Company
The implementation of this project will be carried out by the open joint stock company "___________________".
The purpose of this society is:
Creation of production facilities for the release of ________________________ on
(regional markets) ___________________ and ___________ (overseas markets);
Creation and implementation of technologies; _____________________________
Construction of access roads and highways (if required);
Construction of service facilities (if required: specify which ones).
Founders
Joint Stock Company "___________________" (address)
Property fund _____________________ district (address)
Closed Joint Stock Company "___________________" (address)
State Enterprise "________________________" (address)
The authorized capital of the Joint Stock Company is ____________ billion rubles, divided into _________ thousand ordinary registered shares with a par value of _________ thousand rubles each. each one. By the time the company was registered, the founders had subscribed to all _______ thousand shares (if not all, indicate how many).
The company owns the right to use a land plot with an area of \u200b\u200b______ hectares. Possible partners: ______________________________
Preliminary negotiations with the company _______________ on the supply of equipment, design studies for the organization of production _______ were held.
The project will be linked by the design institute "" (address).
The initiator of the project has a good reputation in the governing bodies, business and financial circles, which can serve as a prerequisite for the successful implementation of the set goals.
Appendix 5
An example of describing the consumer qualities of products (mini-bakery "Russian bread".
Our bakery - bakery produces bread, baked goods from yeast dough. Bakery products are baked according to different recipes, different in taste and weight. All products are made from wheat flour of the highest or I grade. 3 types of loaves are baked. However, you should dwell in more detail on open pies, which are baked according to a special recipe. We intend to make them the “calling card” and pride of our bakery. Every day our assortment will consist of 15 types of products. Our product is a basic commodity, because we care about good nutrition for people. The demand for bakery products is low elastic.
Among the features of our products I would like to highlight the following: original taste; high quality; freshness of the product; appearance; technological superiority.
All manufactured products of the bakery are commercial due to the specific features of the bakery industry:
Bakery products are consumed daily by the entire population;
The manufactured products are classified as low-transport ones and are designed for a certain microdistrict;
Limited terms of implementation;
The main raw material is flour, which is highly transportable and has a relatively long shelf life.
We believe that, perhaps, not a novelty, but a rarity, our products will be on the market for a long time to come. There are no bakeries in the _____ district that use recipes similar to ours.
Our products are not protected by copyright certificates. We subscribed the recipes from magazines ("Bakery of Russia", "Bakery production", collections of technological instructions for the production of bread and bakery products, a handbook on bakery production, a handbook of an engineer-technologist and a handbook of a worker in the bakery industry). Then we make our own changes to the recipes.
Many people don't know how to write the history of a company. From which side to approach the future text, what it should contain and what to focus on. Therefore, new stories about dynamically developing companies and creative teams of international professionals constantly appear on the Internet.
I would like to ask a question to the owners of such sites - do you yourself believe in what is written? I think no.
Moreover, the problem lies elsewhere. The whole text is like self-praise. The company exalts itself, shakes off the dust from the pedestal and hangs fake medals. This scares away and does not stimulate in any way to work with such an organization.
Remember that all people are selfish. We focus primarily on ourselves and loved ones. Therefore, you need to write a text about the company with an emphasis on the reader. Hard? Of course!
Hit target audience problems
Look at the big international companies. They almost always start a story by describing how an impressive idea came to their creator or a team of specialists. Whether it's a delicious drink or diapers - it doesn't matter, serving is important.
Usually it is said that a person did something for himself and appreciated the result. And then I thought that I needed to make the life of those around me better. And further text is served with sauce "We work for you"... The technique works flawlessly.
Try to cover the most important questions. Surely your customers have doubts, for example, a long wait for an order or long queues. Make sure they won't face this. Just don't be fooled, otherwise you will achieve a negative marketing effect.
This technique is used almost everywhere. Especially when you order. Everything there revolves around the problems of the target audience.
How to get into the problems of the target audience
It's a good idea to set aside a separate block for closing the problems of the target audience.
