How to organize a trading point. How to open a point in the market? Detailed guide to the tips of the experienced

Information is relevant for those who are planning the opening of the store in Russia, Belarus, Ukraine, Kazakhstan and other CIS countries and the world. All features of the launch of the enterprise are universal for different directions. In the article we respond to the following questions:

How to create a store from scratch, and how much does it cost?
What type of point is better to choose?
How to start how to make documents and equip the trading area?
How to attract buyers and receive stable profits?

Winning option - Select the type of product related to your professional skills or hobbies.

For example, a person who disassembled in the technique will be able to establish its sale, correctly appreciate the needs of buyers and know how to prevent this product. Cosmetics or clothing stores are traditionally engaged in women passionate about beauty and style. To form an assortment and establish work easier with those things in which you understand.

If you approach the selection of the direction purely for commerce considerations, you should open the enterprise of any type requested in a specific place. If in a residential area there is no place to buy pasta after nine in the evening, the best solution is your own 24-hour food store.

Store opening nuances, or factors that should be taken into account when choosing a market niche:

1. Seasonality of business. Many types of goods are sold better at a certain season (winter clothes, some sporting goods, etc.). Decide with the seasonality of your enterprise and think in advance how to obtain money in the "non-season".

2. Competition. Defined with the type of product, it is important to choose a point of placement without direct competitors nearby. Or offer to the buyer what the competitor has no. For example, adjacent to expensive boutiques in the shopping center, it is worth offering a good range of youth clothing and accessories at a low price. Grocery shop near the supermarket does not survive with the usual assortment. It is better to specialize in the sale of confectionery, meat, household goods, etc., that is, to narrow her niche.

3. Very carefully come to ideaswho have no analogues. On the one hand, such a thing in the absence of competitors will receive maximum profits. On the other hand, the lack of competition can mean the unclaiming of such products.

Step 2: Store Name

Start preparation for opening is necessary from the name. This is a trifle about which you should take care in advance. Composing a business plan and planning costs, be sure to consider the sign. And its value directly depends on the name.

The main requirement - adequacy and attractiveness of the name. It must explain passersby what is sold inside. If you want to take the original name, then add specialization to it (grocery, construction, clothing, etc.)

Step 3: Business Plan

If you are not sure whether it is worth spending on this time, throw away all doubts. This is a step-by-step guide, how to open a store, plus an extra opportunity to look at the business from the side: assess the risks and advantages. Mandatory paragraphs plan:

Summary (where the company is located, which does it);
Market analysis and competitors;
Organizational moments (registration of the enterprise, receiving the necessary permits and licenses);
(as you will stimulate sales, what to use advertising to attract and hold buyers);
Assortment and pricing (which categories of goods will be presented, their cost, brands);
Production plan (living room, communication, division into zones);
Technical base (equipment, manufacturers who benefit from being purchased);
Organizational plan (staff and work schedule, salary level);
Possible risksAnd how to deal with them. This item involves a description of the "pessimistic" business development option. Prepared strategy will help to cope with possible difficulties;
Financial plan (how much money will need to open the case, calculate potential profits, payback calculation).

Step. 4: Search for premises

- Easy rarity, so in planning focus on the leased area. Common accommodation options: the first floor of a residential building or an office building, space in a shopping center, a separate building. The last option is the most expensive and not always appropriate.

The best place is on the "red line", that is, overlooking the road with great traffic. What is in a residential area that in the city center is the perfect way to receive "random" buyers who just walked past. Below are the main conditions when choosing a place, or where it is best to open a store.

Availability. No confused alleys on the way to establishment, it should be just found and easy to see from afar. Huge advantages - the presence of parking lots, advertising pointers.

Positioning (Orientation of placement on the clientele). Different places are suitable for each type of goods. Small grocery points are popular in sleeping areas, souvenirs - in entertainment centers, luxury items better sell in the city center, stationery - close to schools, universities, business centers.

Properly selected area. Space must be used rational not to overpay for extra square meters. But some enterprises require a lot of space. For example, a small boutique of gifts and souvenirs is enough 20 square meters. M, the clothing store with fittings will need a minimum of 40 square meters. m. The area of \u200b\u200bthe trading space ranges within 20-100 square meters. M depending on the type selected.

Adequate rentcorresponding to the level of prices. For example, expensive space in the shopping complex is unprofitable for the commission. On average, the rental price is $ 8-11 per 1 sq. M. m in sleeping areas and remote places, 15-20 $ per 1 sq. M. M - in the center.

