Thoughts globally start locally. Most people are decided to start their own business activities initially apply their own strategies based on experience in business at the most primitive level. This is evidenced by statistics, unfortunately, it is inexorable. Every year 90% of new firms are bankrupt. We offer 7 universal strategic development tactics, which can be applied today and in the shortest possible time to succeed in the development of small businesses. Here will be talking about ways to help develop your small business in the context of modern competition:
- Implementation of buyers promotion programs without reducing prices for goods or services.
- Proper distribution of resources aimed at servicing and attracting customers.
- Formation of an expert image for business and head in media.
- Enhance local popularity in order to promote brand.
- The outline and clear vision of the borders of their niche in the market of goods and services.
- Analysis of large business as a competitor with the identification of benefits and advantages for a small enterprise.
- Increased entrepreneurial standards.
Data 7 strategies do not require special investments, you should only invest your desire to develop and act. Results are guaranteed! You can emphasize a lot of accompanying useful information from this article. And the quotes of successful strategists of the modern business world are waiting for you.
1 Develop the standard management qualities in business
Intuition, emotions and advice of acquaintances are better checked in personal life than in business. Therefore, the first thing that is necessary for a novice entrepreneur is to increase its standard organizational qualities in three steps:
- Strategic thinking and cold calculations should be laid in the quality of the entrepreneur even before the opening of the company. Basic knowledge of marketing strategies that use product promotion tools, price installation, the search for new customers develop practical image activities. It is like a stone launched in the foundation of the house, and your strategy should be ready before building the basis for business development.
- Record your goals and remember that they are real, they should be measured in times and investments, as well as have their localization. By making a decision on any topic, think about your primary goal: this decision closes or rather gives you away from it. Success is the sum of small deliberate solutions.
- There should always be time to choose a direction in which you need to move. Otherwise, how to know where to strive?
- Your strategy should contain a remuneration system. Completely encourage yourself for new even small achievements to be always motivated.
Tactics of increasing its own standards of management qualities should be applied to all types of strategies, so it is in the first place. If the level of quality management standard is higher than a competitor you have a huge advantage. Develop a self-discipline and defeat your competitors working on yourself. In any strategy, it is important to manage resources, and all the resources are only the question: how to manage them? All four above the listed rules earn, if the created image of the manager and mutual support of employees on the principle of synergy is. Remember, the product itself is not all! Firms are very often focused on the product, motivating it with an old irrelevant in a competitive market with a stereotype: "A good product will protect yourself." The product itself cannot be formed separately from three marketing tools: sales, distribution and price. These elements are mutual and are born only together, creating agreed integrity.
2 Together with business, strategically develop its popularity
How to find you easy? Think globally, but act locally, let's start to be visible on its street, in its area, city. Step-by-step strategies expand the local popularity of your business. Use the ability of the Internet to be interested in geotargeting for your site. Test modern approaches to doing business, seek from Google Analytics, check the statistics of your site. Remember your Internet page is not just a business card, but also a strategic tool, you have only a few seconds to attract the client so that it decides to take advantage of your proposal. Perceive the visual design of recognizing elements as an investment in attracting additional customers. Your brand's logo should not be an artistic work, its task to convey the thematic "messenge" to target consumers. Qualitatively, the goods, regularly update the nomenclature in the prices and prices. Maximize the contact information, add the service: "Order Free Call". Check the correctness of the site display in different browsers on various devices (PCs, tablets, mobile phones). Customers meet your business on clothes. Plan a small project to develop the image and local popularity of the enterprise.
3 Only 20% of customers develop your business.
The principle of Pareto states about the 80/20 imbalance, which shows that 80% of the effort brings only 20% of customers and, on the other hand, the same 20% will bring 80% income business. All efforts cannot be equally designed for all buyers: first, it is unrealistic, secondly it is unprofitable. Watch out only for your target client group, that is, to the main market segment, to which your proposal is sent. Imagine a market in the form of a cake. Your task is to cut the most beautiful piece of market in your own business. This does not mean that the big piece is the best. Think about whether you know your customers not only under a demographic profile angle, but under psychological and behavioral. What is your consumers in life, what do you like, what do you expect them to unite? Only in this way you can find a binding thread of suggestions with the target audience of interest. In their advertising slogans, unleash the problem of clientele, manage the utility language. Watch out for your materials to promote. Does the tongue available they are outlined. Have you forgotten noted the benefit to buyer. For the client, it is important to get information from advertising: accuracy, experience, security. If you do not yet know your consumer well, apply the method of pleasures of buyers. Use the secret buyer method, that is, a person who will check the quality of customer service at the observation principle. Do not be lazy to apply marketing analyzes, their advantages can be objective that you can miss. In practice, the marketing tools are presented quite easily, and the results can hit you.
4 The strategy of narrow specialization gives the dominant business advantage
Well means a lot, but much is not generally good. If you are a novice entrepreneur learn to compete first in a narrow industry. Typical errors that allow restaurants - this is a too large list of dishes in the menu and as a result of colossal chaos in the kitchen. The client waits for a long time, after which it receives it in not the best quality. Of course, more purchases are made on statistics there, where more choice, but first of all should be thought of their money related to the development of the range, as well as on the barriers to enter new investments. Naturally, this does not mean that it should not expand its activities. Just do it gradually as the possibilities of your business rust. One of the most important problems is the remnants of the goods that were enjoyed on the shelves. Most often they bring losses, since it is impossible to sell them even at cost. The wider the range, the more sales, but also the more unprofitable residues. On the other hand, if a wide range will have an insufficient product supply, then many customers will be unhappy with frequent lack of presence of a previously acquired product. With a wide range, it is more difficult to withstand the balance of excess and shortages in the presence of goods on the shelves and warehouses. Before your time, be consistent.
5 Do not apply price discounts in business strategies.
Jeff Bezness The head of the bookstore Amazon said: "Does not bother me who offers prices by 5% lower than my prices, I am worried about the one who can offer the best service and conditions for the client than me." Manage business at a higher level of service and quality in comparison with your competitors. Do not risk low prices, it is absolutely unjustified. The rivalry strategy is implemented on price competition can work only for a short time, someone can always appear cheaper. In addition, there is a group of customers who are convinced that cheap - bad quality or criminal origin. The dumping price strategy will rather bring losses to business than profits. Remember, today people buy not foods, but brands. The purchase decision is not just a transaction, but a whole process starting at the emotional level. The goods can be seen, touch, it is physical, and the brand is born in thinking due to the combination of imagination and belief that arose in consciousness. The character of the brand is emotional. Think about the distinguishing features of your brand, what benefit to customers your offer. What is the reason to believe you? Do not allow it to be only a low price.