For example, you have a pizza delivery service. The main problem of the target audience is the quality of food and the speed of delivery. Play with this in a text about the company:
« In 2007, we expanded the hot shop. We installed new equipment from the company N and began to bake up to 100 pizzas per hour. No loss of quality.
To ensure that you always get hot meals, we have changed the approach to delivery. We carefully select couriers, carry out monthly maintenance of cars and installed navigators showing traffic jams. The courier will reach you in 1 hour, even in snowfall and apocalypse. Or you get pizza for free».
See? We raised the problems of the target audience, showed what we did to solve them and what results it led. It is both a story and an advertisement. Try to use this technique in the block on the growth and development of the company.
Engage with customers
Since you need to tell the story of the company and not miss the marketing impact, try to immediately enter into a dialogue with the client... Raise important questions and answer them immediately. You can communicate with the visitor personally, that is, greet him and positively offer to immerse himself in the history of the company. The technique is effective and suitable for almost any company.
How to enter into dialogue with the reader
Use messages to your target audience appropriately. In the spirit of "we did something for you." For instance, " We have updated the taxi station to improve the comfort of travel. Now you will have executive class cars with air conditioning and a minibar. Drive in comfort».
Talk to the reader in other blocks. For example, talking about the very idea of \u200b\u200bcreating a company. " In 2001, we analyzed the real estate market and realized that there are few honest realtors. And we understood - it's time to solve this problem so that you can buy a high-quality apartment without tricks».
Do you feel the rhetoric? We go directly to the client. Show him a benefit or tell a personal story. This is cooler than a dry listing of facts and achievements.
Give a development story that solves customer problems
You can talk about key milestones. For example, opening a new branch or introducing advanced technology. It is important here to link the event to customer problems.
For example, your target audience wanted fewer queues. And you have solved this by introducing a system of electronic coupons. That is, show that your job is to fix customer problems, not just generate profits.
Keep your target audience in the spotlight and try to get her interested in working with you. Proceed as if. But more careful, more secretive.
How to show development history with solving customer problems
Leave the reader in the spotlight, even if you list the main stages of the company's development.
Start by sketching the milestones on paper. In 2001, we bought new machines, in 2004 we expanded the plant by 2 more workshops, in 2008 we introduced technology to improve the quality of products. Write whatever comes to mind.
Then, clear the story of irrelevant moments for the reader. For example, there is no interest in a regular meeting of shareholders or a corporate event. This is a press release or news topic.
Take the remaining facts and twist them towards the reader. For instance:
- We bought new Y machines and improved the quality of our products by 21%. Now your washing machine will last 2 years longer! Save on technology wisely.
- We built 2 new workshops and entered foreign markets. The cost of all products fell by 15% and retained the same quality. You will have money for nice little things and useful accessories.
- We have introduced a new technology for soundproofing windows. The apartment will become 40% quieter - even the loudest alarm will not interfere with your rest.
Take an important event, see what it led to, apply it to the interests of clients and write. This will take you to the very heart of your target audience.
Show professionalism
Since it is impossible without important events and successful transactions, this can confirm your professionalism. Post diplomas, interesting examples of work, or just famous clients. Ideal if you have worked with large companies that are known to everyone.
Don't fall into formalism... Try to present such an important topic with a positive and show that you are trusted for a reason.
How to show professionalism and expertise
There are several options here:
- Submit diplomas and sign them. Tell in a nutshell what you got them for, what was done for this. Maybe you learned something while participating in the next competition?
- Show big clients. Tell us what you have done for them. Show photos of the project, describe what results you have achieved. Briefly, leave the full analysis for the case. The main thing is to remember about the signed NDAs, so as not to blurt out too much.
- Show the coolest project. Is there something unreal, large and expensive in the bins? Show it. Make a separate block in the spirit of "in 2010 we built a complex spherical house in the region." Then briefly tell us about the uniqueness of the project and what you have learned. Translate the text into the reader's world, adding how your new skills will help future clients.
Give the company a face
Most companies prefer to hide behind faceless images. As a result, people get the impression that they will be working with a number manager. Such an invisible person does not evoke emotional feedback.