An important nuance - It is worth paying for rent for half a year - a year forward (it will go to capital investments) to ensure the work of the company in the first months, while trade will begin to bring big income. Otherwise, with a convulsive monthly search for money for rent, there is a risk of ruin.

Step 5: Arrangement and repair of the room

Rent a square, and start arranging the site before getting most of the permits. Most instances in the package of documents require the existence of a lease agreement, as well as check the availability of the premises to work.

Requirements

Mandatory conditions for all trading rooms:

Availability of evacuation plan, fire alarm, fire extinguishers;
Presence of heating, electricity, air conditioning systems, water supply (necessarily not for all types of sales, important for food);
When repaired in the process of finishing, painting, cladding, use moisture-resistant and easily washable materials. Floors should be smooth, without cracks and chosel;
Compliance with consumer rights. These include control scales for product points, the availability of a book of complaints and a corner of the consumer (implementation rules, contact details of the company, etc.);
The space layout should be simple for the buyer who does not make it difficult to move in the hall.

Permission to accommodate and when to receive it

This certificate should be obtained before the start of repair. This is a kind of expert assessment of Rospotrebnadzor about whether it is possible to start selling in the selected place. If the site is not suitable for many parameters, then the money for repairs will be wasted. Obtaining an expert assessment takes 2-3 weeks. When contacting a special law firm, the cost of execution will be $ 150-160.

On average, cosmetic repair and decoration Premises with an area of \u200b\u200b50-70 square meters. m cost in the amount of 1,500-2000 dollars.

Step 6: Business Registration

What documents do you need to open the store? First, officially register your business. The simplest, it is faster, cheaper and less wroks with accounting. But to sell alcoholic beverages, for example, can only Ltd. with the authorized capital of at least a million rubles.

How to open an IP?

A certificate of registration of a legal entity must be obtained in the local tax office at the address of the registration. Decide on the tax system costs in advance (OST, UPN, UTI).

Documents required in tax:

Your passport (For foreign citizens - passport) and INN. If you do not have an individual number of the taxpayer, it will be issued with testimony, it will take 4-5 days more;
Statement in the form of P21001 (for Russia). One of the important statements of the application is the choice of OKVED codes. For each type of store, they may differ, but the general subsection for everyone: 47 - "Retail trade, except for trade in motor vehicles and motorcycles." It is recommended to choose as many suitable codes as possible to subsequently not to be enjoyed with the "Dorregistration". Unnecessary codes do not affect activities;
Receiptconfirming the payment of state duty ($ 12);
Application for the transition to a simplified taxation systemIf she is suitable for you. Otherwise, the default is the ONN.

The tax is given a receipt for receiving documents. Five days later, the application will be considered, with a positive response, the entrepreneur receives a certificate of registration in the tax service and an extract from EGRIP (a single state register of individual entrepreneurs).

Together with them issues a notice of assigning statistical codes from Rosstat, a certificate of registration of an entrepreneur in the Pension Fund at the place of residence, registration certificate in TFOMS. In this case, it will have to make this reference separately.

After that, you need to open a payroll account in the bank and make printing (up to $ 15). The presence of printing for the IP is not necessary, usually enough signatures and marks "B / P" ("without printing").

Step 7: Selection of suppliers

Basic selection criteria:

Experience and reliability, reviews of other purchases;
Range. The most convenient supplier - which can be purchased to a maximum of different products. Pay attention to the recognizable goods of famous brands, they are sold better;
Convenience of calculations. Various bonuses, discounts, delay. A newcomer is difficult to find a supplier who agrees to provide products with deferred payment. However, it is worth trying to agree on the "50/50" scheme, part of the goods you pay immediately, part - after the sale.

Find suppliers follows on the Internet, newspapers and magazines, on industry exhibitions.

Step 8: Trading Equipment

General equipment items for all types of store:

Shelves, counters, showcases - about $ 700. Good manufacturers - Mago, Neka, Rus, Art Factory;
Simple reception for shopping - $ 150-300. Showcase Plus, "Commercial Equipment";
Cash register - $ 150-250. Orion, Mercury, Elves-MK.

Total minimum investments in the equipment will be $ 1,200.

An important point is to connect the possibility of non-cash calculation (acquiring)This will increase the number of customers and reduce the risk of collision with fraudsters. It is necessary to contact the selected bank, where the conditions for cooperation will be formed for you (the main, the amount of commission bank) and the POS terminal will be installed. On average, the Commission is 1.9-4% of the operation.

