to losing authority appears.

The process of forming the image can be depicted as a cyclic diagram:

1 Stage: Study / Monitoring

Before proceeding to work on the formation of its image, it is necessary to conduct a preliminary study (forgive the soil). The study audience, its needs and preferences, platforms on which potential customers are collected and communicated are subject to study. The company itself is analyzed, the scope of activity, its weak and strengthsThe fame is estimated at the moment. The image policy of competing enterprises is also considered.

Monitoring is performed after measures have been taken to create an organization's image. In this case, the effectiveness of the adopted strategy is already evaluated. How did the target audience responded on taken measures? How has the company's tone changed? What channels worked better than others? These and other issues need to be set regularly to understand how the development of reputation occurs.

Stage 2: Development Concept

The development of the concept is to create an ideal image, to which it is necessary to strive when forming a positive image in the eyes of the target audience. This is the ultimate goal, reaching which it will only be necessary to maintain a reputation at the desired level.

3 Stage: Strategy Development / Adjustment

Based on the data obtained as a result of the study, an action plan for the formation of a positive image of the company is created. What information to convey to the audience and on what channels to distribute it? The strategy contains answers to all these questions. It is important not to concentrate only on one group of the target audience - for example, only on potential customers. Although the temptation is greatly working with them, because it is actually this group of Central Asia brings profit.

Adjustment is carried out after the initial strategy has been implemented, and its effectiveness was monitored. If any targets for the creation of the image were not reached and the reputation of the organization still does not correspond to expectations, the necessary improvements are made to the plan.

Stage 4: Strategy Implementation

After careful preparation, conceived is implemented to achieve the desired image of the organization. If the first 2 stages were carried out qualitatively, the results will not make a long time to wait: the fame of the organization will gradually grow, as well as form a positive image of the company in the eyes of the target audience.

Maintaining a positive image

Unfortunately, the positive image of the organization is a non-permanent value. One day, won the trust of the target audience, in no case can you relax: you will either be forgotten, or change the attitude to the opposite. Therefore, monitoring relevant information The company's reputation should be carried out regularly. Timely response to the negative, following the time trends and the development of the company in accordance with the trends - the key to preserving the formed image.

Tools for forming a positive image organization

These and many other tools can be used to form an image image. And what more methods It will be used, the better for the company's reputation. But most importantly is the provision of quality services, production and sale good product, honesty in working with partners and employees.

Corporate image, Corporate Mark has more and more attention to economists, marketers, journalists, cultural scientists, political scientists, linguists all over the world. Corporate, or organizational image is an image of an organization in the presentation of public groups. Positive image increases the competitiveness of a commercial organization on the market. It attracts consumers and partners, speeds sales and increases their volume. It facilitates the access of an organization to resources (financial, information, human, material) and operations.

Positive image is significant not only for commercial organizations. It provides support for the population, business, media. Universities, hospitals, funds - helps to collect funds, donations, as well as attract the best resources from possible. The high importance of the image for the success of the organization stimulates detailed studies on this topic. Even in the early 1980s. More than half largest companies Great Britain led research on image theme. Similar studies lead more than 160 largest European companies. In the US, corporate perception analysis is conducted by Fortune magazine, in Australia - National Business Bulletin.

Work on the formation, support and optimization of the image is today not only for organizations and persons, but also for states, as well as regions of countries and the world. Globalization of markets and methods business activityThe development of global information communications, powerful solutions support systems led to a sharp increase in the significance of work all more structures and organization of image creation. The image is associated primarily with Public Ryleshnz ("Pr" - public relations). Public Ryleshnz is an independent management function to establish and maintain communications between the organization and its public groups. In addition, the scope of their powers includes the image and those who are engaged in advertising, marketing communications, corporate communications, media relations, organizational behavior and human resources of the organization, journalism. Imager - the term standing in one row today with news-makers (journalists) and pr-specialists.

Special importance is the image for large and / or well-known organizations. Such an organization in recent public and in the center of attention of the media. She has no place to hide from public censure and cannot be dissolved in the market element without a trace. Therefore, large organizations are constantly working with public opinion, using both the own divisions of Public Ryleshnz (communications) and attracting external agencies.

In the public relations department of General Motors, about two hundred employees are engaged in work directly related to the company's image. In the structure of the Corporate Manager for Communication Communications Chase Manhatten Bank - about a hundred employees building communications with a variety of public groups of the public around the world. AT microsoft. There is a director of public relations (PR), there is a private group of 15 people. In addition, Microsoft is a long-term client of the Waggener EDSTROM, numbering 289 people. and received more than 20 million dollars in 1996 from Microsoft. For pr-service. This work is aimed at ensuring the beneficial behavior of the public regarding the organization.