6 Develop the image of a sectoral expert in media
What do local media written about you or your business? Whether you know as an expert in your field, which gives important conclusions and sectoral comments. Take care of your professional image in media, as well as on the Internet. You must show your initiative yourself, contact your traditional editors in your area and with information Internet sites. Create a conscious personal image of an expert, build a story that will be a serious argument for you on the customer struggle. Collaborate with bloggers. If there is an advanced blogger in the region, which leads his blog on the topic tied with your craft, offer him cooperation. But only attention: At first, think about whether these actions are really strengthening your image or simply you decided on this step, because everyone do. Do not follow blindly for trends, effectively use accessible marketing tools, especially news. The main thing is to remember the purpose of your activities, on issues of the stipulated in the first paragraph. Do not focus only on finding new customers. Encourage your buyers not low prices, but a comfortable emotional state, because customers love to feel safe and be under guardianship. Prepare your advertising bulletins not only causing the desire to make purchases, as well as carrying valuable information for the client. Watch how large networks work, subscribe to their mailing. If you decide to create your brand page on Facebook, then update the regular news feed. But you do not need to spam one advertisement, add valuable information for readers. Watch out and even ask what you are interested in customers, answer all posts comments and email. These are tools supporting your activity, but may harm in the absence of due attention.
7 Explore strategic tactics of large networks
You can not always know everything. Be prepared all the time to learn. All books about business every hour per share lose their relevance. Be elastic, reactively react to market changes and innovations. GENERAL ELECTRIC manager said: "If the rate of changes that occur on the external field of activity of the company faster than inside the same company means it is approaching its end." Large companies have huge advertising budgets to comply with modern market conditions. Of course, for you so far it is not available, but this fact does not exempt from responsibility to peep and adopt the skills, experience. Learn practical benchmarking better from leaders. But observation is not confused with copying. You have tremendous sources of learning material, 10 examples specifically for you:
- Read the site.
- Search for proven finished solutions in other industries.
- Look for information on the Internet.
- Attend competitors' salons as a secret buyer.
- Collect auction materials.
- Conduct a survey relating to the client's opinion.
- Implement discount for creating old customers.
- Compare other people's booklets with your own and ask the opinion of a few people what they think.
- Communicate with industry experts.
- Visit conferences, exhibitions, presentations.
In the modern world, many possibilities are available for you and most of them you can start using right now. Learn to detect opportunities for you. And most importantly act!
The lack of strategy is constantly influenced by someone else's tactics.
Successfully develop a business - a task not from the lungs. It requires absolute returns and concentrations, certain knowledge and skills in a particular sphere. However, such experience is very useful both in person and in a professional plan. Below will look at several tips and appropriate examples for opening and promoting business.
Build a business plan
You can develop a business only when there is an interesting idea that is different from proposals already installed in the market potential competitors. Any business begins with ideas. That is why you first need to explore the market in order to well-navigate in the situation. You need to choose a lesson that likes, because business will require certain investments. Do I want to invest in an unloved business?!
How to develop a business? In the process of studying ideas for future classes, it is necessary to concentrate on that products or services, which are currently ready to pay people. To do this, take into account many factors, including a geographical position, financial component and so on. The winning option is to be commodity products and services inaccessible in the region where the basis of the business is planned, or those with which you will work more efficiently than competitors.
If you still have not chosen, which business can be developed, you can arrange a meeting, in the course of which you and 3-5 your friends will record current ideas in the notebook. It is also useful to chat about your interests and ambitions. If you really don't want to do this, you can search for sources of inspiration.
Recommendation Create a business plan and develop a business that really likes, is not profitable. It is much easier to deal with the work to which you are genuine interest. Suitable and the topic in which you are a professional and perfectly understand. So, if you soul messing with children's toys, you do not need to start trading auto parts only because of the illusory profitability.
Study
How to come up with an idea and how to develop a business? It is advisable to spend a small study and find out which structures are already involved in the selected market segment. This is how your potential acquaintance with possible competitors should be held. Moreover, this approach will make exceptional benefits, because you can find out which product products and services are currently in the market.
Final option
You can develop a business only after the idea is invented. That is why it is important to minimize the list of ideas and try to determine the final version. It should be remembered that in the process of choice, you must navigate not only on the range of commercial products and services that planned to offer to buyers or customers, but also on the price, location or on a combination of a number of factors.
Tell about the idea
How to develop a business from scratch? If you attach all the strength to achieve this goal, everything will work out. However, it is also important to consider the most close to you people, because they will never cross and will be honest with you, like no one else. That is why it is advisable to listen to their suggestions and advice. Nevertheless, it is not always necessary to do the way they offer, because you have your own head on your shoulders. Listen, however, draw the findings yourself.
As far as the idea is feasible
Before wondering how to develop a business, you should calculate how much your idea is realizable. Are people ready today to pay for that product or service that you want to offer them? Can you get a sufficient amount of cash as a profit to spend a precious time on this idea?
Is your idea unique?
How to develop a business? It is worth noting that the first steps are very important. That is why it is necessary to carefully work all the moments. Whatever the idea you have stopped your own choice, you need to make sure that it has no analogues. Only so you will have the opportunity to get around or eliminate competitors, which will affect your business, is definitely positive. To bring minor changes to already existing products - and the case is in the hat? No! This is not enough to build a successful business. That is why experts recommend to show fantasy and in no case be afraid to stand beyond the usual. You will manage to get around competitors, if your idea is different next to obvious advantages. In addition, come up with a name that will suit your case, as well as check the availability of a domain on the Internet and the possibility of its application in your country.
Business Plan Development
How to develop a small business? If the idea and name is, it is advisable to proceed with the development of a business plan, which in the future can be shown to investors. To begin with, it is necessary to evaluate its operating expenses. Only so you will be able to make a forecast for the cost of production of commercial products or the provision of selected services. At the same time, it is important to include the costs of a production nature, tax payments, transportation, storage, wages fund, facilities for renting premises and so on.
Being aware of all operating expenses, you will define whether your business will be successful. In order to be afloat, your costs should be much lower than the income. Today, developing business in Russia is quite difficult. That is why your plan should be perfectly built. Naturally, it is impossible to calculate the costs as much as possible, but it costs to approach this issue as much as possible.
Market definition
Should be a realist. How many people will buy your product or take advantage of the service you offer? How much are they ready to pay? If one of these numbers turns out to be much less compared to your forecasts, you need to organize the revision of the business plan. It is necessary to make a small calculation. For example, multiply the average check on the number of visitors who want to go to your cafe per day. That is how you will calculate your own revenues at least approximately.
