Good building materials are a guarantee of successful repair or construction, so they need to be approached by their choice. One thing, if professionals will be engaged, as they say, the demand from them. But the other, if you decide to make repairs with your own hands.
In this case, all responsibility to go to you, so it is important to know some nuances and criteria for choosing, which will be removed from a number of errors.
Choose building materials correctly
- First of all, say solid "no" cheap building materials. The fact is that such savings will certainly be released sideways, and already a year later, the tile will begin to disappear, the plaster is sideways, concrete crumble. Of course, you should not buy the most expensive, best will stop on the average price segment. Remember that high-quality materials will never be cheap, so, buying them, you encourage yourself for repairs.
- Dear products are not always a synonym for quality. First, unnecessarily spent brands spend a lot of money on advertising, but not always follow the quality of their products. Secondly, the promoted brands are fake most often, and sometimes so that it is impossible to distinguish. Still not from advertising, but from the reviews of those who used them. Or, trust the brand that has been in the market for many years and has a certificate and individual sales points.
- Always check the packaging integrity. For example, concrete mixes or over time deteriorate if the integrity of the package was broken, respectively, without deploying, you buy a deliberately overdue or removal material. It also applies to such materials, so laminate or parquet board. They can be easily damaged during transportation.
- Attend specialized shops or sites from manufacturers if a large-scale purchase of the material is to be. It is not worth going to the market and buy something from a push, not asked for storage conditions and shelf life. It is better to find a good store, the more likely it is likely to get into stocks and discounts, as well as seasonal sales.
- Manufacturer. Everything is quite controversial, but only one thing remains unchanged - to the goods from the Middle Knowy of the least. Most often try to buy materials of European production, because they are considered the most qualitative. Among domestic, there are also good manufacturers, but here as lucky.
Floor coverings
If we talk about the floor covering, a parquet or laminate comes to mind immediately. In one of our articles, you can and what is generally better, so we will not repeat. But one thing is worth saying - if your choice is still fell on the parquet, then do not bother with good natural varnishes, which will have to handle half every 2-3 years. Yes, in general, such pleasure will be no cheap, but the floor will last for a very long time.
If you know in advance that it is not for pocket, it is better to choose a laminate or linoleum.
Tile
There are no special claims to the tile of special complaints, and it is not difficult to choose it. But now many want to save, so it is glue. And here, the biggest mistake. Do not buy the adhesive basis with the content of toluols and phenols. These substances are radioactive and harm your health.
Wallpapers must pass air - this is an important condition, especially for the bedroom and the children's room. So in addition to beauty, there must be benefit. Do not buy cheap, low-quality materials, since carcinogens and benzene were used with their manufacture. Usually, the cleaning wallpaper sin.
Also, the quality of building materials is determined by their operating date, and the higher it is the better the material.
Some errors
But there are certain, which allow 70% of the population:
- Insulation. Today, the polystyrene foam is one of the most popular materials for insulation, because it has a low cost and is beneficial to stand out among competitors, so it is used in most cases. But here one important detail lies - polystyrene foam can be used, but only for certain designs. The fact is that it has a high degree of flammability, so they can not be insulated the facade of the house at least for the reasons of fire safety.
- Screed. To save, some people do not buy a reinforcing grid, which is 100% necessary. As a result, concrete begins to crack, you have to call the masters and pay twice as much.
- Do not save on the foundation waterproofing. He directly depends on him how long the construction is like.
As you can see, choose materials for repair or construction are not so difficult, not enough for prices, choose a proven brand and check the packaging. As for the fact that building materials are in demand, then, perhaps, the most common is cement, because no construction is not accounted for without it.
About how to choose cement, see this video.
Methods for increasing sales
Trade of construction materials - business on the edge of the foul. There are no huge surcharges in it, and the main profit comes at the expense of large sales volumes. Construction is reduced. New materials appear and an assortment is growing. In order to be successful in this business, it is necessary to work finely with the assortment, various groups of buyers and customer retention conditions.
How to increase the sales of building materials in these conditions, and other features of increasing the profitability of this business direction. This will be discussed in the article.
Who is the client?
All buyers of building materials can be divided into three groups.
1. Retail clients. They bring maximum profits from each unit of goods, since the price for retail buyers is less important, and they are ready to pay 10-15% more for the service, availability, transport accessibility, quality of service. But for their service, you need high cost of goods in stock, retail points serving staff
2. Wholesale customers - construction organizations. This is the most attractive group of buyers, because they regularly need large volumes of goods. In addition, they are focused on the presented range, speed and uninterrupted delivery.