Therefore, it is a good decision to post photos of important employees. Or even a short video presentation of the company. This will humanize the organization in the eyes of the visitor, giving added credibility.
Principles, ideas and ideals can also be added here. Show that you work not only for profit... In addition to her, there is some kind of mission, aspirations and social responsibility.
It is worth noting that I myself do not always follow this point. You can see this on the site, where I appear as a Lemur-copywriter.
How to give the face of the company correctly
- Create a branding stand. Or take a photo against the background of a one-color canvas, and then replace it with corporate symbols.
- Take a photo of each employee. First, you will have to work with those who doubt their appearance. Support them by including them in the process of preparing and processing photos. The more interested a person is, the less nervous they become.
- Upload photos to the site. Sign: who it is, what does it do, how it helps clients.
Remember: you cannot use stock photos. All of these images of Harolds smiling strainedly reduce the site's credibility. Anyone who has been on the Internet for more than a month will immediately burn fake pictures.
Hook the client
It is not enough just to write all the necessary information in the history of the company. You also need to keep the client, constantly reminding him of yourself. And this can be achieved without running after every visitor.
Just place at the end of the newsletter subscription form or a call to join a group on social networks. In exchange, you can promise a free book, small bonuses, or just regular sending of interesting and important information.
The result is obvious. The client is hooked and constantly reminiscing about your company. Therefore, when he needs the appropriate services, the right brand will immediately pop up in his brain.
How to lure a customer into the sales funnel
- Make shapes visible, but not annoying.
- Simplify your subscription. A minimum of fields to fill in and one-click action.
- Work with your audience. Set up your welcome message. Let the client see that you have your finger on the pulse right away.
- Send out interesting information regularly. Submit your newsletter once every one or two weeks. No spam. Let the user feel comfortable and trust you.
Remember how the big three SMM specialists do it. Beeline regularly teases MTS and vice versa. They all look for controversial or interesting messages from users and respond under them. Such tweets and posts in social networks regularly visit major entertainment resources. And this is virality and conversion growth.
Summarizing
Writing a company history is a very interesting and non-trivial task. You need to balance between informativeness and narrative elements. Each organization has to choose its own “ratio of ingredients”.
I would say sometimes it is easier to compose. But each company has a story to tell. It is important to delve into the available information, split the owners and convey the whole point to the reader.
Based on the above, you can try to create convincing copy yourself. Play with formats, include new items or remove old ones. The result can be interesting.
Or just contact Lemur the copywriter. I will write you an interesting text about the company, catching users.
Some experts believe that only a small percentage of visitors visit the About page. Despite the fact that it is she who often gives users a decisive impetus to make a decision in your favor.
In this article, you will see 10 outstanding examples of how to tell about yourself without clichés, with taste and inspiration.
Three important questions:
- Who you are?
- Why are you doing this particular business?
- How do you differ from your competitors?
It is desirable that the text was written by you personally, and not by a commissioned author. Let it be not ideal in terms of stylistics, but sincerely. The fact is that no copywriter can convey the specifics of a business better than its owner.
The famous SEO company Moz told its story using infographics, in the form of a timeline:
A similar example - with the Russian service Megaplan - the guys have compiled a short chronology of the company's development:
Company's mission
Here you need to briefly and clearly express the main mission of the company - what you do and why.
Moz presents its values \u200b\u200bin a fun way - with the Tagfi robot, the company's symbol:
The Econsultancy service collects video reviews:
For large corporations, a purely business style is more suitable. For example, a description of the mission and values \u200b\u200bof Sberbank of Russia is several pages of text. At the same time, you cannot reproach the authors that they unnecessarily “spread the thought along the tree” - the information is presented succinctly, thesis, there is just a lot of it (there is only a part of the text in the screenshot):
Photos of the manual
Photos of management or key employees of the company allow a potential client to look at you not as a faceless office, but as a team of real people. And you can beat this in different ways. You can simply post a photo with a job title and a short biography. A typical example is the Megaplan website:
Some companies here are ready for non-trivial presentation and experiments. So, the Digital Marmalade website presented its employees in the spirit of a team of superheroes from comics:
The Lateral website has revived the images of its team (silhouettes move when you hover over them with the mouse)
The Novosibirsk web studio Analitic Face posted cartoons on employees instead of photos:
Interactive content
As you can see, the About page doesn't have to be boring. There are many options for its design. Get down to business with heart and love, and this page will become truly memorable and inspiring.