Plan Promotion
How to develop a business correctly? To do this, you need to form a plan for its promotion. To begin with, it is worth planning a budget, after which you come up with ideas that correspond to this budget. Today there are quite a lot of tools for marketing advancement. Among them, shooting a commercial, the use of social networks, context or targeted advertising and so on. It is necessary to think not only as, but and when it is better to contact with the target audience. For example, social networks are not the most successful sites for launching cruise advertising for people who have been 55 years old.
Sources of financing
How to develop a business so that you are afraid of competitors and love customers? To do this, you need to work a lot and have sources of financing your business. You can use both personal savings (it is important to note that this option is priority) and loans that today are actively issuing banking institutions. In addition, local investors can be attracted to develop an interesting case, as well as find business partners. It is very possible that a person who has more than enough money is interested in an outstanding idea. It is worth paying attention to major businessmen and popular companies that have been investing in risky projects for several years to become partners (to have a share in business or receive a certain percentage of sales).
Infrastructure of your business
Today, its infrastructure is an important factor in the success of the case. Even an office space in which you work, plays an exceptional role. Naturally, it is advisable to consider more budget options to begin with, but when you appear the opportunity to move to a comfortable office, which is not ashamed to invite partners or customers.
In addition, it is necessary to purchase modern equipment, all that will need for labor activity. It can be computers, mechanical tools and so on. You need to create an effective documentation system to expect tax payments without much trouble, track your own expenses, billing and other.
Client base and other aspects of doing business
Today, a special importance in the successful work of the business plays the use of PR and marketing. Your main task is to attract potential buyers or customers. One way or another, they must be interested in your product or service, especially if the company exists on the market no more than a year, is a newcomer, because it speaks of the absence of a wide customer base.
It is necessary to organize the launch of effective advertising, which not only will attract attention, but will also be a motivation to action from each potential client. That is why a good result gives the manifestation of fantasy and underlining those qualitative characteristics of the business that are valued by your potential buyers.
It is advisable to engage in the spread of free product samples among the target audience. After all, this way in your business is attracted by such a tool as a sarafined radio, and this is the most effective way to attract customers today. By the way, the negative feedback must be reacting positively. It is necessary to try to cope with the problem that caused the consumer discontent, because people are much loyal to the mistakes that you are willing to fix.
You can establish public relations with the traditional method. To do this, it is advisable to visit the target exhibitions, conferences and events that conduct structures whose activity is similar to yours. In other words, go there where your potential buyers come, customers. You can also act on the principle of dating: to ask friends and relatives to introduce you to potentially useful people for your business. The interaction of such a plan is particularly important for startups, because business development is impossible in vacuo.
Special attention should be paid to the quality of service, because competition is high today in almost any sphere, and consumers choose the best. So, it is necessary to master the art of making contact with people. When communicating with clients, it is important to "read between lines" and be able to satisfy their whims, maybe even those on the existence of which they were not suspected before. You need to be able to sell yourself and, of course, the goods, service. It should learn to deliver the joy and sense of satisfaction to people. Chatting and courtesy - your helpers in this difficult business.
However, no need to forget about such a thing as modesty. The client is not always right, but your task is to reinforce his confidence in the opposite. It is necessary to work as much as possible on loyalty. If the client is pleased with you and your business, product, service, then he will tell about your surroundings. So his friends, relatives, acquaintances will also come to you.
Finally, we will talk about the website. Currently, you can find everything on the Internet. A diversity of the website suggests that your resource should differ structured, brightness and, of course, a convenient interface. Of course, if you wish you success and continuous existence to your business. Through the site, people will contact you, interested in your products or services, express opinions and buy your goods, use the services. As a result, your offer can be affordable not only in a particular city, but in the whole region, and maybe in the world.
Business Plan Example
To consolidate information on business planning, consider the topic on the example of the opening of the Tira. So, the business plan in this case includes the following items:
- The main aspect is the choice of premises in a place where many people are better - not far from shopping and entertainment centers. The size of the room must be as follows: Width - from 6 to 7 meters, length - about 10 meters.
- Purchase of pneumatic weapons (several pistols and rifles). Costs - 3.5 thousand rubles.
- Purchase of thousands of paper and one mechanical target. Costs - 21,000 thousand rubles.
- Acquisition of souvenirs for those who do not shoot; Applying a logo on these souvenirs. Costs are about 7 thousand rubles.
- Production of a special rack, tax payments, re-equipment of the building under the TIR. Costs - from 60 thousand rubles.
15 Jul
Why I decided to write this article
Because many who ask me questions, ask what at first it should not even bother. There are even such issues with whom a person may never come together. In general, in the heads of many novice entrepreneurs there is a "grief from the mind" and this grief we will "eliminate" in this article. At least I will try very much. Now let's talk about mistakes, and then I will give a step-by-step plan, which I see him.
Some errors and solutions
1. The break-even point is not counted.
Many start a business without even considering how much at what period you need to sell to go out in zero. This is important because many business models are cut back at this stage.
Calculate break-even point just. You think how many expenses are per month and then consider how much you need to sell goods per month or provide services to make these expenses. If the number is too big and it seems to you unreal, then it is better for such a business not to take. If you think that you can sell the desired amount of goods to cover costs or start covering costs in a few months, you can think about this business further.
Conclusion 1: As long as you have no full financial picture of the business in your head, take money into debt or even use your savings.
2. Everything should be perfect
At the beginning of your business, I want everything to be right and beautiful: the most modern equipment is bought, the most functional site is created, the office is repaired, etc.
The desire for the better is useful, but there is one "but" - before spending money, check the performance of your business model. Make a dear site design, first make sure that your services or goods are generally in demand.
Or, if you open a cafe before making expensive repairs, try to start selling in the room that is with minimal investments. If sales goes and place in this area of \u200b\u200bthe city will bring at least some profit, then you can expand or make cool repairs.
Conclusion 2.: Do not invest significant amounts until you make sure that the product itself is needed. And no need to bring everything to ideality, thereby pulling away the start. Start with what is and gradually develop and improve.
3. Not an understanding of your future business or simply no love
I personally think that business should at least like. For example, I love every business project and if I hadn't loved, they would not get profitable.
Some novice entrepreneurs write me questions "what to sell", "what services it is beneficial", "what business is profitable", etc. I answer everyone: "Open your bank." And I don't like my answer to anyone, although he answers all these questions. Each entrepreneur has a different life situation, different interests and different knowledge. If one likes to sell toys, and the second one likes to sell men's suits, they will not be able to swap business and be so successful. All because they do not understand the model itself and simply do not feel interesting.
Conclusion 3: You can not build a business on the idea only because you just know that it is profitable and do not have interest in it. Business needs to be understood, love and "be in the subject". For example, I could not open a massage salon and bring business to success. Not because I do not have enough money, but because I will not make sense in this business.
