1. The range is not very large, so it is worth expanding the range of at least 2-4 positions.
2. It is worth improving the quality of customer service.
3. It is also possible to start rationally ordering goods, and first of all replenish goods from the warehouse in stocks, and then exhibit the new product redeemed or distribute the forces of workers evenly to the new product and the goods from the warehouse.
4. Improve the guard's vigilance to reduce theft of goods.
5. Conduct various promotions, events, tastings to attract buyers.
To establish customer satisfaction with the quality of tasteings in the TC "Rio" hypermarket "Tape" -118 I conducted a study by the method of questioning buyers of this hypermarket. I developed a questionnaire.
Conclusion
Recently, the range and volumes of saline, dried, dried and smoked fish products in Russia have increased significantly. In the market of salt fishing goods, which are in demand in demand from the consumer, and especially for the festive table in the form of "herring under the fur coat" are presented by various types of their.
The buyer is sometimes very difficult to choose high-quality ripe products from this large manifold. If an ordinary consumer was previously available only to Ivasi herring, yes smoked mackerel, now the choice of various salty, dried, dried and smoked fish products is large enough and you can buy from a sturgeon baluster to a break and Vobl.
The manufacturer of salt and smoked fish products arise temptation to fake or increase the volume of their implementation by selling no excavation or overwhelmed herring, uncooked and unpainted fish, etc.
Salt fish and fish products always have constant demand even regardless of the level of buyer's income and inflation. Many sellers and manufacturers are trying to deceive the buyer when selling these foods and get some income on it. Due to the sale of fish products with defects, the famous seller is very often. For example, very often realized salted fish has such defects as the Vopanets abdomen, shaggy, sour or rotten smell in the gills, oxidation of fat, white flare, etc. All these defects indicate that certain processes in fish begin to develop. In salted herring, the larvae of cheese flies can develop with spooleless storage. In the absence of other defects, such a herring is washed with tuzluk and implement.
Falsification of fish goods is very often found. The main types of falsification of fish products, often found in the markets of Russia - assortment and sea.
Ruwikipedia.org.
Textbook of commodity
The most important source of production efficiency is the continuous increase in the technical level and quality of products. But not every enterprise spends its material and other resources for continuous improvement in the quality and modernization of technologies. Such organizations are trying to keep their products at a constant high quality level. To this end, the department of management and control over the quality of products is created.
Organizational and economic factors and, above all, the development and improvement of rational forms of organization of production, management methods are occupied important in improving production efficiency.
The rational organization of production is aimed at improving labor productivity and reduce production costs. This is achieved by applying modern solutions and decision-making methods, the implementation of project planning and management, product strategic planning, and innovative management, computerization of production processes.
To improve the activities of the enterprise and the low cost of production, it is necessary on the basis of the already specified specialization continuously lead work at the enterprise on the rational organization of basic and auxiliary production processes.
Based on theoretical and practical research on this topic, you can put forward the following main proposals:
1) Customer Meeting and Detection of Demand. This operation is an initial element of the sale process. His task is to identify the intentions of buyers regarding the model, style, quality, prices and other signs of goods.
2) Offer and display of goods. It is an essential component of the buyer service process. The correct organization of the manufacture of goods is possible only on the basis of a well-thought out scheme for the placement of goods, the use of modern methods of their calculation. When showing, the seller clarifies customer requests, draws attention to the features of individual goods, discloses merchandise, aesthetic properties, quality of products.
3) Help in choosing goods and consultation. In turn, increases trade culture. It is carried out when displaying and selection of goods and includes information on the appointment of goods of different brands, methods of operation and handling goods, the requirements of the consumption of individual goods, depending on the specific conditions for their use, compliance with modern fashion products. Consultation should not be limited to only the report of the buyer of information about the goods that are interested in, but also contribute to the promotion of new goods, the upbringing of the aesthetic tastes of buyers.