The less the turnover of the company, the greater commission requires the Bank. For cooperation, a certain deposit amount is required on a settlement account.

Step 9: recruitment for the store

For a small food or flower shop, there are enough two vendors (work schedule - "Week a week later") and cleaners. In a construction or clothing store, it is worth hired by the Administrator of the Chassis (consultant), a cashier, a cleaner. Accounting is recommended for outsourcing to save money.

The most important person is the seller. In addition to the standard qualities of a good employee and sales skills, an employee must be in his place. Simply put, match the store. For example, underwear sells beautiful women, and building materials are men and women aged, inspire confidence in their experience.

The perfect way to stimulate the seller is the percentage of revenue. But if you put an employee completely percentage in a new place, you can lose it and provoke a large frame of frames. It is best to form a minimum salary (for example, $ 200-250) plus a percentage of monthly revenue. Cashier, the cleaner receive a fixed salary.

Step 10: Forming an assortment

This includes displaying goods and an internal design of the store. Do not be lazy to study the basics of merchandising or hire a specialist making an initial calculation. Among the general rules are allocated:

Product must be placed convenient for the visitor.In easily accessible places. Those products that need to sell first are placed in the most prominent place;
Use price tags for sales stimulation. Select promotions and discounts with large letters and bright colors. For expensive products, place the price to place it so that it has to search and turn the thing in the hands, appreciating all its advantages;
Things for convenience Divide in the category and mark them with signs or stands;
Interior decoration and atmosphere Must be configured to buy certain things. Proper lighting, background music, pleasant smells - all this affects visitors.

Step 11: Security

Provide the safety of your company. Minimum security set - alarm, "alarm button", video surveillance camera. Purchase and installation costs - from $ 200, service cost - from $ 50 per month.

Step 12: Store Opening and Advertising

Turn the start of work in a promotion with music, contests, distribution of gifts and advertising booklets, discounts, etc. Then buyers will want to return to you.

Periodically arrange sales and promotions for customers. Well work discount cards for regular customers. For building materials, clothes, toys will suit the proliferation of printed advertising on mailboxes. Form a unique offer and color the flyers. Printing 5 thousand copies will cost approximately $ 100.

Step 13: Risk Assessment

Before starting the case, all risks and advantages should be evaluated. What do you need to know?

pros

The established point of sale is a source of stable income. The company in a good place and with a wide range will always be buyers.
Trade enterprise in need of easy to sell as a finished business.
Pretty simple calculation system.

Minuses

Large investments in business and high level of competition.
The remains of non-soldered products that have to write off or implement with the markup.
Seasonality of some types of trading.
The risk of losing up to 80% of investments with an unsuccessful turn of events.

Consider features and. Based on previous items, the minimum volume of business registration, repair and equipment, rent and advertising is approximately 8 thousand dollars.

Clothing store

Area - from 50 square meters. m.

Costs for:

Mannequins and busts, toys (about 10-15 pcs.) - Approximately $ 500;
Mirror in full growth in the trading room - from $ 50;
2 fitting booths with curtains + 2 mirrors - 200-250 $;
Hung and racks for clothing -300-400 $;
Product Protection System - $ 1400;
Barcode scanner - 100-150 $;
Printer for printing labels with barcode - $ 400-600;
Purchase of things for half a year ago - 10-15 thousand dollars.

Total investment in business will be 20-25 thousand dollars. The markup is from 50-400%.

Important nuances: A large range (at least 1000 units), the presence of popular sizes, the implementation of related goods and accessories (handbags, purses, hangers, jewelry, belts, etc.). Conduct regularly sales and promotions ("third thing as a gift", "discount on the second purchase", etc.)

Shop underwear

15-25 square meters enough. M. The list of equipment is different from the previous type of outlet only by the type of mannequins. We will need special hangers - Busts, "Holders", "Feet" for tights and socks, etc. It works well a demonstration of goods on mannequins and half-liters. At least $ 13,000 must be inserted into the opening.

Good and popular underwear brands: Incanto, Lormar, Milavitsa, Agent Provocateur, Victoria's Secret, Calzedonia, Passionata, Rosme. The best demand is observed on the products of the average price category. It is necessary to form an assortment for women, men and children to Visitors made purchases for the whole family.

Grocery store

The required area is from 30 square meters. m. Additional equipment and costs:

2 refrigerators – 1100 $;
Stellagi for vegetable collaps (vegetable box) - $ 150;
Racks for products - 600 dollars.
Printer For printing barcodes and labels- 400-600 $.