Where to start your business - 10 steps from scratch
First I want to say that below I will give 2 plan, where to start your business: Full and simplified. Let's start with full.
Step 1. Business Idea
Of course, to start a business, you need to know what to start. I always spoke, I say and I will say that the entrepreneur should have an idea. If you can not even come up with an idea, then what business is speech in general. It is not necessary to be an innovator and invent something unimaginable. You can take an already working idea, looking around, find the shortcomings in it or just improve the way you can see exactly and it will be another business. It is easier to go on the formed market than to form it yourself. And the idea should not be global, you can start the microbusiness or.
In order to come up with or find business idea, read the following articles and after reading you 100% decide on the idea:
After the articles read the ideas are invented, you can move to the next step.
Step 2. Market Analysis
After choosing a business idea to analyze the market, find out if you need your product in general. Evaluate competition, reveal positive and negative aspects of competitors, find what you will be different from competitors. Compare prices, quality of service, assortment (if it is a commodity business) and look at the maximum, what you can be better. It is necessary. Why? Read!
After the demand and offer you appreciated, realized that you can compete with the available companies, you can move on.
Step 3. Business Planning
Step 5. Registration of your business
It is impossible to miss this step because the business must be registered. You can use LLC or IP. It all depends on your activities. For this you will be helped by articles:
After your business is decorated, you can go to the next step.
Step 6. Taxes and reporting
I pointed out this step immediately, because you initially need to decide what kind of taxation system you will work. It needs to be done immediately, because the amount of taxes and methods of payment depend on it. To do this, read the following articles:
And also read other categories of category, because there you will always find up to date and complete information about the management of tax and accounting. You can also ask your question and get an answer from the specialist.
Step 7. Fast Idea Testing
Someone will say what can be tested without business registration. And you are right! You can, and so, but I did not in vain at the very beginning wrote that there will be 2 options for the development of events and in the second I will tell about it. And now we turn to the test.
You initially need rapid testing - "Checking the Boat". To test the idea testing, give minimal advertising, make the minimum possible product and try it to sell it. Examine demand in practice so to speak. You must look into your plan, evaluate what you must at least in order to start and immediately start. Why this is done. At the very beginning, I wrote about one of the errors of novice entrepreneurs, which consists in pulling the start, in constant refinement, etc. No need to bring to perfection, you need to start as quickly as possible to check the idea in action, get the first sales and inspired to continue development.
If the start does not give first sales, then you need to reconsider the plan, idea and look for errors. Quick start is being done even in order for you in case of failure spent less time, forces and money. Agree, it would be more annoying to prepare a year, and then failed? It is less insulting to understand your mistakes right away until you have had little to do. So you can make adjustments in the course of action and everything will start to get!
For the test, ideas and your business can help you.It is more for the test ideas on the Internet, but for the real sector (offline) is also suitable.
Step 8. Business development
After the tests were performed, the plan is adjusted and selling slowly went, you can deal with business development and refine to be perfected everything that you wrote in the plan. Now you can already improve the site, increase warehouses or office, expand staff, etc. When your idea and business model showed your performance, you are easier to put more global goals. Moreover, you have already received the first money from the first orders or sales and you can reinvest them in development.
If there is not enough money, then it is already possible to resort to loans and loans, because the business brings money and it is possible to occupy with a clean conscience. If there are not much money, it may even be a credit card. I told how you can use banknotes money without interest for your business.
Step 9. Active Promotion
This step could be attributed to development, but I made it separately. After you have wider warehouses, more powerful equipment and site, more employees, etc., you need to ensure all this work. This requires aggressive advertising at the maximum. You must use a lot of advertising opportunities. Look for customers on the Internet, make offline advertising, deal with direct sales, etc. The more advertising tools you use, the better the result. But be sure to fix the results and sift not effective advertising tools so as not to merge budgets into an empty.
Step 10. Scaling
Your business works well, brings money, you are constantly developing, everything is fine! But there are related directions or neighboring cities. If your business model has shown successfully in your city, you can make representative offices in other cities. If there is no desire or opportunity to go into neighboring cities, you can simply capture the adjacent direction if there is any.
For example, if you sell household appliances, you can parallel to open repair service and provide paid repair services. If your client's technique is not repairable, you can always offer him to buy something from your store. In general, look at your business and I am sure you find, for what to catch.
What can still pay attention to
During the launch of the business there are several parameters that allow you to evaluate how effective your business is at the start, take them seriously:
If the net profit of your business is above zero, not counting the cost of equipment, as well as taxes, then your business will survive, because it generates some kind of money. If lower zero means, your business burns money, and he does not have any loans and investments;
If you planned sales for 200,000, and sell by 50,000, then this reason to seriously adjust your work and, perhaps, the plan itself;
You must be comfortable. Business is hard. If you are also constantly hard, then it will be difficult to cope with business tasks. Provide a sufficient level of comfort so that you do not feel deprived of your own business.
How to start and open your business simplified scheme
As promised, I will give a simplified scheme of how to start my business. Because I already painted all the points above, I will refer to them here so as not to repeat.
I myself enjoyed this scheme once, because before I launched very small projects in which a lot could have missed. So the scheme looks like this:
- The idea (it should always be);
- Easy planning, you can not paint, but to fit the main points on the notepad sheet. Is done in order to draw a model;
- Quick test ideas. Perhaps even without investing and searching for money. Or it will be necessary very little money and they will simply be in your savings;
- Development and active promotion. After the first orders are, you can start an active promotion and bring everything to mind;
- Business registration and scaling.
As you see, I missed the registration at the very end, because some business projects can be implemented without registration, because during the test you do not have such a lot of money in order to immediately run for them to report to the tax. But if the business model has shown its performance and after active promotion, it has been criticized, then the design should be instant.
But still not to do even in the first stages without registration if you need a trading area, office or work with companies under contracts, because for this you need at least IP.
Output
In this article, I told where to start my business, spoke about the errors who often make newcomers and did now and now you know what to do before you start your business. Read my site, subscribe to it, and try to start doing your business. We will not leave anyone on the site without help. Thanks for attention!
Sincerely, Schmidt Nikolay
How to start your business from scratch if you do not have money and experience? Where to find a business business idea for the project start? What business do you get to get the first profit tomorrow?
Hello, dear friends! In touch, Alexander Berezhov, an entrepreneur and one of the founders of the business journal hetic bober.ru.
Today we will talk about how to start your business from scratch. Is it possible to do at all? I am definitely answered - YES!
Here I will describe a step-by-step technology for opening a business, and will give examples from your own business practice, and I will also talk about the experience of your entrepreneurs' friends who started their work without having money and other material values \u200b\u200bin the form of premises, equipment or goods.
You only have to explore this material and apply the knowledge gained in life!
Ready? Then we went!