Thus, being associated with many sectors of the national economy, trade uses achieving scientific and technological progress in each of them. Thus, scientific and technological progress in the production of public consumption goods has a significant impact on the improvement of the forms and methods for selling goods. Development of the production of modern facilities Office equipment and computing equipment and their implementation change the content of trade management processes. Scientific and technical progress in trade, along with the introduction of advanced equipment, also manifests itself in improving the technology of product transfer and selling goods, the use of modern management methods. Currently, scientific and technological progress in trade is characterized by the mass introduction of progressive forms of selling goods.
And yet there are many ways to improve the enterprise. In addition to major, indirectly can also be engaged in such promotions as:
Improving the selection and placement of workers, their preparation and advanced training;
Improving staffing staff;
Improving the organizational management structure;
Increasing the level of satisfaction of the social needs of workers in production;
Improving the professional qualification level of employees;
Improving sanitary and hygienic working conditions;
The introduction of rational modes of work and recreation;
Establishing a favorable microclimate in labor collectives;
Stimulating the creative and conscientious relationship of workers to work;
Improving the material and intangible incentive system;
Employment of young people without work experience;
Search for new design solutions by internships of workers abroad;
Based on the above material, it can be concluded that the enterprise Eldorado LLC is consistently operating in the market of household appliances and electrical appliances, and therefore occupies a leading position in this area.
Conclusion
We conclude that in modern conditions of market relations the formation of the range, resolving issues related to its management and improvement, as well as the development and consistent implementation of the assortment policies are the most important conditions for organizing the efficient work of the enterprise.
To activate the sale of electrical goods, such marketing techniques should be applied as a discount of a weekend or discount for certain categories of buyers (for example, pensioners), various sales incentive methods (sales of coupons, presentations of individual stamps of goods) and so on.
A well-thought-out assortment policy not only allows you to manage the range, as well as evaluate the quality, ensure the safety of the goods, but also serves to guide the enterprise of a kind of pointer to the general direction of actions that can correct the current situations.
In accordance with the purpose of the following tasks:
1) a study was conducted on literary sources of market opportunities and an industrial assortment of electrical goods of domestic and imported production;
2) the principles and methods of formation of the range of household appliances in the trade organization are analyzed;
3) describes the methods and exercise in the practice of the examination of the quality of electrical goods;
4) Made a comparison of the quality and assortment of the selected enterprise with a similar to identifying advantages and disadvantages.
In the process of thesis, literary sources were studied on the problem. On the basis of analyzed sources, it can be concluded that the importance of studying the range and analysis of the competitiveness of various electrical goods.
And after all, indeed, you will never be able to solve the problem that has arisen if you save the same thinking and the same approach that led you to this problem. The hypothesis is proved.
Tasks and goals are achieved.
List of used literature
1. Federal Law of 27.12.2002 N 184-FZ (Ed. Dated July 13, 2015) "On Technical Regulation" (with amended and add., Entry into force on 10/19/2015)
2. Law of the Russian Federation of 07.02.1992 N 2300-1 (ed. Dated 07/13/2015) "On the protection of consumer rights"
3. Federal Law of 28.12.2009 N 381-FZ (ed. From 12/31/2014) "On the basics of state regulation of trading activities in the Russian Federation" (with amended and add., Introductable from 09.01.2015)
4. Abramova V.A. Certification of products and services: Practical manual. M.: Ace-89, 2015. - 288 p.
5. Agbash V.L., Elizarova V.F. and other mercy of non-food products. - M.: Economy, 2010. - 440 p.
6. Bernovsky Yu.N. The main methods for identifying objects // Standards and quality. - 2014. - P. 35-39.
7. Voronin G.P. Quality is one of the main components of the development of the economy. Standards and quality. - 2010, - p. 3-6.
8. Golubyatnikova A.T., Gorinov TS and others. Study of non-food products. - M.: Economy, 2014. - 384 p.
9. Nikolaev MA Commodity expertise. - M.: Business literature, 2010.
10. Moiseenko N. S. "Food Products" G.V.2010. Rostov - on the Don "Phoenix" 380 p.
11. Kazantseva N. S. "Merchasing of non-food products" 2010. Moscow, 399 p.
12. Chali T.The merchandise of homogeneous groups of non-food products // Ed .., Umarinova N.V.: M.: TTD "Dashkov and K". 2013
13. http://www.grandars.ru/student/marketing/potrebitelskaya-cennnost.
