A legend named Rene Lacoste was born even when he had no idea that he would create a thriving empire of sports equipment.

It all began with the fact that in 1917 the Parisian industrialist John Lacoste sent his son, who was just 13 years old, to England to receive a prestigious education. It was in English college that the story of the Great Champion began, when one of his new friends invited Lacoste to tennis training. From that moment on, the boy simply "fell ill" with this sport and decided, by all means, to achieve success on the court.

Pale, thin, poor health Rene Lacoste - no one believed in him: neither his coach, nor even his own father, and when it became known about the first crushing defeat of his son at Wimbildon, everyone took it for granted: calmly, and even with some relief. No one imagined that after a while this puny Frenchman would have enough courage and pressure to go to Wimbildon again ... and win! Rene Lacoste did the impossible: having neither health nor talent, he became the Star of French sports. And this is not a story of human luck or good fortune, it is a story of unique will, unbreakable optimism and incredible efficiency.

WHY IS ALL THIS "CROCODILE"?

There are many versions of the appearance of this nickname, which later became the emblem of the sports empire.
Some believe that the reason for everything is the special stance of Rene Lacoste on the court - she was so belligerent and threatening that she reminded opponents of a crocodile before a dash.
Others say that the nickname "crocodile" stuck to Rene after an interesting Davis Cup bet. Rene argued with the captain of the French national team that he would smash his opponent to smithereens. At stake was a chic crocodile leather suitcase. American journalists learned this quivering detail, the story went public, and after that everyone began to call Rene Lacoste a "crocodile". Lacoste was not at all offended, but instead asked to sew on his uniform the image of a small toothy crocodile. The audience was delighted with this Lacoste trick!

And at the age of 25, in the prime of his life, at the peak of his career - the Champion of France and the whole world, they find out tuberculosis. Overnight, Rene Lacoste's life was broken: the disease progressed, his career came to an end, all plans and hopes collapsed ...

If that was the end of it, it would not be the story of the famous "crocodile". As once in childhood Rene overcame himself, and proved to others that he is the best - taking first place at Wimbildon, and this time - Rene “hooked” on life, like a small toothy crocodile on his form.

With the same tenacity and fanaticism, Rene began a new career - the career of a successful businessman. Rene opened a small business at a textile factory and began producing tennis shirts. The peculiarity of the products of the former champion was that it bore his name - the name of the national hero. And what used to be called a label and sewn into inner side clothing - has now become a champion brand, and has found its rightful place on the chest of the product.

"To cope with the hot weather in the United States, I decided to make clothes especially for myself ... and that's how Lacoste was born."

René's legendary breathable crocodile embroidered tennis shirt (Chemise Lacoste), designed for himself, was white and short-sleeved and lined with mesh for improved ventilation. The fabric also had a "slimming" effect, called "jersey petit piqué", and soon became the symbol of the brand. Thanks to Rene Lacoste, not only a new category of clothing has appeared in the world - the polo shirt, but also the first clothing with a logo placed on it. In 1933, shirts were sold to a wide range of customers.
René was not only a talented player, but also a truly ingenious inventor. Constantly thinking about how to make his game more effective, to improve the rackets, he began wrapping the handles with special tape. This idea was quickly picked up by other tennis players. Lacoste invented the tennis "cannon" - a machine for throwing tennis balls, which began serial production under the Dunlop brand. The “Lacoste machine” was used by whole generations of players, because it made it possible to train on the court without a partner. In 1961, he opened a new era in the development of tennis - he patented the use of metal instead of wood in the manufacture of tennis rackets. The famous Wilson company signed a licensing contract with Lacoste for the production of metal rackets, which were used by the winners of 46 Grand Slam tournaments in subsequent years (from 1966 to 1978). In 1964, Rene invented the first racket vibration damper.
Thirty years later, Lacoste became the owner of an impressive chain of stores and a number of large enterprises, both in France and in Italy and Spain. The crocodile emblem gradually spread to sports equipment, to
bottles with eau de toilette, for yachts, cars and much more. Over 2,000 brand stores around the world, in the windows of which this charming toothy reptile flaunts ...