1. Why are newbies better to open a business from scratch?
Dear readers, this section of the article is very important! I sincerely advise you to carefully study it. We guarantee that you will not regret.
Here they will explain the key points to open their case for beginners in terms of psychology of entrepreneurship.
Before starting a new project, be sure to think what your desire is due.
Understand your motivation to open a business, and my little test compiled in the form of two blocks of different beliefs will help you with this.
For example, an excellent way to open your business for a beginner will be the sale of popular, sought-after goods from China.
Belief Block number 1.
What thoughts do not open your business:
- How would you quickly earn a lot to pay with debts?
- The idea that I have in my head will accurately work, but I need money to implement it;
- What, worse than others? Here is my neighbor doing business and everything will also succeed;
- Tired of these bosses-fools, tomorrow I quit and open my job!
Yes, friends, business is more psychology than technology. A little later I will explain why.
Beliefs of belief number 2.
And, on the contrary, you are ready for the top of the business, if we think like this:
- I know how well to make a sought-after "market" and on its basis I want to open my business;
- I realize that at the beginning, large investments in the business are very risky, and only free money I can invest in business, but I will not occupy them, as the risk of losing money without experience in business is very high;
- It takes a lot of time, and to develop it, I must have a cash reserve or source of income, while my project will not bring a tangible income;
- Starting your business, I will no longer have bosses and controllers who sent me at work and I need to become a fairly organized person now to act independently and achieve success in entrepreneurship.
If you prevail beliefs from block number 1, do not hurry to get involved in a fight. After all, most likely, such judgments indicate the emotionality of your decisions and underestimation of the risks arising from the opening of their case.
The beliefs prevailing in your head from block number 2 indicate that you are fully aware of what is a business and are going to responsibly approach his start and further development.
Above I already wrote that business is mostly psychology and only then - technology.
It is time to clarify why it is.
The thing is that our internal "cockroaches" and misconceptions prevent us from starting their project.
Here are just some of the myths that brake the beginning of successful projects:
- Without money and business connections do not open;
- Taxes will devourge all profits;
- Bandits will take my business;
- I have no "commercial vein."
Surely you are familiar with all these fears of newbies. In fact, if you overcome them, or rather just score and you will not think about all this nonsense, then your chances of success will grow multiple times!
Documents for registration of LLC and IP you can prepare for free through the online service. At the output you get filled with blanks, which will remain printed and submit to the tax authority. So you already save your money and time at the first stage, insure yourself from the refusal of the Federal Tax Service, not admired in the complex language of the law.
2. Where to start your business, so as not to turn around - 10 Iron Rules!
Then I bought 2 terminals for receiving payments. You probably, and more than once used the services of such terminals when paying for a mobile phone. But this business cannot be called open from scratch, since at that time (2006) I have invested about 250,000 rubles in it.
So, friends maybe you know both successful examples of business projects and examples where entrepreneurs with their "brainchild" crash.
By the way, mostly all of all the history of great success, and we don't seem to talk about failures and even ashamed.
Like, here I am a fool, a loser, broke, lost money, climbed into debts. So what's now? And now there is nothing to do, it remains to live on and step by step to get out of the current situation.
In order for the site of this poor, you were not, here are the simplest rules that will help you start a business with minimal risks and great chances for the success of the enterprise.
How to start your business from scratch and not break - 10 Iron Rules:
- Never take loans to open a business if you do not have experience;
- Before opening a business, remove the "pink glasses" and ask yourself the question: "What I lose in case of failure"?;
- Be prepared for different options for the development of events, consider both an optimistic scenario and pessimistic;
- In no case do not open a business for money intended for other strategic goals in your life (the education of children, loan payments, treatment, etc.);
- Carefully examine the market and your capabilities, that is, you have the resources for the start of our own business;
- Do not associate with incomprehensible or "superfrial" projects for which serious investments are required;
- Perhaps, talk with experienced entrepreneurs who are successful in business and take note of their advice;
- Start a business in a friend your field;
- Plan the upcoming actions in writing and clearly formulate each stage that you have to go to achieve the goal;
- Be optimistic and stop at the first difficulties!
3. How to start your business from scratch - 7 simple steps on the example of a fictional novice entrepreneur Vasi Pupkin
I propose for clarity to go through all the 7 steps of technology to organize your case on the example of a fictional entrepreneur, let his name is Vasily.
This is the hero of our story, which decided to open a business from scratch.
Step 1. Determine your value
See, friends, I think you will agree that you can call the exchange of money on some value that you can give to your customers, that is, to solve their problem for money.
Suppose you are well driving a car or know how to make a beautiful design on a computer, and perhaps you have a talent for creating crafts with your own hands - in all these cases you have the value for which people are willing to pay.
Let's immediately proceed to the case and do a practical exercise that will help you start your business from scratch:
The task:
Take a piece of paper and handle, then write a list of 10 points, these are the skills that you in your feelings are better than others.
After this list is ready, think about what you feel good, you really like to do. Maybe this is now engaged in the hobby.
The fact is that a person cannot yet do what he does not like, and a business is a big creative process that requires you versatile development, willpower and self-dedication.
For example, as a result of this exercise, you came to the conclusion that you like to teach something, explain, communicate with people and work with information, and most importantly, that this is good.
Then combining your abilities, you can become a private tutor, consultant or succeed in the network marketing industry.
This is a general principle.
So, I lived - was Vasya ...
I conceived Vasily to open a business, and responsibly approached this task.
Vasya was a list of favorite classes and compared him with what he gets best.
According to the results of the exercise, our hero decided that he would deal with a computer design, since no longer the first year works in the company "DesignStroyproekt" of the city of Chelyabinsk, which develops the interior design and then finishes the room, according to the 3D project.
Vasily appreciated his strength and decided that he would become a private designer of interiors, he had already a number of completed projects, positive customer reviews and an impressive portfolio.
Vasya loved his work and sometimes even took her to the house, since the company had a lot of orders.
Already then, our hero realized that in fact, engaged in entrepreneurial activities, only his services buys a company at a low price, and customers pay for the design of the company's design is much more expensive.
Here Vasily smacked that if he could find customers to independently, he would not have to go to the office at all, and his initial investments in the business would be minimal. After all, his design skills themselves are essentially business.
So the idea came to our newly new entrepreneur to do business.
Working in the company, Vasya even received a small percentage of the projects performed, and therefore could influence its income.
Before he lived in a major city, where he had quite a few potential customers.
Step 2. We analyze the market and choose a niche for the future project
In order to understand whether your business is successful, it is necessary to conduct an appropriate market analysis on which you will sell your products or services.
So, Vasya decided not to rush and carefully prepared for a new life stage, which was called "free swimming in the business world."