14. Cidor D.V. "The practice of applying merchandising at the sales point", http://www.elitarium.ru/praktika_primenenija_merchendajjzinga/
application
Attachment 1
Indicators of the latitude of an assortment of electrical goods in the store "Eldorado"
| Description of goods | The latitude of the range (SHF) | Litness coefficient | ||||||
| Produced | "El Dorado" | |||||||
| 1. TVs | 0,8 | |||||||
| 2. Refrigerators | 0,7 | |||||||
| 3. Washing machines | 0,8 | |||||||
| 4. Microwave ovens | 0,7 | |||||||
| 5. Electrocheists | 0,8 | |||||||
| 6. Electric stoves | 0,7 | |||||||
| 7. Gas stoves | 0,6 | |||||||
| 8. Air conditioning | 0,8 | |||||||
| 9. Vacuum cleaners | 0,8 | |||||||
| 10. Irons | 0,7 | |||||||
| 11. Mixers | 0,2 | |||||||
| 12. Coffee makers | 0,6 | |||||||
| 13. Video cameras | 0,8 | |||||||
| 14. Digital cameras | 0,7 | |||||||
| 15. Computers | 0,7 | |||||||
| 16. Phones | 0,9 | |||||||
| 17. Navigators | 0,7 | |||||||
| 18. MP3 players | 0,8 | |||||||
| 19. Music centers | 0,4 | |||||||
| 20. Gaming consoles | 0,7 | |||||||
| TOTAL | 0,7 | |||||||
Appendix 2.
Indicators of stability of an assortment of electrical goods in the store "Eldorado"
| Description of goods | Number of working days in the month (t) | The number of days in which the goods were in the store (T) | Sustainability coefficient (ku) |
| 1. TVs | 0,9 | ||
| 2. Refrigerators | 0,8 | ||
| 3. Washing machines | 0,9 | ||
| 4. Microwave ovens | 0,9 | ||
| 5. Electrocheists | 0,8 | ||
| 6. Electric stoves | 0,9 | ||
| 7. Gas stoves | 0,9 | ||
| 8. Air conditioning | 0,8 | ||
| 9. Vacuum cleaners | 0,9 | ||
| 10. Irons | 0,9 | ||
| 11. Mixers | 0,9 | ||
| 12. Coffee makers | 0,9 | ||
| 13. Video cameras | 0,8 | ||
| 14. Digital cameras | 0,9 | ||
| 15. Computers | 0,9 | ||
| 16. Phones | 0,9 | ||
| 17. Navigators | 0,8 | ||
| 18. MP3 players | 0,9 | ||
| 19. Music centers | 0,8 | ||
| 20. Gaming consoles | 0,8 | ||
| TOTAL | Ku \u003d 0.9 |
Glossary
ABC analysis - This is a tool that allows you to learn the product range, determine the rating of goods at the specified criteria and reveal the part of the range that provides the maximum effect.
Palval assessment method - Designation of quality indicators using a conditional score system.
Eldorado company - The largest retail network for the sale of household appliances and electronics of Russia and Eastern Europe.
Organoleptic method - This is a method for determining product quality indicators based on the analysis of perceptions of sense organs - view, smell, hearing, touch, taste.
Profitability Production and implementation is determined by the cost, production and treatment costs, which have a certain influence of state measures to support domestic manufacturers.
Certificate of conformity - A document issued by the rules of the certification system to confirm the compliance of the certified products to the established requirements.
Demand - The determining factor for the formation of the range, in turn, it depends on the consumer segment.
Control of the assortment of electrical goods - This is an activity aimed at drawing up the desired range.
Expert method - This is a method for determining product quality indicators based on a decision taken by experts.