The image may be somewhat different for various public groups, since the desired behavior of these groups in relation to the organization may vary. In other words, the same organization can be perceived differently (or strive for specific perceptual perception) by investors, state structures, local and international public. For example, a civil position of the company is preferably preferred for a broad national community. For the international community, global companies seek to be "corporate citizens of the world."

For partners, high competitive position is important. In addition, there is an internal image of the organization - as a submission of personnel about its organization. It can be said, the organization has several image: for each public group - its own. The synthesis of ideas about the organization of various public groups creates a more general and capacious idea of \u200b\u200bthe organization (Fig. 1).

Priorities of public groups in image work can change. Gas structures governing the activities of industries, legible consumers, a wide Russian or business international community can occupy various priorities in the communications of the organization. The domestic market, even at the expense of imported goods, turns from the "Market of the Seller" (where the seller dictates conditions) to the "buyer's market". There are signs of promoting the Russian production of services and goods, even if under pressure from foreign competitors. All this causes the growing need for the Russian commodity producer to increase the spectrum of target groups in public relations, deepening this work on the basis of modern achievements of the theory and practice of public relations (public relations).

28. Market competition: Essence, species, forms. Basic market models. The concept of temporary storage of goods. Temporary storage location. Terms of temporary storage of goods.

Market competition is an economic competition between commodity producers for more favorable conditions of production, allowing them to maximize the benefits; Between buyers - for more favorable conditions of consumption, allowing maximizing utility. As a result of this competitions only those who manage to organize most effectively own production (consumption), i.e. Prove your competitiveness.

Allocate the following competition functions:

identification or establishment of the market value of the goods;
alignment of individual costs and the distribution of profits depending on the various labor costs;
regulation of overflow means between industries and production.

There are several types of competition. Consider the classification of species of market competition for a number of signs.

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Similar documents

Linguistic I. psychological aspects The concepts of "image". Communicative policy, as a component of the image of the organization. Mandatory components of an entertainment type enterprise. Analysis of the strategy for forming the image of the center "Treasure Island".

thesis, added 10/17/2010

The nature of the image. History Research Problems of Image. The objects of formation of the image. The main elements of corporate image. The process of managing corporate image. The main stages of the formation of the image of the organization.

examination, added 01/06/2007

Formation of strong and capable of rendering a positive influence on the marketing environment of the image of the organization. The process of managing corporate image, its structure and features of the psychology of formation. The main levels of the image of the organization.

examination, added 20.11.2012

Theoretical and practical aspects of the formation of the organization's image. Marketing approach to the formation of an image of the organization of the service sector. Simulation and assessment of the marketing opportunities of the formation of the image. Implementing the image of the image of the image.

thesis, added 07/05/2017

The main elements of the image of the organization: the image of goods, consumers, personnel and leader, social and psychological climate of the team. Comprehensive analysis of the formation of the image of the media in Russia and the assessment of the image of the Volzhski truth.

coursework, added 11/11/2014

System of public relations. Reputation and image of the organization - general concepts. Image of the organization's market. The basic principles of forming the image and reputation of organizations in the market of services. Psychological aspects of the formation of the image of the organization.

abstract, added 11/06/2008

Definition and main characteristics of advertising and information activities. The tasks of forming an image depending on the stage life cycle Organizations. Development of a set of measures to improve corporate image "Russian Standard Vodka" LLC.

thesis, added 04.09.2014

The concept, essence, importance of corporate image (image of the organization, company), the main methods of its assessment. The main elements of the image and links between them. Examples of formation and management of image in well-known Russian and foreign companies.

coursework, added 16.06.2009

The second important component of the product, which goes beyond its functional consumer properties is the image. Mark and image are very closely related. Mark contributes to the creation of the image, in turn, the brand reflects a certain image of the firm's products. The product image cannot exist if the product does not have brands, a trademark that distinguishes it from other products. At the same time, in most cases, the buyer prefers the products of a particular brand only because this product has a certain image. However, although the brand and image are two components of the product that are very closely intertwined with each other, under no circumstances coincide and do not replace each other.

Consider what is the image, considered as part of the product, what product characteristics it includes, which creates a firm, conscious of the product image, for which the buyer pays, buying an image, and what needs it satisfies.

The image of the phenomenon is a sustainable and common idea of \u200b\u200bfeatures, specific qualities and features characteristic of this phenomenon.

It is usually formed by the public consciousness and exists in public consciousness. Although, of course, each individual can have its own idea of \u200b\u200bthe phenomenon, different from the appearance of this phenomenon that is in the public consciousness.