For those a few years that our designer worked in the company, he learned that there are about 10 such firms in the market of his city, and they all provide similar services.
He asked his friend Pasha under the guise of a client to go to these companies and identify their weak and strengths to further develop competitive advantages working on themselves.
After the commercial intelligence, Pasha called a number of strengths and weaknesses of these companies. These parties Pasha designed in the table so that you were convenient to compare them.
Strengths of companies and competitors Vasi:
- the interior designer of these companies makes inspection and measurement facility for free;
- all companies provide a discount on the subsequent decoration of the apartment;
- 7 out of 10 companies give the customer a gift certificate by a 30% discount when re-ordering design projects them;
- managers 9 out of 10 companies carefully talk with the client, competently finding out its needs.
Weaknesses of companies and competitors VASY:
- 8 out of 10 companies are trying to be too intrusive to sell a large number of additional goods and services at the first meeting with the client. This causes its negative reaction;
- the interior designer in all 10 companies in the first conversation with a potential client leads a dialogue in a difficult professional language using a large number of special terms;
- 7 out of 10 companies take an additional fee for making edits to a computer design project.
Taking into account all of the above pros and cons of competitors, our hero Vasily decided to design the interiors of houses and apartments in its city at a lower price. Similar companies in the market are more expensive on the market, as they led considerable money for the maintenance of the workplace and payment of taxes for the employee.
The cost of services of our designer is now one and a half times lower with proper quality design projects.
This ended the second step of building his business from scratch from Vasily Pupkin.
Step 3. Determines with the positioning of your business and make a unique trading offer (ITP)
In order for your customers to be clear that it is you who offer them and what your uniqueness will need to decide on its positioning. In other words, in what light you will present yourself to your client.
Let's go back to our fictional hero of Vasily, who wanted to open his business and was at the stage of development of a suggestion for the customer.
Vasi had a good portfolio and a number of reviews from satisfied customers, but how to show all this to their potential customers?
Then Vasya said to himself: "I'm a designer!"And I decided to create your own website on the Internet.
Here he posted his portfolio, reviews, information about himself and their experience, as well as their contacts so that the potential client can be easily contacted him.
Formulated Vasily and its unique trading offer (ITP) *, which sounded as follows: "Creating interior design of your dreams for reasonable money. Creative. Brightly. Practical. "
So Vasya began to position himself as a professional designer, which for adequate cost develops a product of good quality for people average income.
Step 4. Compile action plan (business plan)
In order to launch your business and avoid many problems, you need to be prudent and try to set out your idea in the most detail as much as possible on paper.
You can write the following stages to the organization and launch of your project. Draw the schemes and drawings, make an explanation for them.
Correctly this stage at the beginning of its business from scratch is called business planning. This is your instruction following which, the chances of success increase significantly.
In one of the previous articles, I already wrote, be sure to check out her.
Now we return to our hero Vasily, who decided to become an entrepreneur and quit from work. Vasily wanted to open a business without investments for a long time, because I didn't want to risk money. He understood that without having proper experience, such an experiment could end well and lead to loss of money.
As a result, Vasya decided that his actions would consist of 3 simple stages with subtasks and look like this:
- Create your own website with portfolio, reviews and contacts;
- Place your portfolio on the Internet on sites for remote workers;
- Inform the nearest environment about your new project (friends, familiar and relatives).
Stage 2. Obtaining the first orders
- Sign contracts and get prepayments from customers;
- Execute orders;
- Get feedback and recommendations from the customer, add work in the portfolio.
Stage 3. Dismissal from work
- Write statements about dismissal;
- Work 2 laid weeks, complete work projects and convey business;
- Agree on the supply of customers for repair and finishing works by contractors.
Now he was completely ready for the first practical steps to transform himself from a hired employee in an individual entrepreneur.
Step 5. We advertise your project and find the first customers.
In order to find the first customers when you already have a proposal of your services, you must first notify your acquaintances, friends and relatives. Tell them that from now on you are doing such a thing, and also try to enter into the first contracts.
In the event that at the moment your services are not relevant to them, ask them to contact people who they could recommend you.
It's no secret that for large audience coverage and automatic self-testing, you just need to create a website.
In the meantime, the hero of our business history, Vasily was not sitting without a business and developed a personal site, created groups on social networks, hesitated the environment about the services they provided and sent commercial offers to its potential customers.
Send the first orders ...
Step 6. Run a business, earn the first money and form a brand
After completing all the previous steps, you gradually approached the most interesting stage - first orders, and therefore first profits.
- Wouldn't we strive for this, becoming entrepreneurs!?
- "How to make money by starting your business from scratch?" - Isn't we asked if we were asked?
If you show proper perseverance and follow my recommendations, you will certainly be successful. Just believe in yourself and do not give up ahead of time, be prepared for difficulties, because they will be, I tell you exactly.
So, our Vasily received and completed the first orders. As usual, he did it with his inherent professionally. The designer understood that it was not enough to earn money, because he was already able to do this at his office work in the company.
Possessing a strategic vision, Vasily decided that for the development of his business and increasing the cost of its services, he needs to work his name or as more correctly spoke in business circles - reputation.
Earn such a name that will help earn you all the rest!
Folk wisdom
For this, Vasya was not just sitting at home and watched TV, and methodically engaged in self-education, visited thematic exhibitions and seminars, went to the creative parties of designers and entrepreneurs, where he could find potential customers and meet new partners.
A few months later, the reputation of an experienced and punctural professional in the field of interior design was entrusted for Vasya. The average cost of his order grew, and customers came to him already on the recommendations of their acquaintances, which Vasya qualitatively provided design services.
Step 7. We analyze the results and expand the project.
When your business began to bring a tangible income, constant customers appeared, and you began to learn in the business and professional sphere, it's time to sum up the interim results of the work and outline new horizons. Simply put, it's time to expand your project in order to increase profits and own "weight" (your name) in the selected business sector.
So did both Vasily, he analyzed his results, incomes, outlined possible ways to expand business.
As a result, our designer compiled a new business plan.
Now Vasily could hire assistants who performed all the routine operations for him. Our entrepreneur opened his own interior design studio named after Vasily Pupkin. In her now he was the leader and art director.
Thus, passing the way from the novice designer and employee of the company, our now the big boss Vasily proved everyone on his example that opening business from scratch is really not required for this, and even more than loans that love to take inexperienced entrepreneurs.
Dear readers, perhaps someone will say that this is a fictional story and here did not disclose the issues of registration of the company, the proper negotiation of negotiations with customers, legal moments and other subtleties.
Yes, it really is so, but believe me if you take the basis of these simple 7 steps, then the opening of the business will turn into a fascinating journey that you will remember a very long time. And becoming an experienced entrepreneur, you will share your practical knowledge with newcomers.