TOTAL together with the purchase of goods, capital costs will be 13-15 thousand dollars.

Grocery shop requires a storage warehouse for products. Also, these firms are subject to special requirements.

To obtain permission to work from Rospotrebnadzor, it is necessary to perform the conditions of SanPine 2.3.5. 021-94 - "Sanitary Rules for Food Trade Enterprises." Here are regularly spelled out, GOST, etc.

Products must have price tags, weight indication, a good shelf life. Products with defects are implemented separately, with mandatory informing about the lack of. Necessarily the availability of weights.

Employees of the company must have Sanitary books, work in uniforms with a headdress, have a bageik with an indication of the name and position.

Children's clothing store

Sale of clothing for children will require the same costs for the opening as the usual salon of clothing. Mannequins need to purchase children's. The amount required for the start of the business is in the area of \u200b\u200b17,000-20,000 $. It is important to determine the price category (the best option is the average), and the products are sorted by age.

Commission shop

Area 50-60 square meters.

Features:

No need to look for suppliers, people themselves pass their things;
The commission of the company for the sale of used products - 20-50%;
There are no problems with unreasonable residues. Non-realized things owner takes back;
Commission of clothing is best placed in a dense-seated greater area;
Unlike the salon of clothing, there are no many expensive mannequins, there are enough of several tors, busts, hangers.

To independently open a commission store, you will need to spend about 9,000-10,000 $.

Auto parts store

The required size of the room is from 60 square meters. m. Of the equipment you will need counters, racks, cash registers. The size of investments is from $ 12,000, given the purchase of spare parts.

Business secrets:

Better specialize on one or two brands, but provide spare parts for the entire model range;
Sell \u200b\u200baccessories (rugs, aromatic keyfobs, etc.);
Sellers must be perfect in the car device;
For each commodity group, select multiple suppliersnot to make customers wait. Cooperating with official dealers, you will improve the company's confidence and can officially use the brand logo in your advertising;
Invite the delivery of shopping at home.

Flower shop

Area from 20 square meters. m. In the trading hall, need racks, a table for packaging and compiling compositions, racks and vases for flowers, ideally - a refrigeration chamber to maintain the desired temperature. In addition to colors, packaging paper, baskets, gift ribbons, bows, transparent cellophane, grid, felt, tape are purchased as consumables. From small tools will need scissors, nippers, adhesive gun, floristic knives.

Investments in the equipment and the first purchase of cutting - from $ 12,000. To begin with, it is worth working with local wholesalers, with good promotion it is recommended to buy flowers from metropolitan and foreign suppliers.

Nuances:

Organize the magnificent sale of colors and ready-made bouquets and compositions;
Flowers should always be fresh, so you need to learn how to correctly evaluate the volume of purchases;
Divens the range of gift cards and soft toys;
Having created the thematic site, the entrepreneur can make the design of festive celebrations to order.

Plotted beer shop

The required space is from 70 square meters. m.

Optional equipment:

Racks with cranes and beer barrels;
Coolers and defoamers;
Counters for snacks.

The full set will cost about $ 2000. Another two thousand will be needed for the purchase of 10-15 types of beer of 100 liters. A total of $ 13,000 will go to the opening.

Secrets of the organization of sales: We need a range of 10-15 varieties of beverage and availability of snacks in packages and for weight (crackers, chips, fish, etc.)

Hardware store

Area - from 60-70 square meters. In addition to standard equipment and counters with racks, demonstration stands are needed. Required storage room, packaging and purchase services. Capital investments in the enterprise will be 16-20 thousand dollars.

The most demanded goods: Finishing materials, tools, paints and varnishes, plumbing. It is best to place a trading point in the city center, close to large roads and intersections, markets, shopping centers. Nature for products - 25-40%.

Franchise shop

It's easier than to open a business yourself from scratch. Obvious advantages: Work with a promoted brand, assistance in the design and advertising of the firm. In fact, this is the acquisition of a finished company.

Minuses: Pretty high cost of the franchise, monthly deductions from sales, purchase of products in strictly defined suppliers. The initial fee is 5-10% of the total investment in the case, monthly royalty - 6-10% of revenue.

The price of the franchise of the famous brand is rather big, but there are firms, ready to help in opening a business under their name for the minimum fee. This is done with the aim of deep integration into the market, the promotion of certain manufacturers who buy franchisees.

Any business And get good profits. average cost A small business - in the area of \u200b\u200b6-7 thousand dollars.