The product image is a common and sufficiently sustainable idea of \u200b\u200bthe distinguishing or exclusive characteristics of the product that give the product a special originality and excreasing it from a number of similar products.

The product image is under the influence of four factors:

image of the company (stamps) producing either the realizing this product;
the quality of the product reflecting its compliance with the main consumer functions concluded in it;
the state of similar products of other firms;
criteria, norms and preferences of buyers of this product.

In turn, the image itself affects these factors, which leads to their change. It is important to note that these factors are also in active interaction and affect both each other and the entire set of these factors.

Unlike the image of the firm, usually associated with the role, which the company plays in the life of society or in the economy, with the philosophy of the company's management, with its mission, the principles of competition, with the uniqueness of the tasks solved by it, etc., the product image in concentrated form expresses Exceptional distinguishing features of the product that allocate it in a circle of similar products or gives its consumer functions by special, specific qualities.

The product image reflects one of the properties or a combination of the following product properties.

The product is endowed with special qualities. Such qualities may be reliability in operation, ease of use, or, for example, the content of a large number of vitamins, high duration Storage, absence harmful substances etc. For example, Moscow University has an university image, which gives a very good education.
Product is endowed better qualitiesthan similar products of other firms. It may be the cleanest product, or the cheapest among similar, or the most consumed in the country, etc. For example, the image of vodka "Crystal" is associated with the fact that it is the highest quality and clean (not containing harmful impurities) vodka.
The product reflects the status of the buyer. There are products, the image of which is that they consume certain social selections of the population. Products may have an image reflecting professional status, belonging to a certain age group, etc. For example, in Russia, the mobile phone has a completely sustainable image of the product, the use of which defines belonging to a category of sufficiently secured business people.
The product has an exceptional distinctive feature. Such a feature may be the uniqueness of the product or the exceptional circumstances of its creation, one hundred percent reproducibility of the product, etc. An example of products possessing such an image can serve as artisans products, what is generalized called " hand Made"For example, such an image have" Khokhloma "or other similar products of folk crafts.
The product is associated with a special situation. Usually these products have the character of a memorable souvenir, a ritual product or a product corresponding to certain situations. For example, champagne in our country has an image of a drink that needs to be drunk in a solemn atmosphere during the proclamation of toasts.
The product is associated with shadeful people. In this case, there are two most common options. The first option is when the creation of the product is associated with concrete person or group of people. The second case is when the product was used certain person or group of people. A large number of examples of the product image of this kind provide samples of clothing, which were entered into use known artists. In our country, an example of this can serve the shoes from Pugacheva. TO this type The image usually refers to the image of products implemented under the slogan that the company supplies its products to any outstanding client. AT soviet time Manufacturers of fruit wine in Lithuania loved to repeat that they deliver this wine to the British Queen.

As can be seen, the product image has various manifestations, is associated with the various characteristics of the product and reflects the different approaches of the consumer to the product. In one product, the consumer sees one, and it creates an image of this product in his eyes, in another - the other, in the third - the third, etc. However, it is necessary to emphasize that, despite the variety of product image, there is something in common with them. It is this common, which is clothed in the form of a specific manifestation, creates a company, and this common buys the consumer of the product by posting his money for the image of the product.

By purchasing a product that has a certain image, exercising an additional fee for this image, the buyer pays associations associated with this product. At the same time, the buyer is like not only the goods, but also special place of this product B. environmentreflected in concentrated form in the product image. Buying an image as a component of the product, the buyer satisfies his dreams and hopes to join certain processes in the environment, take a certain place in it. Therefore, creating a product image, putting large funds into this process, the company must clearly realize that, seeking the exclusivity of his product, creating distinctive features from him, it ultimately must all subjugate the main goal of creating an image: bringing his product to such a place In a medium that has increased attractiveness for the buyer.

Image as a component of the product brings a company positive results only if it has an attractiveness for the buyer. A person who is not interested in his status is not necessary to pay for the image, which should determine or raise its status in his own eyes and eyes of the environment. Therefore, creating a competitive image of the product, it is very clear to be aware of which buyer this product will be designed to whom the company sees the consumer of its product.

The image is strong enough, but at the same time a sufficiently dangerous weapon in the hands of the company. The image is created for a very long time, great efforts are required to create it. But you can undermine it overnight. At the same time, the negative effect for the company can sometimes be simply catastrophic. Therefore, creating an image, the firm must understand that in the future she will need to make appropriate efforts in order to maintain this image.

Also on the topic

How to properly apply runes on the body and can it be done

Why don't you wear two cross?

Lelia - Goddess Spring Lelle Goddess Spring at Slavs

Board Powered by SMF

Who appoints such a medical and diagnostic procedure as cleaning the uterus?