I will say that personally I managed to open a business according to the described model.
I wish you good luck and confident that comes responsible for the beginning of your own project, after a while you will be engaged in your favorite thing and receive money for it.
Below you are waiting for working business ideas on the opening of your business from scratch, as well as real business stories about how I and my friends opened your business.
4. What can you do to open your business from scratch - 5 best business ideas
The following business ideas will allow you to start in business and in practice feel like an entrepreneur.
Some ideas will be associated with the receipt of profit with the help of the Internet, others - no.
You will only have to choose the type of business to yourself and start dive into it.
Business idea number 1. Business with China
Sale of trend goods from China is now a very relevant direction.
You can sell such goods by bought them directly in China via the Internet, through social networks, single-page sites and bulletin boards.
I have my comrade Alexey in Moscow business for the retail and wholesale of Chinese goods. At first it was a clock, different "jokes", things for the house.
Now this business brings him clean 350 000 rubles per month.
The scheme is simple and consists of 5 steps:
- Choosing the right product and test.
- Buying goods wholesale in China.
- Advertising this product over the Internet in different ways.
- Sending an ordered goods to the buyer by courier in Moscow or a transport company in Russia.
- Scaling business and promoting yourself.
And once Alexey worked as a taxi driver and started as far as I know from the debt of 30,000 rubles.
His success is to study the necessary information, it is possible to start at viewing the free webinar Evgenia Gurieva - an expert on business with China, and further take the first steps to implement this idea in practice.
This is what Yevgeny about businesses with China - 3 topical questions:
If you want to start an effective Internet business on the sale of popular products from China, visit an expert on launching this type of business.
You will learn step-by-step information for the start of the business now.
Business idea number 2. Counseling and training
If you know how to do something well, then surely there will be many wishes to take your experience and knowledge.
Now education is especially in demand over the Internet. It is here that you can find hundreds and even thousands of people who are willing to pay you.
For example, I have a friend Alexey, he lives with me in one city of Stavropol and teaches foreign languages. A few years ago, Leshe had to go to his students to the house or invite them to her home. Now the situation in the root changed, everything became much easier.
With the advent of the Internet, my friend began to train people to English and German skype languages. I myself enjoyed its services throughout the year. During this time, I managed to learn English from scratch to a conversational level. As you can see, it works.
You can also open your home business from scratch on learning or consulting people via the Internet.
Nowadays, many lawyers, accountants and teachers earn good money in this way. But there is an even more advanced version of earnings on your knowledge, it consists in creating and selling its training courses via the Internet.
To make a profit in this way you need:
- choose the topic in which you understand;
- write a training course on it;
- start Advertising this course on the Internet in different ways and receive sales income
The advantage of this type of business is that you record your learning course once, and sell many times.
Generally, the sale of information on the Internet in the form of techniques and manuals is called infobusiness. You can also open it and make for yourself the main source of income.
Business idea number 3. Earnings with the help of the social network Twitter (Twitter)
Today, almost every person has its own profile in any of the social networks. But few know that in addition to entertainment and communication can be well earned.
One of these features is the usual twitter for many - a social network for sharing short messages up to 140 characters.
Ordinary people here spend their time and money, and more intelligent turned this social network into their source of constant income.
It's no secret that everywhere where the people are "hanging out", there is money.
After all, our Internet users are an active solvent audience. So why don't you get part of their money. Moreover, it is absolutely legally and does not require outstanding knowledge.
It is enough to simply make a few correct actions and get the first profit. We have previously written about how to start your business on Twitter and receive income compared with the average salary in Russia. Read our article "" and implement the methods described in it.
Business idea number 4. We are engaged in mediation - earn on AVITO.ru
Earnings using electronic boards Announcement is the easiest and most affordable for most people.
You require minimal knowledge of the computer, a few hours a day and the desire to work on yourself.
With the help of sites that specialize in posting free ads, you can build your very profitable business.
This can be done in 3 stages:
- Find what to sell
- Place an advertisement on the site
- Get a call from the buyer and sell the goods
As a site, we will use the most popular chalkboard Avito.ru to accommodate ads for sale.
Here every day there are hundreds of thousands of ads, and the active audience of the site has tens of millions of users.
Imagine how many potential buyers do you find here?!
First, you can start here from the sale of unnecessary things that you have at home, and then post advertisements for the sale of goods and services that you do not even have available.
Do not believe that it is possible and want to know how it's done?
I myself tried to earn quick money with Avito, I won't say that I became a millionaire, but for a week several thousand rubles I managed to earn money.
Business idea number 5. We grow from an employee in a business partner
If you are currently working on hiring, it is not necessary to dismiss from work and independently open your business. You can do it inside the company in which you work.
In case your company is not too big, and you are there one of the key specialists there, then under certain conditions you can get a share in the company's business. This will allow you not to just receive a salary, but to become a full-fledged manager on a par with the current owner - your chief supervisor.
This is possible if you directly directly affect the increase in the company's profits.
Become an indispensable specialist and it is possible that the owner of the company will suggest you to become his business partner.
This method offers the legendary Russian entrepreneur Vladimir Dobugan. Yes, here will have to work, but you are without risks and really from scratch will become co-owner already working a company.
Dobgan himself brings an example of a guy who became a co-owner of a large network of restaurants in Moscow, and before that was a simple cook in one of the restaurants.
This young man really liked what he was doing, he was professional in cooking and causing the guests of the institution.
Owners, having seen his passion for work, first raised him to a restaurant manager, and then offered a share in the business for the fact that it would develop their network of establishments and train staff.
I do not remember the name of this person, but now he has become a dollar millionaire, in fact, without opening his business, and starting to develop someone else's.
This is also a good way to start your business, especially if your career is good in a small or medium commercial company.
Business idea number 6. Build your business online
If you have a well-own computer, you know how to create Internet projects or at least understand the principles of their functioning, then as a way to start your business from scratch to consider the Internet.
You can start a business online in two main ways:
1. Freilance.This is a business for the provision of paid services via the Internet. If you own professional skills, such as draw beautiful designs, professionally write texts or own programming languages, you can easily earn in a global web. More precisely, it is rather possible to be called work on yourself. Although successful freelancers earn from 500 before 10 000 dollars a month.
You can start earning in this way on popular exchanges for freelancer freelancers (FL.ru) and "Varkzill" (Workzilla.ru).
2. Classic business on the Internet.Alone to build a full-fledged business online is not so simple, it is best to go like a dear way.
To do this, just read my article. There I told about how to make money on games, on social networks, on the sale of information from 50,000 rubles per month and brought examples of real people who are already doing this.
On this I complete the review of business ideas. I hope that they will help you move your place and start earning the first money.