To open the store yourself, there are good investments and legal failures or help of specialists. In the calculations, always lay the amount for unforeseen expenses, never work "right" so as not to break. The commercial enterprise pays off for a year or two and begins to bring good income.

On the Internet there are a large number of requests for, in the market, but it is difficult to find specific answers, so in this article we will try to give an exhaustive answer to this question. So, before opening your point in the market, it is necessary to determine with the question than you will trade.

It can be a food group of goods or non-food. If you put for the purpose of earning on the back, we recommend starting to trade agricultural products (cucumbers, tomatoes, onions, garlic, etc.). And if you plan to earn money, then start selling clothing.

To open the point in the market, state registration is needed, there is nothing difficult, you need to be shaped as an individual entrepreneur and choose the simplified form of taxation.

It also takes care of the choice of the supplier, now the good supplier is not easy to find, but it is quite possible.

Outcome:

Not all products are the same accommodation, on some goods - it is 20-30%, and on others - from 100%. On small items like knobs, key chains can be put 200 - 300% markup.

And on fruits and vegetables - from 5 to 15%. How much can you earn a day on your trading point in the market? It depends on many factors: seasonality, permeability, even the weather.

For example! On vegetable markets, turnover can be 1000 - 2000 UAH / day. And on things (depends on the season) 3000 - 7000 UAH / day.

And a couple of tips on market trade. The administrator on the market is the main person! Therefore, try to make friends with him.

Open more points. The more your points on the market, the more profit. Gradually, open all new points.

Agree about renting a warehouse - if a lot of goods, and at the beginning you can keep it at home or in the garage.

Of course, such income amounts are available under very good conditions, but 200 - 500 UAH from one outer quite real

Do not believe anyone! The loan took that it means to return! And if your goods have spoiled or removed! what's next?

Everything is in detail and it is clear, but for this you need an initial capital and not bad !!!

Need capital - Take a bank loan. If you are not sure and afraid, then in business you are not a place.

Sergey, you ****. Loans for peasants.

Even if so, what is bad? Who do not want to live well-in prosperity? I think if you borrow a certain amount for my business, you can welcome, but at the beginning I will have easy

Indeed ... Sit with a penny in your pocket and dream about business is stupid !! Many from loans and started

Damn, and if you wear a business because of the already taken consumer loans?

dmitry, then make a commission store. For things that you bring to pay initially do not need. Payable goods only when selling. Evaluate things as low as possible and put your markup. Or take things to implement.

commission shop of children's clothing will bring more profits

and without kkm in the market really trade?

Do you need a loan of any kind? Do you need a loan to start your business? Do you need a loan for any purpose? But your help, since we offer loans for individuals and firms at low and affordable interest rates. Interested credit candidates please contact us in [Email Protected]rG to get their credit today.

In the dashing 90th, open the point in the market was considered prestigious and profitable. And it really was so. When the main gray mass at 7 am went to the plant, the entrepreneur did notice the clock to the 9-10 coming to the market, where the time spent in a fairly calm atmosphere, communicating with colleagues and buyers. Yes, and money earned quite good.

But with the emergence of numerous shopping centers, the popularity of the market began to fall. The covered pavilions in super- and hypermarkets came to replace the tents on the street. In fact, the market moved to the premises and the demand for him did not fall.

Should I open a trading point?

Experienced market traders with confidence declare that market work is not only a way to make money, but also a lifestyle. A person must have a certain warehouse of character. The market delays. People who work in this area of \u200b\u200bthe years and even decades can hardly do something else. Despite some difficulties, the point in the market gives light money. In addition, you are the owner itself.

Before you start ...

Before we discuss how to open a point in the market, we give several important advice that for the future market worker have much more important than the issues of registration of activity and lease of the object.

Decide what you will trade. This is not necessarily things or food. The market can also provide services, such as repair of shoes or urgent clothing repair.
Trade the fact that you are interested. If you have a child, open the point for the sale of children's things. Do you like to eat delicious? Work with products! Pensioners are good to trade seeds and seedlings. With such a sample, you kill two hares at once: you sell what we are doing well, and you get the opportunity to take advantage of your own product if it is not selling at the right time term.
Extra charge. Different goods put different marks. So, on cheap little things the markup is 200-300%. Follow the following rule: the smaller the turnover, the higher the markup. Or vice versa: the faster the goods are bombarded, the less you throw.
Competitors. Do not sell what is in the market and so pleading in every pavilion. First, it is unprofitable, secondly, it is quite possible to have trouble in the dark alley.
Purchase of goods. It is very important to find a product that has a low price so that you can be nice to jar from its sale. Therefore, the search for the supplier is one of the most important stages.
Seasonality. Some products are poorly sold out in winter, some in the summer. You will have to constantly be flexible and expand the range so that at any time of the year offer relevant products.