1 Agbash V.L., Elizarova V.F. and other mercy of non-food products. - M.: Economics, 1983. - 440 p.
1 Abramova V.A. Certification of products and services: Practical manual. M.: Ace-89, 2001. - 288 p.
1 Voronin G.P. Quality is one of the main components of the development of the economy. Standards and quality. - 2000, - №1. - P. 3-6.
Federal Law "On Technical Regulation" dated December 27, 2012 No. 184-ФЗ
1 The Law of the Russian Federation "On the Protection of Consumer Rights". As amended Federal Law of 09.01.1996 No. 2-
1 Bernovsky Yu.N. Basic methods for identifying objects. Standards and quality. - 2000. - №9. - P. 35-39.
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Assortment policy is the company's events aimed at creating the range and management of them.
Assortment policy is not something cut off from the strategy, it follows from it, is determined by the general development and objectives of the organization. Therefore, the company must have a document defining its assortment policy. The general provision on the assortment policy will serve as the basis for further work with the range. This document must regulate all the points associated with the range: who is responsible for the formation of an assortment matrix, on what basis the product is introduced and is derived from the range, which is considered to be illiquid, how much time the goods can be stored in stock without movement, which reports and to whom are compiled, and are applied and etc.
Often managers, assortment managers, seek to add new products, or expand the range to fully satisfy customer demand, or because companies need to expand the range of products offered to increase sales and accordingly. However, as new products adds, the costs of maintaining their reserves increase, on the re-equipment of retail space, for the processing of orders, for transportation, as well as advertising costs. Consequently, the expansion of the commodity range should occur as planned, and not chaotic.
It should also be noted that the oversaturation of the range leads to the "eating" of some goods by others when they cease to sell previously popular positions. In addition, an excessive choice can embarrass the buyer. It also follows the conclusion about the plannedness and thoughtfulness of the introduction of new product positions into the range. Those. We should always ask questions: For what we do, who identified it, in what form, what we expect from this position, which will be the basis for such expansion, etc.
The provision on the assortment policy regulates the areas of responsibility of departments when working with the range, describes the procedure for entering and withdrawing commodity positions, fixes the assortment matrix - in a word, is a document determining all the work with the range of the enterprise.
To develop a "Provision on Assortment Policy" you need:
1. Determine the strategy of the organization as a whole, the positioning of the store, who is a buyer;
2. Determine the objectives and objectives of the assortment management;
3. Assign the person responsible for the range and identify people in his subordination (department);
4. Register all aspects of the assortment management, namely:
· Who is the matrix, under what limits managers are responsible when making information in the matrix, access levels, who are responsible for the relevance of information;
· Commodity classifier and its main levels;
· On what basis the goods are introduced into the range and the order of such a procedure;
· On what basis the goods are derived from the range and procedure;
· Sales rate for each category;
· Stare stock rate;
· The procedure for conducting and consideration of analytical reports;
· What to do with non-selling and illiquid goods (the procedure responsible);
· As sales planning (coordination, approval and adjustment of plans);
· Procedure for the distribution of goods in store;
· Actions when closing the store and eliminate part of the range.
For the Line hypermarket, you are invited to enter the following assortment policy.
Regulations on the Assortment Policy of the Line hypermarket
1. Responsibility for forming and maintaining the assortment of the store is borne by the head of the marketing department.
2. The basis for the formation of the range is the needs of buyers.
3. The store's assortment contains the following product categories:
· Basic;
· Priority;
· Seasonal;
· Comfortable (accompanying).
4. The decision on the introduction and withdrawal of product categories from the range is made by a group of specialists and the General Director of Greenn Corporation on the basis of documents provided by analyst marketers.
5. The main document governing the range of chain chains is an assortment matrix, which is a list of the names of the approved form.
6. The decision to change the range (input / withdrawal of specific goods) is made by the Director-General and a group of specialists on the basis of sales reports provided by the relevant managers.
7. Product related to one category or another remains in the assortment matrix by comparable to the following criteria:
· The goods are commoditable and brings due profit;
· Guaranteed product quality;
· No complaints on the efficiency of the supplier.