5. My own experience of opening a business from scratch in the service sector
As I already wrote earlier, my first business was opened in 19 years old - it was a vending business (terminals for receiving payments). Yes, for this you needed money. Then I had several more projects. All of them were not connected with the Internet.
And now, about 3 years ago, we with my current friend and business partner Vitaly, without a penny of money, opened our studio to create sites. They themselves studied to make Internet projects literally on the go, but in the end, in a few months in their studio to create sites we earned about 500,000 rubles.
Naturally, it was often necessary to work with legal entities that listed payment for services on non-cash payments. To do this, it was necessary or to open my company or work through someone.
We chose a second way, having agreed with our current business partner Evgeny Korosko. Zhenya is the founder and leader of his own advertising agency. I took an interview with him, you can familiarize yourself with it in the article about, the material is published on our website.
Familiar customers became familiar entrepreneurs.
We approached your business responsibly, and orders were performed with a soul. Soon he worked the effect of "Sarafan Radio" when our contented customers began to recommend us with their familiar.
This made it possible to get a continuous stream of customers, and sometimes we did not even cope with orders. Such experience helped us believe in our strength, and today we have a complete picture of how to start a business from scratch and make it successful.
I want to notice that with the development of information technologies in the world, your sales market today is the whole planet!
There is no longer distances, any information is available and now start the business is much easier than even some 10 years ago.
I hope that all the materials of this article will help you take the first step towards your dream - our own business, which will eventually turn from a small home project to a huge company with a world-famous name.
Therefore, dear readers, I assure everything in your hands, just act, because the courage of the city takes!
6. The real story about how my friend Misha worked as a security guard, and became a businessman
Here is one of my favorite stories about the real entrepreneur, which opened a business from scratch. After all, I promised in the article to give examples from life.
Want to know how Mikhail became an entrepreneur, opened, bought a foreign car and an apartment?
A few years ago, my comrade Mikhail worked everywhere, where only you can: Handymen at a construction site, a loader, guard.
In a word, it was not done by the money and intellectual work. It all started with the fact that my friend was protected by the company for the sale of building materials. A client came to them, who wanted to buy a large batch of building insulation, but it was not in the assortment.
Misha knew that literally 100 meters from the company he guarded, there is another construction store, where exactly such a heater was. Taking contact with a potential client, he went to this store in the evening and agreed that he would lead to a large client if they would give him a percentage of their purchases perfect. The management of this store agreed and Misha worked as a freelance sales manager, earning it around 30 000 rubles in just one transaction (recommendation).
And it was the amount equal to his monthly salary!
Mikhail thought it was an interesting thing, and the financial result from the transaction gave him confidence. So he resigned from work and began with what agreed with different firms, which will sell their goods. Since Misha has already worked as a handyman and guards in a construction company, the goods for sale also chose construction: windows, doors, fittings, roofing and so on.
My friend just walked around the city and offered his products. Something bought him, something is not. As a result, Mikhail shaped the range of the most walking goods and understood how it was necessary to negotiate with pro-construction projects.
Two years later, Mikhail opened his firm for the sale of building materials and connected his brother to this business. Before that, his brother Kostya worked in Gorgaz and received a normal small salary. Now the guys are quite successfully selling and earned well.
By the way, I was more than once in their office and I already know Misha for several years. I told me this story myself.
Output:
Opening a business from scratch, you avoid the risk of losing money, and this is the most important thing. Also, the start without material resources teaches you to make better solutions to make money. After all, if you are able to make a profit without investing, it's already with money and be able to become a successful entrepreneur.
See you in the following articles and good luck in business!
Please appreciate the article and leave comments below, I will be grateful for it.
How to open your business without money investments - 7 proven business ideas 2018 for beginners and beginner entrepreneurs
How to develop a business? - This is a question that occurs only in successful entrepreneurs. I believe that without aspiration to constantly develop your business, conquer new business vertices and achieve new goals The entrepreneur cannot be successful. Business can not go on the rolled. Sooner or later, such a business will be at the bottom. Technologies are changing, competitors change, clients change with their needs, and if your business is on the spot, he will not be able to meet new requirements. Therefore, it is necessary to grow and develop a business. And constantly. On how to develop a business, we will talk in this text.
Develop your business inside and outside Develop a business, it is not only going ahead. How strange it sounded this statement.
To develop a business, it also means when it is necessary, turning out, calculate and get rid of non-working, outdated and inefficient methods of work, marketing tools, employees, activities, individual goods and services ... Yes, which does not allow or slows down at least That expected or planned development of your business. And do it ruthlessly! Nothing Personal, Just Business. This is "internal cleaning"How I have a custom call this process.
For business development is very important, etc. An external moment - you need to follow and try to catch the moment of changes in the market. Your business may function perfectly in itself, but not to meet new market requirements. Clear, yes? On the other hand, if you are the first to answer new requirements of consumers and market trends, you will be waiting for an indispensable success. And in this, in fact, the tremendous advantage of small business over large - it cannot quickly react to market changes. It is in this secret how to survive a small business.
Let not frighten you expressions of the "market trends" and "market changes". Do not think that only large corporations are followed by the "market trends". It may be (and there) very little simple things. For example, you realized that the people were cheaply and not needed, they stopped buying a sausage for 59 rubles - everyone learned to the better. You can easily abandon the previous (cheap) supplier, and quickly reoriented to better and more expensive products. Or, on the contrary, do not essence. And a big business, you know, harder. Much more difficult. The main thing here is to understand, do not miss the very moment. And all will be well:-).
Basic principles of business development In order to open and develop your business, you certainly need to perform certain conditions. I call them the basic principles of the development of its own business.
If you do not base the development of your business on some principles (not necessarily on mine, although I recommend :-)), you will be more difficult to do it. In fact, it is the basic tasks, the execution of which and represents the development of the business as a whole.
Here they are:
- New goals and strategies;
- Personal growth and self-development;
- Training and development of personnel;
- Outsourcing and consulting;
- Management growth of business.
About all these principles of business development and ways to implement them are worth talking in more detail. But first, I will say, how would I answer the question one sentence "How to develop a business?". Business develops permanent (!) Improve all (to the smallest) business processes and ruthless elimination of any obstacles and retarders, taking into account the market and customer needs.
Business Growth through Personal Growth The role of personal growth in business is very underestimated. Can I really count on big successes if you yourself remain the same? I share some thoughts on this topic.
New goals and objectives Sooner or later, you will have to change something in your business as an entrepreneur. And it is better to do it planned than from hopelessness, in an attempt to save the business. Successful entrepreneurs independently raise the bar, setting new, higher business goals and tasks, and do not wait when life or market will make them do it. Find out what business goals and tasks need to be put and how to do it right.