Whether you are building your own website or just looking for information about an organization or individual, the About Us page is an important part of every resource and blog. Why? Because this is usually one of the first links that visitors click on when they arrive at the site. And if they aren't impressed, you can expect users to leave your site without reading your content, signing up for your newsletter, or making a purchase.
But what makes an About Us page compelling?
To get started, the page should be informative. This does not always mean that it should tell the whole story, but it should at least convey the idea of \u200b\u200bwho and what you are to people. In addition, the page should contain social proof, reviews and some personal information, to which viewers refer to education, family, etc. It would also not hurt to make sure that the page is displayed normally on mobile devices, because more and more people are going to online from them.
In fact, everything is not as complicated as it seems. The main purpose of the About page is to help the visitor see the essence of a person or a business. If you know who you are and what the purpose of your site is, the About Us page will look natural. But if you're still looking for inspiration, you can always check out the following 25 Best Company Page Examples.
1. Yellow Leaf Hammocks
Screenshot of Yellow Leaf Hammocks
Yellow Leaf Hammocks is a company trying to save the world with hammocks. The brand plans to achieve this goal with hammocks hand-woven by artisans in Thailand. One idea should be enough to make this brand worthy of your attention (and money), but the story of how founder Joe Demin discovered these hammocks and the poverty statistics found on the Company page are equally compelling. Both stories humanized the brand, the company, and the product that should motivate you to buy.
2. I Shot Him
Screenshot I Shot Him
Don't be surprised at the name. I Shot Him is not a violent or bloody site. It's actually a creative studio based in San Francisco. There is a lot going on here, but it's remarkable how the brand expresses its “weirdness” and has fun on the “About” page. Here you can easily find more information about the team without clicks and transitions to other pages.
3. Dashing Dish
Dashing Dish Screenshot
The Dashing Dish website aims to provide people with recipes for healthy foods that might otherwise be classified as “unhealthy and slimy”. What makes Katie Farrell's story so fascinating is that it's personal. Nothing awkward. Just an honest story about why she founded Dashing Dish. There is also an accompanying video and a selection of facts that give visitors even more insight into Katie and her business. By visiting the site, you will feel like you know Katie personally and want to support Dashing Dish
4. Gummisig
Screenshot Gummisig
Gummisig is a web designer who skillfully and humorously uses large text to draw attention to the description of his business. While he speaks proudly of the companies he has designed for, such as IKEA, he is not bragging. The page also features customer testimonials, and its tone is equally responsive and benevolent, even if you just want a simple web site design for your small business.
5. LessFilms
Screenshot LesserFilms
LessFilms is a video company that has decided to show its wit and sense of humor by building a site around wrestling. Yes, in professional wrestling. Either way, it works. The result was a unique original page that added more personality to LessFilms. This, in turn, gives the client a sense of absolute comfort when he hires a company to create a video.
6. Moz
Screenshot Moz
Moz decided to provide visitors with a timeline to tell their story. But the site is not overflowing with details. Instead, the SEO consulting company highlights the most important points with circular images on a track that can be easily scrolled. With this method, Moz is able to showcase its awards and accomplishments without bragging rights.
7. I Am Dan
Screenshot I Am Dan
Dan gives us all the "clichés and stereotypes" you'd expect to find on the About page, but in a simple interactive way. Instead of showing all the important information related to his graphic work and web design on one page, he offers separate links to his resume and contact information. Overall, this is a clean page that follows current trends.
8. Tumblr
Tumblr Screenshot
Tumblr has an almost excellent About page. It's clean, easy to read, and offers all the important information (such as the number of blogs or employees) in the foreground in the center of the page. If you scroll down, you'll also be pampered with the latest blog posts, which are usually based on trending topics. It's fun and informative.