8. The goods are considered to enter into an assortment matrix by comparable to one of the following criteria:
· There is a demand for the goods among representatives of the target audience of the store, as well as its representation in competitors' stores;
· The product is a novelty with unique properties for which the manufacturer's massive advertising campaign is ensured;
· The product contributes to an increase in the purchase volume.
9. The goods are discussed to the conclusion from the assortment matrix, according to one of the following criteria:
· The goods do not bring the store due profit;
· Objective decline in product quality;
· Companion of the quality of the supplier.
Improving the range The product category can be carried out in the following areas: reduction, expansion, stabilization, update. These types of directions are related to each other and often complement each other.
Consider in more detail some of the directions of improving the range of product category.
There are a number of reasons that can determine the need to reduce the range:
fall in demand for goods;
lack of working capital at the store;
low turnover goods;
changing the store format (with a larger on less large), etc.
In economic growth, the reduction of the range is carried out, as a rule, at the expense of cheap food and non-food products. In the conditions of the crisis, on the contrary, the reduction of the range is carried out at the expense of expensive, image products.
Expansion of the rangeprovides quantitative and qualitative changes in the commodity category, aimed at increasing the width, depth and novelty of the range.
The following reasons identify the expediency of expanding the range of product category:
growth in demand for goods;
growth in the production of goods;
the appearance on the market of new producers of this product;
high turnover goods;
favorable economic conditions;
store development, its transition to a larger format, etc.
Expansion of the range can occur by updating the range while reducing the number of goods that are not in demand.
Stabilization of the range - This is the condition of the range, distinguished by high resistance and low renewal.
In a market economy, the stabilization of the range is quite rare, as the needs of society are constantly developing and it requires constant renewal of the range. However, there are groups of products that are characteristic of the stabilization of the range. This is primarily the assortment of the most necessary food products, the so-called daily demand goods. The range of non-food products, on the contrary, is distinguished by instability, as these goods (audio, video and household appliances, household chemicals, perfumery, etc.) are distinguished by constant improvement, the emergence of new goods or new models of existing ones. All this leads to the fact that non-food goods quickly come out of fashion, obsoletely, which causes the constant updating of their assortment.
Under the update of the range The quantitative and qualitative changes in the nomenclature of goods, characterized by a high degree of novelty, are understood. Constantly updating your range, the store pursues the following goals:
growth of the competitiveness of the store (marketable new products can attract new buyers to the store, showing an innovative type of behavior);
satisfaction of the constantly changing needs of buyers;
reflection in the assortment of fashion trends;
compliance with advanced achievements of science and technology, etc.
Store's desire to constantly update your range is based on the conviction that consumers new products are perceived as higher quality goods and technically more perfect than previously produced. However, a certain danger was concluded: if the product-novelty does not meet consumer expectations, it may lead to the dissatisfaction of the consumer and the growth of distrust as a manufacturer of new goods and the store that offers the sale of not a completely successful novelty.
In this regard, the renewal of the range is a very responsible and risky direction of improving the product category assortment. However, in a market economy, when competitive struggle is becoming increasingly fierce, and the requirements of consumers are more recoverable, without updating the range it is impossible to achieve success. Thus, the novelty of the goods offered for sale is one of the factors of the competitiveness of the modern store.
In this paper, an analysis of the trade assortment of photographs of the company DNS was carried out. As noted above, this company is one of the leaders selling photographs in the world. Therefore, any recommendations for the expansion of the range would be unnecessary.
The company under consideration offers customers a good opportunity to choose both cameras and various accessories to them.
It should be noted that the renewal coefficient of the range is low, this is determined by the fact that the products being implemented by them are quite complex in their technology and each new product in this area requires careful and technologically complex research.
When calculating the fullness indicator of the range "DNS", it was revealed that the company has a sufficiently high completeness ratio, i.e. can meet the needs of buyers and demand. But you need to work on an increase in this indicator on some assortment positions. Mainly increase the range of outbreaks for cameras.