The famous "emperor" died at the age of 93 - he won fatal disease, and achieved everything he wanted in his life ... He became the Champion and the most successful entrepreneur of his time. Everything I took on
Lacoste, every time it became number 1!

Leaving, Lacoste left a really good memory of himself: perhaps not a single person in the world has done so much for tennis ...

LACOSTE IN OUR DAYS

The modern concept of the Lacoste brand is based on a healthy lifestyle. And today Lacoste offers a wide range of products for men, women and children: sportswear, leisure wear, shoes, fragrances, leather goods, watches, home textiles, belts and glasses.
In 2001, French designer Christophe Lemaire was appointed creative director of the Lacoste Fashion House. Thanks to his talent and hard work, the brand has noticeably rejuvenated: it began to look brighter and more cheerful. Also, Lemer began to display his collections for New York Fashion Week and to attract eminent designers from outside.

With the arrival of Lemer, the legendary green crocodile acquired new look, becoming silvery gray. According to the designer, the shiny silver Lacoste logo is a modern take on the brand. The new style direction from Lehmer retains a sporty personality and at the same time brings elements of chic and carefree elegance to it. Lehmer's new ideas are presented in the Sport, SportsWear and Club collections.

In 2005, nearly fifty million Lacoste products were sold in over one hundred and ten countries. This success is also associated with the conclusion of contracts between Lacoste and several young tennis players,
including American star Andy Roddick and forward-looking French player Richard Gasquet. Lacoste has also begun to expand its presence in the golf world. Spaniard Jose Maria Olazabal and Scottish golfer Colin Montgomerie have been spotted wearing Lacoste shirts.

LACOSTE - 75 YEARS

In 2006, Lacoste began to issue licenses to various companies to manufacture products under its own brand. For example, Devanlay received the exclusive right to produce clothing, Pentland Brands to produce Lacoste footwear, Samsonite produces Lacoste bags and leather accessories,
and the optical collections began to be produced by the Charmant company.

In 2008, Lacoste celebrated its 75th anniversary. On this occasion, Lehmer launched an anniversary collection in the style of the 20s and 30s. The main part of the collection, in which shoes, clothes and accessories echo the clothes of the last century, is dedicated to the founding father of the brand, Rene Lacoste. The Lacoste logo is again a voluminous crocodile.
In honor of the anniversary of the popular brand, the Lacoste exhibition was opened, dedicated mainly to the history of the famous brand.

NEW COLLECTION OF LACOSTE SUNGLASSES

The collection of the spring-summer 2013 season, timed to coincide with the 80th anniversary of the brand, is called JUBILEE.

The main trends of the season are mirrored lenses and bright frame colors from the Lacoste palette (orchid, lilac, lemon, sangria, olive, ice white).
The 2013 Lacoste eyewear collection is a contemporary representation of sophistication and sophistication in the world of sportswear.
Perfect design, perfect color combinations, unsurpassed quality and comfort are the foundation of all Lacoste collections.
Lacoste fashion is real fashion, tested by time and people - people whose choice has become a beautiful and bright style lives for which their own image is above all ...

The youth eyewear collection for the 2013 season is called LACOSTE L! VE. This collection is designed to express individuality. The plastic frames have rich colors and multi-layered colors on the front and temple, creating lively contrasts.
Vintage style is at the heart of frame design, it reinforces and creates larger shapes. The single unifying element in the LACOSTE L! VE collection is the crocodile logo permanently located on the temple.

The Lacoste brand is not only world famous logo but above all, Lacoste is a symbol of undeniable quality and continuous progress.

Lacoste (Lacoste) - French, specializing in the production of men's, women's, children's clothing, shoes, sports equipment, perfumes. Founded in 1933 by renowned tennis player Jean René Lacoste. For 2015, the Lacoste brand belongs to the Swiss corporation Maus Frères, the creative director of the brand is Felipe Oliveira Baptista.

The brand is represented on all five continents in more than 100 countries around the world. The Lacoste collections are on display at.

Brand lines

Lacoste- the main line of clothing and accessories for men and women in and -styles.

Lacoste kids- a line of clothing and accessories for children.

Lacoste lab- a line of sports equipment including city bicycles, boomerangs, skis, football and rugby balls, motorcycle helmets, surfboards, golf clubs, as well as related clothing and accessories.