And a few more tips:

Find a common language with the administrator. On the market is the main person. It is he who can change the location of your point as the best or, on the contrary, disadvantageous. It is he who can create a bunch of problems or, on the contrary, will help to destroy complex situations. Make friends with the administrator from the very beginning and always maintain a warm relationship.
Be a step ahead of the competitors. It is very important on the market. Implement the first new chips, new products. Do not be afraid of experiments.
Get ready for holidays in advance. With good training you can make a monthly revenue in the day. Prope the assortment to the holidays in advance until other merchants were reigned from the supplier.
Do not limit the same point. The more pavilions, the more profit. Offer different products not to stay on zero. Today there is no one, replace others!
Never trust your merchants. They are very slys and dodes, and with pleasure they do not even make customers, but also you.

Instructions, how to open a trading point in the market.

First you need to approach the administrator and clarify whether there is a free lease place. Look at it, appreciate how much this place is. Find out the cost. If you are satisfied with the conditions, make a contract.
Now in the tax inspectorate it is necessary to obtain permission to work as an individual entrepreneur. There you will receive a consultation on the opening of such activities with the list of necessary documents.
The next step is the selection of the product range.
Suppliers search - no less important stage. Ask neighbor sellers, where they buy their products. Perhaps they will share with you the contacts of the wholesale base.
It is necessary to calculate the initial capital and evaluate whether to open a trading point in the market, whether there is enough money for rent, paperwork, the purchase of the first batch of goods. If you are interested in how to open a meat point, you need to turn on possible damage in advance. If you decide to associate your activity in the market with clothing trade, consider seasonality, and also be prepared for non-galny remnants.
The last stage is to provide the administrator all the necessary documents, pay for rent, conclude an agreement with suppliers, decompose the goods in the pavilion. You can start trading!

It doesn't matter what you sell - the main thing is that the revenue arranged

Do you need hired sellers?

Those who have already opened a trading point know, without which it is impossible to do. Of course, without sellers. Until you unwound, it is quite possible to perform this feature yourself. In the future, in any case, you will need an assistant. Install a small fixed salary, and make the main earnings depending on the revenue. Then the employee will have an incentive to sell as much as possible.

Registration of a trading point

Even small shopping points on the market with clothing or food products, they are interested in buyers if they are decorated. Banners, signs, flyers and business cards will attract attention and increase the status of your small shop. And if in addition you are friendly, helped the good advice and did not deceive, the person will definitely return.

How much does it cost to open the point and is it profitable?

Profitability may be different. The markup range is from 30 to 300%. It all depends on the initial price, sales, product popularity, the presence in the market of competitors, the season. According to experts, the marketing point on the market will pay off a year later, if everything was properly organized without significant errors.

If you have any questions about the article or your opinion on this account, we are waiting for your comments. It is important for us any of your opinion!

The state decided to help the unemployed, registered on the "Labor Exchange". Gives them for free 58800 rubles, and even more, "initial capital", if they provide a formal business plan in the idea of \u200b\u200btheir business.

Most often in the head of such novice businessmen comes: I will begin to trade on the market (in the sense, in the bazaar). Of course, before that the man was dealing with the market only as a buyer. The novice entrepreneur walks through the markets, looks short, asks the merchants, talks with the rental administration. The thought to trade on the market is increasingly attached in the head and finally embodied.

At the same time, the majority of basar labor beginners makes 10 typical "strategic" errors and ruins. Most, but not all. Approximately 1-2 out of ten successfully traded. Sorry, they could all.

The first error: you are looking than the markets are traded there, the merchants who are traded there, as they sell more successfully and want to be equal to them, trade in the same way.

From increasing the number of merchants, such as sausage, the number of buyers of sausages and money in their pockets will not increase. Before you there was a balance between the number of trading points for specific goods and the purchasing flow of the market. You will only sit on the same purchasing stream, "okayting" the share of revenue of old traders.

Get my share is not big, because, not yet "overgrown" by fairly regular customers. As a result, the revenue you will not even be enough for the payment of the trading place. Yes, even old traders will finely dirty.