Speaking about the renewal of the range, it should be noted that the trade assortment was updated by 7.9% from July to August 2010. This is a relatively low percentage of the renewal of the range, however, as can be seen from the calculations in the practical part of this course work, the continuous improvement and updating of the Assortment "DNS" occurs regularly. Such a company policy allows you to satisfy the changing demand of consumers for this type of goods.
Thus, the "DNS" should continue to work in the same direction and try to constantly increase the pristantage of new products in the overall assortment.
If "DNS" wakes up expanding its range according to the indicator, it will be able to most fully satisfy customer demand and increase profits.
Each enterprise in its commercial activities strive to get the greatest profit and reduce its costs. In order for the organization to be profitable, its activities should be profitable, i.e. Revenue from the implementation of the manufactured (or sold, if it is a commercial enterprise) of the company's company should compensate for the costs and costs of the enterprise.
The calculation of the indicators of the profitability threshold and the stock of financial strength allows the management of the organization to understand what amount of production it needs to be released and sell to exit "Zero", i.e. Completely mapping your costs. Further, on the basis of these settlement data, the management of the company can plan output and sales prices in order to receive that profits on which the organization is counting on. The stock of financial strength allows us to evaluate how far the enterprise is far from the threshold of profitability in the profits zone. The greater the stock of financial strength, the company is more prepared for various adverse economic phenomena. In the event of any unforeseen failures in the work of the organization, or the deterioration of the state of the external environment - the company has a chance to stay in the profit zone or losses will be less than they could be if the organization was close to the unprofitability zone and the stock of financial strength was would be small.
Profitability threshold (break-even point, critical point, critical production (implementation)) is such a sales of a company in which sales revenue completely covers all costs of production and product sales. To determine this point, regardless of the technique used, it is primarily necessary to divide the predicted costs for constant and variables.
The practical benefits of the proposed separation of costs for permanent and variables (the magnitude of mixed costs can be neglected or in proportion to their permanent and variable costs) is as follows:
First, you can define exactly the conditions for the termination of the production of the company (if the firm does not pay for medium costs, it should stop producing).
Secondly, it is possible to solve the problem of maximizing profits and rationalization of its dynamics in these company parameters due to the relative reduction in certain costs.
Thirdly, such division of costs allows you to determine the minimum volume of production and sales of products, in which the break-even business (profitability threshold) is achieved.
To calculate the threshold of profitability apply:
· Mathematical method (method of equation);
· Method of margin income (gross profit);
· Graphic method.
Mathematical method (method of equation). To calculate the threshold of profitability, the formula for calculating the profit of the enterprise is first recorded:
P \u003d BP - ZPOST. - zero,
where n is profit; BP - revenue from sales; ZPOS - constant costs;
Zero - variable costs
Or this formula may have the following form:
N \u003d z. ot * x - zero.ed * x - zpost,
where c host - the price per unit of production; Zero.ed - variable costs per unit of products; X - sales volume at break-even point, pcs.
Then, the amount of implementation (X) is then made in the left part of the bracket, and the right side is profit - equal to zero (since the purpose of this calculation is in the definition of a point where the company has no profits):
X * (Ts.D - Zero.d) - zpost \u003d 0,
At the same time, margin income per unit of products is formed in brackets - this is the difference between product revenue from products (works, services, goods) and variable costs. Next, the final formula is derived to calculate the equilibrium point:
X \u003d zpost / mid,
where Mid is margin income per unit of products.
The method of margin income (gross profits) is an alternative mathematical method.
The margin income includes profit and constant costs. The organization should realize its products (product) so that the marginal income will cover the permanent costs and profit. When margin income is obtained, an equilibrium point is achieved for the coating of permanent costs.
Alternative calculation formula has the form:
N \u003d md - zpost,
Since there is no profit at the equilibrium point, the formula is converted as follows:
Med * OR \u003d zpost,
where OR is the amount of implementation.