9. Jared Christensen
Screenshot by Jared Christensen
Jared Christensen is a graphic and interactive designer and has created many anti-About pages. He provides all the information a potential employer would ask for, but does so in a witty and honest way, for example, the "About Us" tab he calls "Yawn." Apparently Jared had some fun on this page, and for users, it's like a breath of fresh air.
10. Toby powell
Screenshot Tobey Powell
Toby Powell is a website designer who has done an outstanding job with his page. Powell uses large text in front of the background, which looks like a crumpled document. He also provides a portfolio of his work for everyone. An interesting feature of the page is the blank profile outline. It's so cool!
11. BentleyMotors
Screenshot Bentley Motors
Bentleys are among the most prestigious and luxurious vehicles on the market. Their About Page showcases prestige with a clean and elegant design that features stunning professional images and an interactive way to explore the history of the brand, factory and the latest Bentley updates.
12. Andrew Reifman
Screenshot Andrew Reifman
If you devote your life to freelancing, then you know how important it is to sell people not only your talent, skills and resume, but also who you are. Andrew Reifman excelled in this area. The designer included all the important information on the About page, but presented it comically and styled it in a video game theme. It certainly gives you an idea of \u200b\u200bwho Andrew Reifman really is.
13. Joseph Payton
Screenshot Joe Payton
Here's another web designer, his About page is one of the most interesting. Joseph Payton showcases his talent right on the page by placing a caricature of himself (there is also an animation that you can see by visiting the site). Whether you read his entire story or just a summary, Joseph has already proven how talented he is. But his page is so adorable that it's worth just being there.
14. FortyOneTwenty Inc.
Screenshot FortyOneTwenty Inc.
This San Diego-based media company has a clean and fluid About page that showcases the different talents of each team member. Most impressive, however, are reviews from, for example, Jason Ehrlich, Executive Producer of NBCUniversal. Below is a list of companies and organizations that have trusted FortyOneTwenty, such as San Diego Chargers and BMW. It's a fresh, easy-to-navigate page that also shows it's a trusted and reputable company.
15. Adidas
Screenshot of Adidas Group
In any other case, we would say that there is too much information here for the About page. But Adidas has done an excellent job of breaking stereotypes. What information can you find here? Almost any: whether it's brand history, strategy, or various brands under the Adidas umbrella. Despite the abundance of information, there is nothing superfluous on the page.
16. TimFerriss
Screenshot Tim Ferriss
You may have heard of Tim Feris in connection with his successful 4 Hour Work Week and 4 Hour Body projects. If you read his blog, you can even find all kinds of inspiration for changing your lifestyle. But why is his About Us page included in this list? The most obvious point is the constant use of a third party. This changes the pace compared to other pages that have first-person storytelling. Using third person forms also allows Tim to talk about his accomplishments without showing off.
17. MailChimp
Screenshot MailChimp
More than 5 million people appear to use MailChimp to create, send and track email newsletters. Did anyone know? Unlikely, and that's a clever move on MailChimp's About Us page. A great example of how to use the About page as a pre-sale page. It's simple, fun, and effective.
18. The Nerdery
Screenshot of The Nerdery
The Nerdery is an interactive production company created by nerds for nerds. In an effort to match this theme, the company took the opportunity to make the About page a periodic table of nerd traits. It's funny and fully reflects the lightheartedness of the company.
19. National Geographic
Screenshot National Geographic
For a publication created in 1888, National Geographic seems to have an amazing understanding of technology. Their website is full of beautiful images that have made the magazine famous. Their "About Us" page is no different. In addition to a very short story, the minimal page design includes subsections of the site that are interesting for users (work, photos, grants, donations, etc.).
20. Chattanooga Renaissance Fund
Screenshot of Chattanooga Renaissance Fund
The top of the Chattanooga Renaissance Fund website should encourage investors and entrepreneurs to consider the city of Chattanooga, Tennessee, mentioning its rich history and companies based in the region such as Amazon and Volkswagen. As you scroll down, you will find information on team members, accompanied by functionality for startups, investors, and third parties to further explore the site.