3. Wholesale clients - Trade enterprises (intermediaries)who resell purchased goods from you. This is a group, with the lowest marginality - intermediaries increase your turnover, but give minimal earnings, since for profit should be purchased goods at the lowest low price. The essence of their business to buy cheaper to sell more expensive, they can overpay only for exclusive.
To increase sales of building materials, it is necessary to clearly understand which customers you are oriented - wholesale, retail or both of others.
Getting to choose not from personal preferences, but considering the situation and statistics in the region and other objective factors.
The number of potential customers in the category, the current situation in the business, the needs of the regional market, the amount of funds you are willing to invest in the development and others.
Example
If you trade in a region that develops well and in which there are many developers, it makes sense to focus on them. If you already have an extensive network of retail stores located in places with good permeability, it is reasonable to continue the development of the retail direction.
10 effective ways to increase sales
You can increase sales in both traditional and non-traditional. We will tell you how to increase sales of building materials for the population and the B2B sector. Below are 10 most efficient ways that allows us to increase sales in such companies at least 20%.
1. Wholesale for retail. If before that you were engaged exclusively by retail, you can open an additional wholesale direction, even if it does not bring profits. What for? To have a constant large amount of sales, at the expense of which you can receive discounts from manufacturers and low input price.
Having obtained a reduced purchasing cost, you can:
- put a higher margin on retail and earn on every goods sold even more;
- reduce the markup to retail, making prices as low as possible, and increase profits by increasing the turnover.
2. Expansion of the range. The expansion of the range requires additional investments, and therefore should be clearly justified. To go to this step "Just in case" or "so that it is steeper than others" do not. Expand the commodity line makes sense if it allows you to increase profits or customer stream.
Expansion of the range allows you to increase profits by attracting new customers and sales of goods by the "steam locomotive".
Attraction of new clients. The extension of the range contributes to the emergence of new customers in two cases.
Firstly, When you know those who can offer new items. Hope for ghostly buyers who will appear with the update of the range naive. The expansion is justified when there is confidence that the new product will be bought.
Secondly, When you know about potential customers who wish to acquire everything in one place. For example, if you have a new roofing material, they will buy bolts, and screws, and roofing material. On this material, you can go to zero, but you can earn you can sell screws, fastenings, drainage.
Sale of goods by "locomotive", i.e. when the client comes to you for the sake of a new product, and leaves, having bought a new product and something from the main range. In this case, as in the previous version, a new product may not profit - the profit will go from the "goods-locomotive". Thus, on the new product you will not earn nothing, but earn it all that it will buy in addition.
Please note that in this case the work of the sales manager is played an important role. It is he who must offer the client not only a new product, but also "commodity goods". He must actively sell and know everything about cross-sales. In reality, it often happens that the owner creates such a system, but the manager does not fulfill the requirements and the company works in zero.
3. Sales through the website. Internet sales are an effective method to increase sales into a crisis or during seasonal decline periods, for example, in winter. Sell \u200b\u200bbuilding materials via the Internet. If you do not have your own site, it's time to create it. If there is a site, it is important to promote it, seeking relevant (targeted) visitors. The site allows not only to expand the circle of buyers, but also to save on costs (on renting an office and wages of managers, because to accept orders from the site can an employee working at home).
- Visualization. To increase sales, it is not easy to advertise the goods in words, but to clearly show customers how it can be applied. For example, if you sell roofing tiles, add a roof photo covered with this tile to advertising in a magazine. Or put on the sales points stands with tile samples laid properly.
- Search for a infestode. Do not know what to hook customers? Come up with an informational reason. For example, call regular customers with a discount message, about the ship to the warehouse of the goods, which they took last time, or the soon appearance of a new product.
5. Perform the functions of the pc. Large customers are ready to overpay for the possibility of purchasing goods in one place. You can not only sell your goods, but also find / bring other products for customers. In the plus everything will remain: you sell your goods and, perhaps earn through mediation; The client will receive the desired building materials in one machine.
6. Work schedule. It is possible to achieve an increase in sales in the building materials store by adjusting the work schedule.
- The main client flow. Ideally, it is worth tracking the days and time in which the main stream of customers is going and be sure to accept orders in this period. Suppose if the lion's share of orders goes on Saturday and Sunday, then the day off is better to do on Monday, and Saturday and Sunday leave the workers.
- Counterweight competitors. If your competitors work until 18.00, work until 20.00. If they are resting on Saturdays and Sundays, try to work these days. This will increase the chances of the fact that customers will come to you.
7. The possibility of installments. How to increase the wholesale sales of building materials? If the financial position allows, implement the goods in installments. The main thing is to follow the size and state of receivables.
8. Cold call. Increase the number of sales at the expense of cold calls. They will not give quick results, but if you correctly build a dialogue, after 2-3 months, the number of customers will begin to grow.