OR will be a threshold of profitability. The formula for calculating the threshold of profitability in this case will be viewed:
PR \u003d ZPOS / MED
To make promising solutions, it is useful to calculate the ratio of margin income and sales revenues, i.e. Definition of marginal income as a percentage of revenue. For this, the following calculation is performed:
(MD / BP) * 100%,
Such images by planning the product sales revenue, you can determine the size of the expected margin income.
It should be borne in mind that the above formulas and illustrated dependencies are valid only for a certain large-scale base. Outside this range, the analyzed indicators (total constant costs, the price of the sale unit and specific costs) are no longer considered permanent. Any results of calculations according to the above formulas and the conclusions made on the basis of these calculations will be incorrect.
Calculation of the threshold of profitability Consider on the example:
Initial data for determining the profitability threshold Table 5.
Hence, the threshold of profitability is 8571.4 thousand, that is, when reached revenue from implementation in 8571.4 thousand, the company finally reaches the payback of permanent and variable costs. Each next sold unit of goods will already be profitable. Knowing the threshold of profitability, we can determine the stock of the financial strength of the enterprise. The difference between the achieved actual revenue from sales and the threshold of profitability is the stock of the financial strength of the enterprise. If the revenue from sales is lowered below the profitability threshold, the financial condition of the enterprise deteriorates, forming a deficit of liquid funds. The stock of financial strength \u003d 10,000 thousand - 8571.4 thousand \u003d 1428.6 thousand, which corresponds to approximately 14% of revenue from sales. This means that the enterprise can withstand a 14% reduction in revenue from sales without a serious threat to its financial position.
As a result of the analysis, the merits and a number of shortcomings in the store's activities were revealed. In this regard, it is necessary to develop activities to improve commercial activities that contribute to improving the work of the enterprise analyzed.
After analyzing the activities of the Trade Complex "DNS", a number of conclusions can be drawn:
The rules of trade and other laws, norms and rules in the field of wholesale and retail trade are complied;
Only high-quality goods are offered.
Economic links are established only with reliable suppliers.
According to the results of the analysis, you can make the following sentences:
First, to obtain maximum profits, the store must most fully use resources at its disposal, and, first of all, the enterprise must use a possible reserve for the production of additional products on its equipment. When "DNS" operates the production shop. An increase in release reduces costs per unit of production, i.e. The cost of its production per unit of products is reduced, and therefore, the cost is reduced, which ultimately leads to an increase in profits from the sale of products. In addition, the additional production of cost-effective products in itself gives additional profits. Thus, with an increase in the release and, accordingly, the implementation of profitable products increases profits per unit of products, and also increases the amount of products sold, each additional unit of which increases the total amount of profit. As a result, an increase in the available cost-effective products provided its implementation gives a significant increase in profit.
Secondly, the coordinated work of all components of trade and economic activities (the main, auxiliary, serving production) can also significantly increase profits received by the company.
Thus, several opportunities revealed to increase profits, for even more efficient store's future operation, but in each case there is their own danger, since any undertaking is associated with certain costs.
In the conditions of the country (crises, inflation, non-payment) risk increases several times. But be that as it may, the real options exist and need to be used.
Trade and operational activities are made up of interrelated processes, the main of which is the study and formation of customer demand, purchase and delivery of goods to the store, acceptance, storage and pre-sale preparation of goods, sale and presentation of trade services to customers, maintain financial transactions.
The main directions of achieving the rational organization of the trade and technological process in the store is:
Widespread introduction of progressive methods and technology for selling goods and customer service;
Rational layout of the store premises and the use of modern high-performance trade and technological equipment;
Ensuring uninterrupted store supply to goods using sustainable consumer demand;
Development of optimal accommodation and calculation schemes in the trading room;
Mechanization and automation of labor-intensive processes;
The use of modern technological means of managing product management, its computerization.
All technological operations performed in the store are divided into three groups:
Related to the sale and service of buyers - laying goods in the trading room, the selection or vacation of goods, settlement and cash operations, the provision of additional services;
Related to storage of inventories - acceptance of goods, their movement to the place of storage, storing stocks in the established amount and assortment;
Related to the preparation of goods for sale - processing of goods, movement in the trading room.
There is a close relationship between all technological operations performed in the store, therefore a rational trade and technological process is ensured by using the most appropriate and economical methods and techniques for the implementation of both individual operations and the process as a whole.
A prerequisite for the rationalization of the trade and technological process in the corporate store is the widespread introduction of progressive technology for the sale of goods, the essence of which is that the goods are fully prepared for sale in the field of production or in a warehouse link, where the production range is transfered into the trade.
The most important condition for solving the task of improving the trade and processing process is the widespread use of such progressive methods for selling goods as sales for accumulative bonus cards and loan, the possibility of calculating the bank card, the use of a flexible differentiated discount system.
To ensure maximum sales efficiency of goods according to the self-service method, it is necessary:
Provide free access to buyers to all exhibited goods and provide them with maximum convenience in the process of choice;
Organize comprehensive information of buyers (clear marking of goods, designation on each product product and all necessary for the buyer of data on the product), widespread use of advertising tools for consumer orientation of buyers in the store (catchy and clear designation of commodity departments, information about new products, annotations, and t .P.);
Rationally place consumer goods, species;
Rationally organize calculations using modern high-speed computerized cash complexes;
Use rational trading equipment;
Permanent control over the presence in the stores of a wide range of goods and its systematic update;
Maximum increase in the product output and organize the correct lighting of the exhibited goods.
Also important aspect is an exemplary, high customer service culture. An important place at the same time is given to the provision of additional services to customers related to the purchase of goods and their use both directly in the store and beyond. These services can provide both the employees of the company store themselves and specialists involved from other organizations and other firms under the contract. Additional services may precede the sale of goods and follow it, be paid and free. According to its functional purpose, additional services related to the sale of goods and cultural and household customer service are distinguished.
Receiving preliminary orders for goods temporarily absent on sale;
Free delivery of purchased goods at the specified address;
Small repair of technically complex goods;
Demonstration of new products, exhibition of goods;
Consultations of specialists in the rules of use of goods;
Storage of purchased goods and things of buyers;
Providing buyers with information.
Significant influence on the rational and efficient organization of the trade and technological process is provided by trading buildings and structures (their location, interior design and exteriors), trade and technological equipment.
Outdoor showcases and other advertising agents for the architectural solution and the nature of the composition of the facade should be beneficial to differ from the facades of other buildings and at the same time to compile a single whole with architectural ensembles of streets and squares;
A constructive solution should provide the best conditions for calculating and showing the maximum number of goods of a wide range and efficient use of trade and technological equipment, the implementation of mechanization and automation of labor-intensive processes, as well as computerization of accounting for shipping and information and search support.
A significant role in the sale of goods on samples is given to the consultants. They need to know well the properties, appointment and operating conditions of goods, give comprehensive information to customers and actively help them in choosing a product. In DNS, it is necessary to increase the overall motivation of employees with the help of methods of moral and material incentives (bonuses on the results of activities, the board of honor, gratitude from the manual, etc.).
A further increase in the efficiency of trade functioning should be promoted and practical analysis of the experience gained in this store. On this basis, a single regulatory and methodological documents should be developed, including, along with general provisions, specific requirements for the placement and architectural and planning solutions of stores, organizations in them trade and technological processes and work on the study, formation and stimulation of demand, stimulating and evaluating the efficiency of the service personnel, building commercial, information and other connections with suppliers and interaction with all links of the sales and manufacturing complex of the manufacturer.
To equip stores, cash registers must be used, allowing not only calculations with buyers, study buyer demand, take into account the number of buyers, but also to handle magnetic and microprocessor cards, as well as their own prepaid stores of the store. These requirements are most accomplished by special POS terminals, as well as cash registers connected to a computer, barcode scanner, magnetic card reader. The introduction of shop plastic cards not only simplifies the calculated operations, but also allows you to systematically carry out work to improve marketing activities. The use of such cards contributes to the growth of the store turnover and allows it to get additional borrowed funds. The introduction of an automated system of working with plastic cards allows you to conduct a permanent customer database and track the dynamics of their purchases.