It is necessary: \u200b\u200bit is not necessary to trade in what already traded, but by what is missing in this market to buyers who are regularly coming here. To do this ask buyers, watch and think, think.

Three attractive stereotypes in relation to retail markets (bazaars):

here you can find everything
here you can safely bargain (discount immediately)
here for each product "your" salesman who can be trusted

And this "Find all" can be emptiness. Look for them. But remember: if something is not on the market, it does not mean that it should be immediately trading. Perhaps old sellers tried - did not go. Fasting a promising emptiness in the assortment, carefully learn, did you try to trade here already?

And yet: Do you want to be "like everything", turning into a part of the "general pattern", or stand out, distinguish between everyone? Guess from 2 times: who will pay more attention to buyers?

Second Error: You want to trade in what you like: "I want to trade with elite teas, sweets, cookies are so beautiful! My layout (assortment) will be better than these merchants. "

Trade what you like personally - death like. It is necessary to trade by what kind of market visitors. At the same time, see the "first error".

Third mistake: You want to trade in what, in your opinion, is not on the market, or very little presented.

The decision should be based on the opinions of buyers, and not on yours. To do this, you need to learn the buyer, find out, watch it (see "First Error"). The wishes of buyers may not like you personally. What do you want: income or satisfy your opinion?

Fourth error: You do not adequately evaluate the features of the location of the shopping place, which you are offered for rent in the market.

There are areas "passing": usually closer to the entrances, on the central passages; And "disadvantaged": in lateral aisles, in the periphery of the market, in dead passages. Disproving places can be in central aisles, but at the end of the trading series. Buyers no longer reach. Businesses are always busy. You, newcomer, will be offered only non-promotional.

The product of everyday use (gastronomy, bread, cigarettes, for example) or "impulse demand" (economic trifle, Kanz-goods, etc.) cannot be trading on indispensable places. But you can trade, and successfully, the product of the "special" demand and a narrow assortment. For example, "only hunting knives", or "all for dog breeders", etc.

But remember that for the formation of the primary flow of "specialized" customers to your "specialized" site will require additional advertising already on the streams: a wall poster, "clamshell", etc., and better not to be lazy and distribute simple leaflets at the entrances with advertising Your product and place. There is a plus: non-trial places have a low rental.

Fifth Error: You begin to trade, without making deep and detailed calculations for constant costs.

Continuous costs, this is not only a rent for a trading place. There are many more things: the fee for different market services is the use of a cart, or permission to enter your unloading machine; Board in the veterinary laboratory, for the rental of commercial equipment.

About the imputed tax do not forget once a quarter. So on trifles, a decent amount is recruited. Plus fines, if for something they crushed payment.

Continuous costs do not depend on the level of your revenue. Even if they did not affect - pay. Does your revenue enough in the first month?

Sixth Error: You are oriented with optimistic (and even rainbow) forecasts for revenue and turnover.

Interviewing or somehow taking the level of revenue and the turnover of the merchants already working in the market, you plan to yourself the same or even higher. Because you think that you will benefit better (see "Second Error").

Always when planning any case, consider "pessimistic" forecasts when calculating revenue, turnover and levels of constant costs. In most cases, in the first three months (promotion, acclimatization) Net profit is zero. And you need to pay constant costs.

Have the stock of primary capital in this case. Stubborn merchants are sometimes still arranged for another job (in the evenings, weekends) to pay constant costs from the salary until the place in the market is spinning. And correctly do.

Seventh error: You do not adequately evaluate trading cycles to start your activity.

For any product, during the year there is cyclicity of trading turnover (in demand). In some months, very high revenues, other on the contrary, even a loss. It is necessary to navigate not for income per month, but at the end of the year. According to some types of trade 2-3 months "Feed all year."

For example, live flowers. Experienced traders postpone part of the "good months" revenues to pay constant costs in the "bad months". Planning your trading, scrupulously learn about the cyclicity of this product.

As a rule, opening trade in the late spring at the beginning of the summer - is not profitable. But at this time it is easier to get a good (passing) place in the market and tolerate on it with low trade before revival in autumn. Publish in the hope of falling the "good" place, the newcomer is useless.

Eighth error: You are a newcomer, first open your trading place on the market, but you are not trading yourself, and hire the seller.

This is also death like. First, you do not learn how to understand the intricacies of bazaar trading. Secondly, the hired seller is weakly motivated to "catch buyers" when promoting a new place, and in general keep a smile on the face.