9. Active work with clients on an incoming stream. It is easier to keep the client than then call him "tricky". It is important that managers have installed contact with all customers who came independently to get the opportunity to subsequently perform "warm" calls.
- If you are only engaged in wholesale trade, and the client looked through / called to clarify the presence of a certain material, features or cost of the goods, should be drawn into a dialogue, if possible, finding out the need, and certainly take contact details.
- If you are engaged in wholesale and retail, it is important to correctly contact with customers who come to retail outlets. Consider that among them there may be wholesalers and those responsible for the major procurement of the face.
10. Customer service standards. On improving sales, the introduction of uniform service standards in the entire trading network has a positive effect. It is important to control the work of managers and teach them to competent communication with clients.
Situations where the manager was not in the mood and sent a client or lazy to fully respond to his question, you need to be reduced to zero.
To do this, all telephone conversations should be recorded, and the surveillance cameras must be installed in the trading halls. Ideally, to develop for each manager the finished conversation algorithm with the client and make answers to any objections.
Summarizing all the above, to increase the sales of building materials in your company, you must perform the following steps:
- Analysis of customer needs
- Maximum customer satisfaction
- Improving your own sales department
- Attraction of new clients
- Motivation to hold existing
When it comes to repair, each person begins to buy building materials. And it is from the choice of building materials that further comfort will depend on the comfort and comfort in the house. And if these materials are needed for construction, it is worth considering the choice even attentive. After all, as is well known, the durability of the construction, and its reliability, and safety may depend on the quality of the material.
How to choose good building materials?
The modern building market offers a wide range of materials designed for various budget frames. However, even if you have a small budget, you should not buy the material of the lowest quality. You can choose from all options the most optimal, responding and quality requirements, and permissible pricing policy.
So how to choose building materials and what should be paid attention to? The main advice in this area can be considered:
- Price quality. Do not forget that from the cheapest materials will not be able to create reliability. Conversely, not always the material with the highest price can be a holder of high-worth quality.
- Check the storage conditions for building materials. That is, if you see that the packaging has not saved its originality, it means that you need to take care of the material inside.
- The presence of guarantees from the seller allows us to talk about the material as reliable and safe.
- Consider all the compliance with your material requirements before you buy it (frost resistance, safety, moisture resistance, and the like).
Given all its preferences and wishes, you yourself can choose the best option for building materials that will not only serve you as long as possible, but also will save some funds.
Where to quickly find the best building materials?
If you do not have time to search for building materials on the market or in stores, GlavOrgstroy services will help you make this difficult choice. Here are the best and most popular offers in the field of building materials that can comply with absolutely all search criteria and customer requirements.
On the portal GlavOrgstroy you can:
- Place your ad with the requirements of what you are looking for, get offers from sellers, to make your choice.
- Negotiate with potential sellers and customers.
- Suggest your products or services completely free.
- Receive fresh and current news in the construction industry.
In order to fully use the services of GlavOrgstroy, you need:
1.? Communicate on the site.
2.? Fill out the profile application, indicating the moments of what you are looking for or offering.
3.? Place an ad by requesting the possibility of completing the tasks.
4.? Make your choice from all the proposed options, making a deal with a reliable and responsible partner.
As you can see, in a rather short period of time you will be able to make a choice of high-quality building materials, cooperating with reliable and proven partners.
1. Find out which materials you need
To buy exactly what you need, and do not overpay, you need to decide which work you will spend. This is compiled.
The design project also eliminates you from the flour of choice. Architect or designer explains in detail, the materials of which colors and textures are needed - it remains only to buy them.
When choosing finishing materials, you need to pay attention, for repairing what particular rooms they will be applied. For example, it is better for the kitchen to take moisture-resistant, and for the bedroom - environmentally friendly paper or flieslinic.
2. Decide where and who will buy materials
If you want to save, it is best to go to construction hypermarkets: most of the goods they sell at the most competitive prices. But different little things, like brushes or fasteners, you can buy on the market - large networks sometimes overestimate prices for such products.
As for manufacturers, it is always better to give preference to well-known and proven brands. So the risk to run into poor-quality products is lower.
3. Carefully learn packaging
Often it is already clear by packing ,. On the packaging of a quality product, information about the manufacturer and the number of quality conformity certificates must be specified. If something causes a suspicion, such as blurred pattern, errors or typos in words, such a product is better not to take.
Packaging will help determine the condition of the material. Look at the shelf life, pay attention to how the packaging itself looks like, whether it does not deteriorate: some materials may be spoiled due to improper storage.
4. Save with the mind
4. Order materials in advance
Materials from abroad or items that are performed by an individual order, it is better to buy in advance - for their delivery can leave a month or more.