Lacoste L! Ve- youth line male and women's clothing, known for the fact that in each season the design of products is developed by contemporary street artists.

Lacoste Jewelry- a line of jewelry for women.

Lacoste watches- male and female line.

In 1933, Rene Lacoste, together with André Gillier, owner and president of a knitted fabric factory, founded the La Societe Chemise Lacoste brand. The name was subsequently shortened to Lacoste. For the first time in the history of fashion, the brand's emblem - a crocodile - was placed not on the wrong side, but on front side clothes.

History of the emblem

In 1923, Rene Lacoste walked with team captain Allan Dean Moore through the streets of Boston. In one of the windows of fashionable shops, a tennis player saw a crocodile leather bag and asked for it as a gift if he won the upcoming match. He was defeated, and an article was published in the Boston Evening Transcript with the text: "Young Lacoste never received the coveted bag, but he fought as well as a crocodile." Soon, Rene's friend Robert George drew a small crocodile with a raised tail, symbolizing the stranglehold shown by Rene Lacoste on the courts. The tennis player asked to embroider this image on his own.

Brand development

Since its inception, the goal of the Lacoste brand has been to create comfortable clothing for professional sports. In 1933, the first catalog of shirts "L.12.12." Was published, where L denoted the name of the brand, 1 - cotton piqué, from which it was made, 2 - short sleeves, 12 - model number of the shirt with short sleeves and a turn-down collar.

In 1951, the brand began producing colored ones. Until this moment, it was considered traditional for the court White color, which was called “tennis white”. In the same year, 34th US President Dwight Eisenhower was spotted playing golf in a Lacoste T-shirt.

In 1952, the export of the brand's products to the United States began, where they were sold under the slogan "Lacoste - the status symbol of a competent athlete."

In 1963, the management of Lacoste passed to the eldest son of Rene - Bernard Lacoste (Bernard Lacoste).

In the 1970s. Lacoste launched tennis and casual shoes, accessories and watches.

In the 1980s. the Lacoste brand has reached its peak in popularity. In stores, queues were lined up to buy a T-shirt, shirt or jumper of the brand. This was largely due to the interest in style.

In 1984, a perfume line was launched. The first fragrance was the men's Lacoste Pour Homme.

In 1996, the first branded Lacoste was opened in Moscow. On October 12 of the same year, at the age of 92, the founder of the brand, Rene Lacoste, passed away.

In 1999, Lacoste launched the first women's fragrance, Lacoste for Women.

“I am very proud to have revamped Lacoste's image and moved it to a younger and more fashionable audience. And I am deeply convinced that Lacoste has a unique position in the fashion world. "

Portuguese Felipe Oliveira Baptista has been appointed as the brand's new Creative Director.

In 2010, the Lacoste Jewelry line was launched. It consisted of five directions. The Women Club included pendants in both plastic and ship wood. The Plein Été series featured sporty bracelets and necklaces. The New Wave line of pendants and bracelets was inspired by nautical theme... The Color Block series included key rings and chains in vibrant colors. The Everyday Essentials collection contained numerous accessories such as pendants, medallions, earrings, etc., made of gold, silver, plastic, wood, of stainless steel, with titanium coating and hypoallergenic components.

“We realized that the time was ripe for us to revive the tradition of innovation that is integral to the Lacoste brand DNA.”

Christophe Pillet, Design Director, Lacoste SA

In 2012, for the London Summer Olympics, a limited edition Eau de Lacoste L.12.12 Blanc men's fragrance was launched. The bottle was packed in a box decorated with branded crocodiles, each of which had the colors of the flag of one of the participating countries.

In 2012, the Swiss corporation Maus Frères became the owner of 93.3% of the shares of Lacoste.

“We had an ambitious project and a strong desire to maintain family control over the company. We preferred to assess the situation from the point of view long term... We have a responsibility to ensure the stability of Lacoste's business and believe that the sale of Maus Freres, our long-term partner, is the best option. ”

Sophie Lacoste, granddaughter of Rene Lacoste

In 2015, Felipe Oliveira Baptista presented the Lacoste Fall-Winter 2015/2016 collection at New York Fashion Week. This work was dedicated to the founder René Lacoste. The collection includes items of relaxed styles in sport-casual style. For girls, Felipe offered sports sets in combination with a straight-cut coat, knitted skirts complemented by cotton shirts or pullovers, pleated skirts with long sleeves. Male models showed trench coats, sport outfits, polo shirts, classic jackets and trousers, sweatshirts with a 3-D print on the catwalk.

In the spring of 2015, Lacoste launched a capsule collection of jumpers, T-shirts, sweatshirts and polos featuring the iconic tennis players of the 1970s.

80th anniversary of Lacoste

To celebrate the anniversary, the brand launched a limited edition of 12 Custom Polo Kits. Every month Lacoste releases one new model of T-shirts with the contours of the future pattern throughout the year. Each polo comes with a paintbrush and paint can, aerosols and foil. Thus, fans of the brand were able to create their own T-shirt design. The set price was 400 euros.

In 2013, in honor of the 80th anniversary, 9 French brands created one piece for Lacoste, beating the brand's symbol - the image of a crocodile. Hermès has created an exclusive tennis bag in green crocodile leather. The accessory has been complemented with a special racket pocket. Boucheron has presented two exclusive crocodile brooches.

Fauchon confectioners congratulated Lacoste with their own symbol - the eclair. The sweets were coated with a glaze that mimics the piqué texture of the brand's polo shirts. S.T. Dupont created a box containing a lighter, candles, Notebook and two handles. All items from S.T. Dupont were made in white and green colors.

Christofle has released a golf club made entirely of silver. Veuve Clicquot Ponsardin presented the brand with a famous bottle of champagne, which was placed in a special golf cart.

Lacoste was also congratulated by the French brands Goyard, Boucheron and Bernardaud.

Collaborations

• Leslie Mann

In 2009, Lacoste, in collaboration with actress Leslie Mann, released a limited edition Lacoste Pink Croc Collection for women and men, consisting of color pink... It included polo shirts, beach bags, shoes, towels, sports watches, belts and sunglasses. The proceeds from the sale of the collection were transferred to charitable foundations to fight cancer.

• Fred segal

In 2009, Lacoste partnered with American brand Fred Segal to create a men's capsule collection of polo shirts, cashmere sweaters, and vests. They were made in red, gray, black, white and their combinations.

• Campans

In 2009, the Campanas + Lacoste Limited Edition collaboration took place. The design duo Fernando and Humberto Campana have developed a collection of polo shirts for men and women. About 100 images of the Lacoste symbol were printed for each of them.

In 2012, Lacoste announced a second collaboration with Campanas for the Holiday Collector's project. In the women's collection, the crocodile logo badges were arranged in a spiral, forming a figure eight. In the male version, the emblems formed a circle.

• Li Xiafoeng

In 2010, Lacoste hired Chinese artist Li Xiaofeng for its Holiday Collector’s project. He by hand made polo shirts from porcelain. It took 3 months to work, 317 shards were used for one man's product, 206 for a woman's. The garment was presented in blue and white in two versions: the first showed an orchid, bamboo, plum, a phoenix and a crocodile - corporate logo of the Lacoste brand, on the 2nd - images of a child and a lotus. The limited edition was released in a series of 2,000 pieces.

• 10 Corso Como

In 2010, the 10 Corso Como X Lacoste collaboration took place. The women's collection includes polo shirts, shorts, and bags in black and white. The image was chosen as a green crocodile holding a bouquet of yellow flowers in its teeth.

• Atmos

In 2010, another collaboration between Lacoste and Atmos took place. As a result of the collaboration, they created a women's sneaker with a thick sole with a lace running along the back and ending at the instep. The model was presented in yellow, blue and pink versions.

• Catherine Malandrino

In 2011, Catherine Malandrino created the women's capsule collection for Lacoste. She said it was "romantic and inspired by the brand's sporting heritage."

• Mika Lidberg

In 2012, illustrator Micah Lidberg designed men's and women's clothing, footwear and accessories for Lacoste L! VE. The collection featured polo shirts, shirts, raincoats, tote bags and sneakers with bright animal prints.

“Lacoste is a brand that I have loved for a long time. My personal style is predominantly focused on the classics and simple details combined with elements of something fantastic and energetic. I wanted my collection to reflect the energy and optimism that comes from everything that happens around me. I used a lot of bright colors and dynamics, the prints are full of absurd creatures and implausible stories. Here are some of the things that I loved as a child: dinosaurs, flying saucers, jungle, unicorns; and a lot of what I like now. "

Mika Lidberg

• Le berlinois

In 2013, Lacoste L! VE teamed up with Le Berlinois to present a limited edition collection of fifty black polo shirts for men. The brand used a black crocodile as its logo, not a green one. Lacoste L! VE and Le Berlinois already collaborated in 2011.

• Osamu Tezuka

In 2013, the collaboration Lacoste L! VE x Osamu Tezuka took place. The collection featured men's polo shirts and sneakers with a comic-style print. Polos have been created in white, green, orange, red, blue and gray.

• Foot locker

For several years, Lacoste has collaborated on footwear collections with Foot Locker. Since 2010, exclusive men's Platinum sneakers with a platinum crocodile emblem have been produced in a limited edition.

• Peter Saville

In 2013, British designer and illustrator Peter Saville created a limited edition polo shirt for Lacoste. Taking the classic white color as a basis, Peter decided to experiment with the famous brand logo. He created 80 different wavy, crossed out, etc. interpretations of the symbol.

“From Lacoste I had only one mindset: do what you want, just don’t touch the logo. And I thought: why not? After all, it can be very interesting. And I decided to pass the logo itself through several filters, some turned out to be aggressive, some geometric, and some funny and cute. The first reaction was, "What did he do?" But, soon, everyone smiled and liked it. The entire collection is unique - there are 80 logos and 80 polos for them. This is an experiment for such a company - something they have never done before. The main thing for me was the freedom of my choice. If you can't do exactly what you like, then why do it at all. "

Peter Saville

• J.Crew

In 2015, Lacoste merged with the American brand J.Crew. As a result of the collaboration, a collection of men's, women's and children's polo shirts with the image of a blue crocodile was created. In this version, the Lacoste logo existed in 1983. The Lacoste x J. Crew collection was created in 4 colors: orange, white, dark blue and burgundy.

Official site: www.lacoste.com

Andrey Baturin, February 12, 2014

Nowadays, everyone understands the meaning of the logo in the normal functioning and development of the company. It is an identification mark, a kind of brand marking. Therefore, well-known companies do not spare money for the development of a logo. Knowing that in the future, all the money spent will more than pay off. The well-known Apple logo can be cited as an example. Before the release of each new model of an apple smartphone, customers take a queue in front of the company's store for several weeks in order to be the first to buy a gadget, on the back of which the recognizable bitten apple flaunts on the back. And it's not the most best performance smartphone, but only in the brand!

When creating a logo, designers use various graphic images, geometric shapes or their combination, etc. It is very popular to use animal images as an identification mark. And this is not surprising, because a person, after all, is a part of nature, no matter how he moves away from it over the past decades.

Animals have always played a big role in human life: they were personifications of the Gods, they were a source of food and clothing, they faithfully served people ... It is precisely because the images of animals have symbolic meaning understandable to everyone on a subconscious level, many companies use them as their logos.

Let's take a look at some examples of logos of famous brands that have chosen an image of an animal as their brand name. And, I must admit, they did not lose!

Puma

Of course, when it comes to animal logos, the image of a jumping cougar immediately comes to mind. The Puma logo is probably the most popular brand, symbolized by the representative of the fauna. Initially the company was called Ruda, from the initials of its founder - Rudolf Dassler. However, over time, another name was chosen for the company, a more harmonious one - Puma. The emblem was chosen in accordance with the name. The company logo (jumping puma) is associated with agility and speed. Which is not surprising, given that the company is engaged in the production of sporting goods.

Lacoste

Another famous beast is the crocodile depicted on Lacoste products.

The firm was named after its founder, Rene Lacoste, who was a professional tennis player and was nicknamed "crocodile". It is because of this that the image of this predatory animal was chosen as the logo of the company.

Jaguar

Another vibrant brand that uses a wild cat as a symbol is the Jaguar car company. It is one of the most striking logos of any car company.

Jaguar jumping symbolizes speed, strength, beauty and aggression. These are the qualities that cars of this brand have.

Twitter

The logo of the well-known microblogging service Twitter looks like a chirping bird. Did you know that this bird has a name? Her name is Larry. This blue bird is named after the famous basketball player Larry Bird. His admirer was one of the founders social network Biz Stone. Delighted with Byrd's successes, Stone insisted that this bird be the logo for Twitter.

Peugeot

Another well-known car manufacturer uses an animal as its symbol - Peugeot. The logo of the French company depicts a lion with an open mouth. The king of beasts symbolizes royalty, strength, power and reliability. Peugeot cars are endowed with all these qualities.

Red bull

The logo of the Red Bull company, which produces well-known non-alcoholic energy drinks, is represented by two red bulls against a yellow sun. This emblem evokes associations with strength, aggression and resilience. Just what a power engineer needs!

Ferrari

The Italian car company Ferrari uses a prancing horse as its logo. The history of this logo is very interesting. This emblem was invented by the French pilot Francesco Baracca. She flaunted on his plane during the First World War. Francesco was a very skilled pilot and won many aerial battles. However, it was still shot down by enemies.

Ferrari founder Enzo Ferrari, formerly a famous racer, received this emblem from the mother of the Italian pilot, who was delighted with Enzo's track record. Ferrari promised the woman that he would use this symbol as an emblem for his racing car. Which he did.

In the future, Enzo Ferrari founded his own car production company, the logo of which was exactly the prancing horse that was previously shown on the plane of Francesco Baracca. And she brought good luck to Ferrari!

Bacardi

The emblem of the beloved Bacardi rum is bat... According to legend, the wife of the founder of the company Facundo Bacardi insisted on such a logo. The fact is that in Cuba, the bat was considered a symbol of health, well-being and good luck. In addition, there were a lot of them at her husband's distillery. Now Bacardi rum is popular all over the world. Maybe it was the bat that brought the company luck?

Firefox

The Firefox logo is controversial over who is depicted on it. The fact is that firefox is not a fiery fox at all, although this is the first translation of this phrase that comes to mind. And an animal from the panda family, which has a fiery color. It is called hunho in China and firefox in America. The name of this animal formed the basis for the name of Mozilla Firefox. However, the logo depicts a fox, not a fiery panda. The fact is that the designer who created it thought that it would be impossible to depict the recognizable image of a small panda in such a small image.

WWF

The WWF logo depicts a giant panda, a rare animal listed in the Red Book. This good-natured animal symbolizes care, responsibility and trust. The panda perfectly reflects the mission of WWF.

P.S .:

Would you like to add your logo to one of our collections?
If so, write:

SERIES OF ARTICLES ON FAMOUS BRAND LOGOS

Animal logos

part 2

Andrey Baturin, January 12, 2016

Animal images are very often used by designers when creating brand logos. This is not surprising, because representatives of the fauna are understandable and close to each person, and therefore they are well perceived and remembered at a subconscious level.

Take the Lacoste brand, for example. Many are ready to "shell out" a decent amount of money for a modest polo shirt from this company. Although it differs from others, cheaper, only a crocodile sewn on the pocket.

We have already talked about the logos of famous institutions, which depict various animals that have become the symbol of the brand. In this article, we will continue this topic.

Ford mustang

Animals are very common in auto logos. A prime example this serves as a Ford Mustang. The Mustang is a feral domestic horse. But the creators of this car were not thinking about her. Giving the name to their brainchild, they meant a completely different mustang - the famous WWII fighter P-51 Mustang.

But, nevertheless, the symbol of this iconic car was not an airplane (which would be a little strange), but a galloping wild horse. And, interestingly, many were outraged by the fact that she runs opposite to the direction of movement of the horses at the races. But the creators of the car explained this by the fact that the wild mustang always jumps wherever he wants.

Linux

The Linux trademark is a penguin named Tux. Initially, the Linux developers wanted to choose for their brainchild, as a logo, an image of some strong, noble beast, fish or bird. For example, an eagle or a shark. But Linus Torsvalds, the "father" of the operating system, expressed a desire to make it the emblem of a penguin, because he was very fond of these birds. And so it was done - the penguin logo is the official trademark of Linux. And his name is Tux.

Play boy

The symbol of the famous Play Boy magazine is a rabbit in a bow tie. It was created by designer Arthur Paul in 1953. According to him, the image of a rabbit was supposed to personify both playfulness and audacity, and his butterfly was supposed to add sophistication and sophistication to the brand name. Now the Playboy rabbit has long gone beyond the magazine. This symbol has become truly iconic.

Arthur Paul once mentioned that if in 1953 he knew how popular the logo he created would become, he would have spent much more time creating it. Then he drew it in just half an hour!

Winston

The logo of Winston cigarettes flaunts an eagle soaring in the sky. This proud bird is considered a symbol of America. She personifies strength and dignity. The cigarette creators named them after the American town of Winston-Salem. And the eagle, as a trademark of products, carries the idea of ​​patriotism and emphasizes high quality products.

Saab

The symbol of the Swedish Saab cars long time there was a griffin - a mythical animal with the body of a lion and the head of an eagle. The company borrowed this logo from its partner Scania, which produced trucks... And she, in turn, took it from the coat of arms of the city of Scania. So, since 1985, the griffin has become the trademark of Saabs and Scania trucks. Unfortunately, since 2013, the griffin has disappeared from the hoods of the Saabs. Now they simply adorn the inscription SAAB. The reason for this was the bankruptcy of the company and, as a result, the sale to the new owner.

Saab logo

Trussardi

On the Italian logo brand Trussardi, which is engaged in the production of luxury clothing and accessories, flaunts the English greyhound greyhound. This symbol was personally invented by Nicolo Trussardi - the person thanks to whom the company became the way we can see it now. Greyhound symbolizes elegance, grace, flair and constant movement forward.

Lufthansa

The logo of the German airline Lufthansa is an excellent example of the fact that not only such a powerful and respected animal as a lion, a cougar or an eagle bird can become a well-known symbol.

Lufthansa's trademark is the flying crane. Moreover, what is interesting, when creating this logo in 1919, the designer Otto Firle did not at all personify the bird depicted on it with any specific prototype. But in 1928 the logo was named "flying crane".

There is no information why the bird was named a crane. It has been speculated that the reason is that the crane is the largest flying bird. This is how Lufthansa wanted to emphasize its importance and power. In addition, the crane has long been surrounded by a kind of mythical aura: it is considered a symbol of good luck, long life and is considered the messenger of Paradise.

Nestle

For the logo of the Nestle company, its founder, Henry Nestlé, of German descent, took his family coat of arms. It depicts a nest in which a mother bird feeds three chicks. Translated from German, Nestle means "little nest". The Nestlé logo symbolizes the family, its values ​​and maternal care for children.

True, a century later, the Nestle brand name changed a little - now, instead of three chicks, two of them are drawn on it. This change was made so that anyone can associate the bird family with their own. And today, three children in a family is more the exception than the rule. Most European and American families now have no more than two children.

Metro goldwyn mayer

The logo of the world famous film company Metro Goldwyn Mayer features a roaring lion. MGM was formed in 1924 as a result of the merger of three film studios, and at the same time it was decided for it to take a ready-made logo of one of the film companies. It seems to many that the Metro Goldwyn Mayer logo has not changed at all over the years. However, in reality, this is not the case. Over the years, 7 different lions have already changed on the MGM screensaver!

The last lion, Leo, has held the position of the film company's mascot since 1957 and is not going to leave his position yet.

Alfa romeo

Another representative of the fauna - the snake, is depicted on the logo of the Italian automobile company Alfa Romeo, created in Milan. This emblem is very original in itself and has interesting story creation.

In 1910, the artist Romano Cattaneo stood at a tram stop and saw the flag of the city of Milan, which depicts a red cross. And then I saw on the facade of the noble house of Visconti their old coat of arms (which was once the coat of arms of Milan) - a snake swallowing a person. This bloodthirsty picture symbolized the readiness to destroy enemies.

So Romano Cattaneo decided to combine the two famous coats of arms of Milan into a single symbol. Italian manufacturer cars - Alfa Romeo. Since 1910, the Alfa Romeo logo has been slightly modified and improved, but its basic idea has remained unchanged.