The percentage that you promised him does not mean anything if the seller simply does not have the abilities to unwind the trading place. And the sellers with the abilities have long been attached. Thirdly, there is a whole business: hiring to so new to plunder and disappear.

Ninth Error: You do not expect the value of the necessary working capital, taking into account the "Preta Law".

Do not know such a law? The Preta law says: Of the whole of your goods, only 20% of the range will bring the main (80%) revenue. The remaining 80% of the range gives only 20% of revenues and can be sold for a very long time. But the paradox: without this, the allegedly not necessary, "ballast" in the form of an 80% of the range will not be sold for 20% of the range. Dusty?

Read thoughtfully several times. Experienced merchants explain it simply: to successfully trade, for example, only potatoes, you still need to put a wide range of other than the other, right up to nuts and bottles juice. And only one potato is not traded.

So, working capital is needed so much to purchase and the main product, and "for the range."

Tenth error: You start shopping business alone.

Without the support and participation of your whole family, or at least one person loving you, you will not cope. It is in this that the main cause of successful work in the markets in the merchants of "other nationalities" is in the participation of the whole family, from small children to distant relatives.

This is a real business plan.

If you find solutions that allow you not to make listed errors specifically in your case, then these solutions will be a true business plan for you. It would be nice to write these solutions (how not to make errors) write and constantly look into the records, adjust, complement. And then you will succeed.

Many entrepreneurs begin to develop their business with trade. Rent a traffic point on the market allows you to quickly put your business in motion and start receiving the first profit. Market trade has its own specifics, here you need to be able to quickly solve the mass of the issue on the organization, to have knowledge to attract new customers. It is with small trade and work experience in this environment and a large business is born. Now the opportunity time, so for self-confident people, the rental of the trading point in the market can be the first step towards an independent business. To begin work, the entrepreneur needs to determine which product it will be implemented. The product range is now quite wide, consider the most running goods.

Popular types of trading

Clothes and shoes. Despite the big competition in this niche, the profit from the trade of clothing is still there. Sales depend on seasonality, so you need to be able to regulate the process of purchasing a new product.

Prom. products. This product can be called one of the popular niches in trading. The shelf life of products is very large, the goods do not leave fashion, do not have seasonality.

Stationery. A special surge in demand is to be in August and September month. Products buy stably throughout the year.

Products. Products need to have at least minimal experience. It is better to start with people who know the rules of the game during product trading.

Guide

Open IP or LLC. We choose the tax system, usually it is "simplified". We carry out marketing research, analyze competitors and identify interesting activities that can be used in your business.

Choose a supplier with favorable terms of cooperation. Comparison wholesale and retail prices, we consider the difference. We try to make small investments at the initial stage to reduce all the costs of the minimum. We compile a contract for the supply of necessary products to the trading point or to the warehouse.

If the rental of the trading point in the market corresponds to the permissible costs, we are searching for a suitable place. A good place on the market has good sales, so you should not hurry with the choice. Search the point on the market is needed in the sector that corresponds to a specific niche. Clothes need to be sold next to clothing, and not with products or houses. goods, etc.

Find the realizer will not be much difficulty. Typically, information stands are installed on the market, which contain ads from potential employees. The price category, as a rule, has an average range and is not very different.

One of the important issues is to search for a warehouse that is close to the outlet. Usually, temporary porters are engaged in transportation from a warehouse to the outlet, which willingly offer their services for a penny.

note

Payback from investments in goods and rental points depends on sales and profitability. A large product usually has up to 30% of the markup. Small goods can have more than 100% markdowns. Seasonal and perishable goods have their markup, small products can have up to 300% cheating.

Helpful advice

Trade in the market is beneficial when an entrepreneur has several outlets. The time spent on the organization and solving issues is almost the same, and the income will be increased by a minimum of two times. Several outlets will not only increase profits, but also minimize the risks of trade, since different niches have profitability.

Question: What is better to open several outlets in the same market or on different?
Answer: From the point of view of saving time, several points on the same market are beneficial. If you hold 1 point in one market and 1 point on another - an approach is not rational. Such an approach works well if points on the market at least 3, in this case the time spent will be justified.

Question: If I want to have several outlets in different markets, probably beneficial to use the same niches?
Answer: If markets do not have a specific focus on trade, the use of one niche products will be very profitable. Invested funds in products will be rationally used, and bring maximum income.

Question: Which niche is profitable to start a novice entrepreneur?
Answer: Take a popular niche and start trading. The main thing is not to start with niches that have costly investments, such as mink coats, carpets.

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