21. Chappy Barry
Screenshot Chap Barry
Here's another page created by the developer. Barry Chapman's page is worth noting because it keeps the "About" section light, simple, and a little "trendy."
22. Apptopia
Screenshot Apptopia
Want to know our favorite part of the Apptopia About page? This is honesty. Here's a company that cares about making money, not what friends imagined. Plus, the page is clean and dedicated to the people who make Apptopia exist. Not only information about employees is provided, but also links to their profiles on social networks.
23. MoleCube
MoleCube Screenshot
The Quebec-based game studio uses its home page as a "destination" for all the information users need that they don't have to search throughout the site. This is a playful and aesthetically pleasing page that captures the essence of the business.
On this topic - the author writes that having looked at more than 300 pages "about us", he came to the conclusion: very few people know how to make this page effective. Although this is perhaps the most important page - here they decide whether to continue communicating with you by phone or in person.
Common mistakes copywriters make
- the text "about us" is written in the third person (about the mythical "them", it turns out);
- widespread use of stamps a la "team of professionals";
- boring long texts instead of videos, infographics, photos of employees;
- boring short texts (a few sentences and contact information), bad or low-quality photos of the team;
- arrogant texts and negativity about competitors ("are you still buying from these losers?");
- the nuances of the perception of web content are not taken into account (we read the materiel - Jacob Nielsen);
- “Vykanie” and pompous or, on the contrary, familiar tone (leave “you” for personal letters);
- ignoring textual markup (readers "scan" your page and quickly highlight fragments that they should read - for example, this list);
- ignoring - a good font is as readable as possible and will delight readers (and you will get a plus in karma for that);
- small print (14 point size recommended), bright background color, animated banners (all this is very annoying for an adult audience).
Readers are looking for an answer to the question “how can you be of help to me?” On the page “about the company”, so it makes no sense to write dry facts and figures - it is better to emphasize the advantages against the background of competitors. Coffee for checkin? Free shipping? Facebook fans discount? Recycled packaging? Are you donating a portion of your profits to a charity? Save up for an office in Miami?
Mailchimp is a good example. Already in the second paragraph, they write:
But enough about us — let’s talk about you. Whether you own a business or manage email newsletters for clients, you need an email-marketing service that takes care of the complicated stuff so you can focus on your job.
By the way, they have a separate respect for the image. They chose the monkey as their corporate character. The site has replicas of the character and a lot of excellent (photo) graphic elements.
On the "about us" page of the English printing company MOO:
When we say "we love to print", we really mean it. In this section you "ll find out more about MOO and the work that goes on behind the scenes. From the paper to the packaging, the people and the press. Pull up a chair and make yourself at home.
Another example is the Kazakh company GOOD! , which offers services in the field of marketing and advertising, writes beautifully and concisely:
And this is how the text about the Rutorika company begins:
Every part of the story is functional, informative, and engaging. This is the rare case (I speak as a copywriter) when graphic performance beats text. By the way, it is noteworthy that after the Our Story tab comes Your Lifestyle.
It is beneficial to make this page attractive - it is visited not only by potential clients, but also by job seekers. A rare company is not looking for valuable personnel for the future. In addition, it is viewed by partners, contractors and competitors.
The "about us" page is also needed by online stores. Otherwise, you have to look at the copyright (year of creation) and look for reviews. But you can make the task easier by creating a good, selling page about the company and collecting a kind of FAQ (answers to frequently asked questions).
By the way, this is a great option for working with - even if there are any, you need to answer them and offer an alternative. A faceless business can be brought to life by showing who works in the office, who delivers goods, and so on. Think about why the company is popular (yes, even a copy of Ben and Jerry's).
Try to express the principles of work, business philosophy and immediately find like-minded people. The more extraordinary you do this, the more resonance you will cause (at the time to attract!). And the most important thing is to be able to briefly express the essence. What is needed is not a slogan (although it does not hurt either), but positioning. And you need to enter it in the description field (page meta tag), so that everyone is clear and light at heart :)
Finally, let's show how our "about us" page is designed:
