* Calculations use average data for Russia
Business in mobile coffee shops is easy to master, but you can do it alone. Investments in the opening of the outlet will amount to about 700 thousand rubles, which can be recouped in 10 months after the start.
1.Resume of the project
The goal of this project is to open a mobile coffee shop or a coffee shop on wheels for the sale of natural grain coffee to the population of the city of more than 1 million people. A mobile coffee shop is a car equipped with special equipment for making coffee and working according to the principle of the “coffee to go” format. The target audience of a mobile coffee shop are people who have a habit of drinking coffee on the go: students, office workers, schoolchildren, etc. The advantage of a mobile coffee shop is low start-up investment, no spending on real estate, and a quick return on investment.
The marketed goods of the mobile coffee shop are coffee (the main product), other hot drinks and related food products. The assortment of coffee consists of:
Espresso coffee;
Coffee "Americano;
Cappuccino coffee;
Mocha;
Latte.
Investments in the opening will amount to 724,000 rubles. The project is planned to be implemented at its own expense. The payback period is 10 months. The financial calculations of this business plan were made for a five-year period of work, taking into account the seasonality indicators, the growth of the coffee house's recognition over time. The preparatory period of the project will be 1.5 months.
* during peak sales months
2. Description of the industry and company
Coffee shops are called mobile coffee shops, where coffee is prepared from a non-stationary room. Most often, a mobile coffee shop is called a coffee shop on wheels, for example, a bicycle coffee shop, a coffee shop in the form of a van, a mobile trailer, etc. This type of activity began to appear in Russia quite recently, and it came from the United States and Europe. The industry that mobile coffee shops belong to is called the coffee to go market. This concept means not only mobile coffee shops, but also stationary express points - all kinds of tents, pavilions, islands in shopping centers, delivery windows, etc. The essence of their work is quite simple. With the help of a coffee machine, a mini-coffee shop employee (barista) fulfills an order for cooking, and after a couple of minutes the customer receives a cup of freshly brewed coffee. Usually mini-coffee shops start working at 7 am, when large establishments are not yet open, and the main flow of customers gets to work. Mini-coffee shops are located in crowded places, since the main calculation of such establishments is made for impulse purchase, that is, "I saw-wanted-bought."
The goal of this project is to open a mobile coffee shop based on the Fiat Doblo car for selling hot drinks to the population of the city of more than 1 million people. The mobile coffee shop will be a Fiat Doblo car equipped with special equipment for making coffee. The principle of the establishment is “coffee to go”. The sale will be carried out in a street format in busy areas of the city. In addition to coffee drinks, it is planned to trade in hot chocolate, tea, as well as related food products - sweets and pastries.
The organizational and legal form of a mobile coffee shop is an individual entrepreneur. The simplified scheme (STS) was chosen as the taxation system. The object of taxation is income received (6%). All the main functions of management, organization and direct trade are performed by the owner.
3.Products Description
The main sold product of the mobile coffee shop is natural grain coffee, which is prepared using a coffee machine installed in a car. The list of products sold by the mobile coffee shop, as well as the retail price, are given in Table. 1. In this business plan, the offered assortment is based on the most popular coffee drinks, as well as other hot drinks (tea, hot chocolate) and additives (syrup, cream). Beverages are sold in disposable cups of various sizes (50 ml, 100 ml, 150 ml, 200 ml, 300 ml). For the convenience of customers and to prevent spilling of drinks, coffee cups have special lids.
Table 1. List of goods
The above list does not include some products that will be sold in the mobile coffee shop additionally (bakery and confectionery products, sweets). The most acceptable assortment is planned to be determined in the course of the activity. In addition, the coffee shop menu will change somewhat depending on the season. Thus, in the summer period, clients will be additionally offered iced tea and other soft drinks. In the autumn-winter period, the main rate will be on hot drinks.
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Selling coffee using a mobile coffee shop will require permits. First, it is necessary to register a business as an individual entrepreneur and register with the tax service. Secondly, you will need to obtain an opinion from Rospotrebnadzor for equipment, a certificate for coffee and other products, as well as a permit for retail trade. You will also need documents for the premises in which the mobile coffee shop will be stored, documents required by the law "On the Protection of Consumer Rights", a book on the seller. The problem is that in Russian legislation the regulation of such a business is not clearly spelled out, which means that unforeseen difficulties may arise, for example, parking in a certain place may require additional permits.
4.Sales and Marketing
Coffee is considered the second most popular drink in the world after water and is rightly considered a product of daily demand. In the establishment planned to open, the main service will be the sale of coffee to go. Coffee to go or coffee "to go" today is an indispensable attribute of modern life, which allows a person to enjoy natural coffee on the way wherever it may be, and with minimal time expenditure. The basic requirements of buyers of coffee to go can be expressed simply: “fast and tasty”. You can also add the word "cheap" there, since the street format implies the utmost availability. The main buyers of mobile coffee shops are people who want to drink coffee on the go without spending a lot of time and money in cafes or restaurants. These can be office workers, students, schoolchildren and other categories of the population.
According to the RosIndex research by Synovate Comcon, the share of coffee consumers among the population over 16 years old, living in cities of 100 thousand people, has been at the level of 56-58% in recent years. Mostly coffee is consumed in megalopolises - 63% of residents. Despite the fact that every second resident of Russia drinks instant coffee, every year more and more fans of grain coffee are becoming. The trend is especially well seen in cities with a population of over one million. So in Moscow, over a five-year period (from 2010 to 2014), the share of lovers of grain and ground coffee increased from 34% to 36%, and the number of instant coffee lovers fell from 59% to 54%. The number of universal coffee lovers who prefer several types of coffee is also increasing.
The competitive advantage of the mobile coffee house is the low price for coffee for a million-plus city, a wide range of coffee drinks and syrups for them. In addition, as an advantage, it is planned to make the location of the coffee shop with a high level of traffic and good visibility for customers. The main ways to advertise an institution are advertising on the surface of the car body, which can be memorized even at those moments when the coffee house is not working (for example, when approaching a place) and does not require constant expenses for placement. Secondly, it is branded tableware with an original pattern on a disposable glass for a drink.
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In addition, it is planned to use musical accompaniment to attract customers, and as a bonus to purchase and increase loyalty - distribution of sweets, loyalty campaigns (every sixth cup of coffee is free). As an additional income, it is possible to operate a mobile coffee shop at city and corporate events, birthdays, graduation parties, at sporting events and festivals.
5.Production plan
It is planned to use parking near large supermarkets and shopping centers, intersections of large pedestrian streets, parking near educational institutions, office centers and other busy places as the main places for trade. At the start of work, the process of choosing a place takes place empirically by moving and searching for the most optimal option. The choice of location is based on the following criteria:
The level of daily traffic of clients;
The presence / absence of competitors;
Sales.
After choosing the most successful option, the location changes as rarely as possible. Buyers should get used to the opportunity to purchase coffee at a given point in the city. The work of the mobile coffee shop will begin at 7 am, the length of the working day and the days of work (5 days a week) will be determined depending on the level of traffic. At night, the coffee car will be driven into its own garage box.
To create a mobile coffee shop, it is planned to purchase a car equipped with all the necessary equipment. An equipped coffee shop on wheels based on a Fiat Doblo Cargo car worth 630 thousand rubles will be purchased from a specialized company. The car is produced in 2011, has a high roof, a diesel with a consumption of 5 liters, a sliding door, a set of discs with rubber. The machine is equipped with a new coffee machine with factory gas and a cappuccinator, a coffee grinder, a freezer, the necessary gas equipment, a solar battery, etc. In fact, the auto coffee shop is made on a turnkey basis, which allows minimizing the starting time and material costs, since a new car of this brand without equipment will cost at least 700 thousand rubles. Additional expenses are only in the need to paint the car - the application of graphic advertising to attract customers. Car branding services in an advertising agency will cost 10 thousand rubles. (at the rate of 2 thousand rubles per square meter). Total investments in equipment will amount to 640 thousand rubles.
It is planned to deal with the sale of drinks individually, combining the duties of a barista with a driver's functions. Due to the lack of experience in the field of commercial coffee preparation, it is planned to undergo an individual barista training course (theory and practice) worth 4 thousand rubles. The duration of the training course will be 6 hours.
At the heart of current spending is the purchase of raw materials and products - first of all, coffee, milk, sugar and water. To conduct trade, you will need consumables, namely: fuel for a coffee car (diesel fuel consumption - 5 liters), disposable branded cups for coffee, lids for cups, napkins. Consumables for the coffee machine and equipment (filters, gas, etc.) are also needed.
6.Organizational plan
The preparatory stage, taking into account business registration, paperwork and necessary permits, purchase and preparation of a car, will be 1.5 months. All the main responsibilities at the initial period of activity are assigned to the owner. Further, as the business develops, the necessary experience is gained and the resources accumulate for working in the coffee shop, it is planned to attract one or two employees.
7 financial plan
Investment costs for starting a business will amount to 724 thousand rubles. This amount includes the purchase of an equipped coffee car and its branding (640 thousand rubles), registration of permits - 20 thousand rubles, working capital of the investment period - 40 thousand rubles, a barista training course - 4 thousand rubles, others expenses - 20 thousand rubles.
The main expenses include the purchase of raw materials and products, consumables (cups, lids, napkins), fuels and lubricants, depreciation of fixed assets and other expenses including passing MOT, OSAGO, transport tax. Detailed indicators on the planned revenue, profit, costs, cash flow are indicated in Appendix 1 of this business plan. The calculations take into account the factors of seasonality of demand with a drop in sales in the summer season, the factor of the growing popularity of the coffee-car over time due to the "addiction" of customers to its location. To obtain the most realistic indicators, the maximum permissible number of units sold (hot drinks) is set at 167 units. per day, provided that every fifth coffee buyer orders syrup and cream.
8.Evaluation of project effectiveness
The payback period of the project will be 10 months. The discounted payback period is 11 months. The performance indicators of the coffee shop for a five-year period are shown in Table. 2. Upon reaching the payback period, retail coffee prices can be increased by up to 5% without serious consequences for demand.
Table 2. Project performance indicators
* during peak sales months
9 risks and guarantees
As can be seen from the above calculations (see Appendix 1), a mobile coffee shop is a profitable and fast-payback business with a high level of liquidity. The main risk is associated with a good location, which directly affects the volume of revenue and the success of the entire business. The correct pricing policy, high quality products, and a convenient work schedule will help to minimize risks. The current market situation can also be called a favorable factor - the consumption of grain coffee in Russia is growing, and the “coffee to go” market is still far from saturation. Risk analysis and mitigation measures are discussed in Table. 3
Table 3. Assessment of project risks and measures to prevent their occurrence or their consequences 913 people are studying this business today.
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Many are accustomed to starting the morning with a cup of coffee, but there is not always time to brew even an instant drink. And in this case, the coffee shop on wheels saves, which is ready to offer a varied assortment of this drink for every taste. They can be found on the way to work and even near your home. Their main advantage is compactness and mobility, thanks to which they can move from place to place to increase the flow of customers. You will learn about how the coffee machine on wheels works, the principle of its operation and the organization of activities in this article.
- There is no need to rent or buy out the premises, arrange it in the appropriate theme and hire additional staff (waiter, barista and others).
- Auto, you can move from place to place.
- Minimum costs for organizing work (buying or renting all the necessary professional equipment, paying for gasoline and technical inspection of vehicles).
- Fast payback, as a product of high consumer demand is offered.
- Availability for buyers. The car can be located in any convenient place where there is a large flow of potential customers (be it a busy park or the entrance to the university).
Mobile coffee shop
Things to remember at the start
Coffee cars, despite their low costs and high profitability, have many pitfalls that must be learned before getting down to business and investing start-up capital. It is recommended that a novice businessman first work in this area for several months and study the market in detail. Thus, you can protect yourself and your money from many risks that await beginners in this business. Such concerns are associated with high specificity, since coffee cars, in the literal sense of the word, flooded the street drinks market (in one park, you can find 2-3 pieces of moving coffee houses).
Buying transport, how to choose a worthwhile offer
There are many options for buying a coffee machine on wheels. For example, you can take it new, used, or even rent a mobile coffee shop. Everything depends on the initial start-up capital. But, whatever the purchase method, the first step is to check the operability of all equipment. It is recommended to take the transport along with all the equipment at least for a day, having paid a daily rent, and if everything is working properly, then you can take it without hesitation. You also need to ask the price, you need to find a way to save money. Thus, you can take a second-hand coffee shop for several thousand dollars, while a new similar one will cost around 6 thousand dollars. In addition, there is the option of self-collecting everything you need. That is, you buy a car and buy equipment for it (this is done independently or with the help of a team of professionals). In any case, at cost, such an option will turn out to be something in between a used and a new coffee shop.
Exploitation
It is also important to use the car correctly. As a rule, a working day at such a coffee shop lasts 12 hours, and it begins at 7 am, when there is a large flow of people going to work. Well, who would refuse aromatic coffee early in the morning? It is precisely due to the fact that the mobile coffee machine works for 12 or more hours, it is necessary to check the serviceability of the equipment before each shift and after its completion, since one faulty element can disrupt the entire shift. This naturally leads to the loss of potential profits and downtime for the period of repair work, which may take not a single day.
The formula for success
Despite all the difficulties that a businessman faces when starting this kind of business, its profitability covers all the difficulties. And in order to get more money, you need to find the perfect formula for success. In fact, it is one for everyone and sounds like adequate pricing, which customers are bribed with, since no one will buy coffee on a tridoroga, when for the same price you can drink a cup of hot expresso in a specialized establishment. In addition, it is necessary to competently and responsibly approach the choice of the team. In order for the business to be popular, it is recommended to hire an experienced barista or specially train a person.
In any case, it is the acquired skills that help make a truly delicious and unique coffee. Well, the last component of the formula for success is tastes. Don't sell exclusively classic drinks, experiment with flavors and formats. For example, coffee drinks with marshmallows, various syrups, which give the drink an interesting taste and cold coffee, invigorating and at the same time refreshing in hot summer, are very popular now.
Profitability
If there is a talk about profit, then it is worth talking about the profitability of this case, since this is the question that interests the majority.
It is possible to fully recoup the money spent in 2-3 months of active work, since the profit from one mobile coffee shop per day can be from 10 to 20 thousand rubles. Naturally, the revenue generated varies depending on the location of the vehicle, the flow of customers and the sales season. The main advantage of coffee machines is their payback at any time of the year, since in autumn and winter people buy this drink in order to warm up during a walk, and in spring and summer in order to cheer up and continue the walk in a cheerful company. Thus, profit can always be obtained.
Paperwork
The most important thing to do before opening a coffee shop is to complete all the necessary paperwork. So, what permissions are needed for coffee on wheels in Russia:
- To buy coffee, you must conclude a purchase / sale agreement.
- The barista working for you must have a health book, as he works with food.
- In addition, all the necessary package of documents must be drawn up for the car (technical passport, purchase or lease agreement, etc.).
Mobile coffee shop business plan
A coffee on wheels business plan consists of several main points.
Where to stay
As mentioned above, in order to get the maximum profit, it is necessary to place a coffee shop on wheels in large places, crowds of people (parks, universities, offices, etc.). But, you should take into account the placement of competitors in the zone you have chosen, since sometimes the accumulation of such coffee houses can exceed 3 pieces, which negatively affects profits, since the client receives a considerable right of choice and the widest assortment of coffee. It is the competitors that must be taken into account when choosing a location.
How to beat competitors
If, in the place you have chosen, there are still other auto coffee shops Coffee on wheels, then the first thing to do is to overcome them, attracting most of the client flow to yourself. It is quite simple to do this - adequate pricing for the offered product, a variety of products (various types of coffee and types of tea), as well as additional services (for example, you can sell various sweets for purchased coffee or tea at a reduced price, the most popular are buns and pretzels, which it is convenient to eat on the go, besides, it is quite a satisfying delicacy).
Distribution of start-up capital
So where does the initial start-up capital go? First of all, it is necessary to purchase or rent a car on which all the equipment for a coffee shop on wheels will be located. Also, do not forget about additional little things: cups of different sizes, wooden spoons for stirring sugar, napkins and the packed sugar itself. Let's write down the average estimate. The car will cost about 400 thousand rubles (if you buy a new one), 250 thousand rubles (you will need to pay for the purchase of a used car) and 2-7 thousand rubles in case of renting a mobile coffee shop (in addition, for a similar cost, you can arrange lease agreement, which implies the further purchase of the vehicle after full payment of its cost). Equipment for a car (including all the necessary equipment: a coffee machine, a tank or boiler for storing water, a refrigerator, containers, etc.) will cost 400 thousand rubles with a full purchase.
If you order a lease or lease, then you will need to pay an estimated 10-15 thousand rubles a month. And finally, the necessary stocks will cost 10 thousand rubles.
Subsequent expenses
But, with one purchase of all the necessary, the costs of a mobile coffee shop on wheels do not end there, since you will need to fork out for all kinds of running costs. Inspection and repair work of the car will cost 20 thousand rubles, and refueling with gasoline for a month - 10 thousand. The monthly salary is 20-27 thousand rubles. Renting a garage for the safety of the car - 3-5 thousand rubles per month. Well, other little things (purchase of water and other consumables) - 7-10 thousand rubles a month.
Marketing and advertising campaign
In order to attract as many customers as possible to coffee in the car and gain popularity among coffee lovers, it is worth including the creation of your own business card website and advertising on social networks in the estimate of various costs (VKontakte and Instagram are best for this). In addition, do not forget about outdoor advertising, which mainly consists in the original, individual, and most importantly, the corporate design of the car with coffee. You need to make your own logo with a unique name, which, after printing, can be placed on the car. The production of such an advertising product will cost from 3 to 4 thousand rubles. Regarding the site, in this case you will have to spend a little more. The development itself will cost the same 3-4 thousand, but buying a domain and constant technical support will cost another fifteen hundred. It is necessary to post general information about your business on the site, tell the advantages over competitors and be sure to indicate the menu with the prices that are current for today. And finally, a blog on social networks. Having created your own group in VK or an Instagram page, you can upload photos of your barista coffee and talk about new products (new varieties of coffee, additional sweets, etc.).
That's the whole business plan for a coffee shop on wheels.
Coffee is the most famous and coveted product in the world. Not everyone has enough time to prepare and drink a latte or cappuccino in the morning. In order to wake up and get enough energy for the whole day, many people prefer to buy an invigorating drink on the way to work. An auto coffee shop, more often called coffee on wheels, is ideal for this.
Who would refuse a cup of flavored “espresso” sold nearby? The assortment of coffee drinks is designed for the ease of choice of customers in a hurry to go somewhere. The barista is obliged to serve the visitor in a couple of minutes and talk to him. Fast service and reasonable prices, plus good day wishes and a smile are the key factors for the success of a coffee shop on wheels.
How mobile coffee shops appeared.
The first cars with coffee came to us from America. The foundation was laid by the North American company Seattle Coffee in 1992. In Europe, the initiative was immediately seized by the Danes and the British.
The British brand “BikeCaffe” has been particularly successful. The British took tricycles and installed coffee machines on them. One such coffee shop could sell up to 500 cups per day. Later, coffee machines appeared in Germany, where they also began to be in great demand.
For the first time in the CIS countries, such an innovation appeared in the capital of Ukraine. Kievans immediately appreciated all the benefits of buying coffee on the streets. Now this business is actively developing in large cities of Russia and Belarus, but, according to experts, the market is not even 50% saturated. Of course, this is primarily due to the climate.
Benefits of opening a mobile coffee shop:
- Minor investment. This type of business does not involve high startup costs. To get started, you just need to rent a coffee car and buy all the necessary ingredients. You can cook and sell the product yourself, or hire a competent barista.
- Possibility to choose a place. Compared to regular cafeterias, a coffee shop on wheels can be at the right time in the right place according to your desire. This is very important in the early stages, later you need to "gain a foothold" in one place and serve regular customers.
- Fast paperwork. To legalize the sale of coffee on the street, you need a small package of documents. Fuss is much less, in contrast to a stationary cafe. You can prepare all the necessary papers and start work within a month.
- Autonomy. Coffee machines on wheels do not require connection to an outlet or water supply. They are equipped with a gas cylinder and accumulators. The batteries are usually charged for 12 hours of continuous use. Some people prefer to use a gas or petrol generator instead of batteries.
- High payback and liquidity. The average period for the full return of all investments is from six months. It all depends on the quality of the product and the cross-country ability of the selected area. As a last resort, it is easy to sell coffee shop equipment on wheels and go out of business.
How to open your auto coffee shop?
From the point of view of starting your own business, opening an off-site coffee shop is a great decision. There are three main ways to implement it:
- Coffee on wheels franchise.
- Start your own business on your own.
This method is more time consuming and rather expensive. We will consider this method in our calculations. It is suitable for those who want to work exclusively for themselves and have some experience in running their own business. Basic steps to go through:
- register this type of entrepreneurial activity;
- equip the vehicle in accordance with sanitary norms and rules;
- provide for the operation of a water heater in the car;
- choose the most profitable place of sale;
- consider an additional range of products.
- Rent a mobile coffee shop.
The cheapest and fastest way to start a business, but with its own nuances. You have to try very hard to recoup the rent in the first time. Renting a coffee shop on wheels will cost you from 50,000 to 70,000 thousand rubles a month.
Where is it profitable to install mobile coffee shops?
If we are talking about a large city, then it is optimal to be located near the metro, underground passages, bus and trolleybus stops. Coffee on wheels is always in high demand in public places, especially in gloomy weather and in severe frosts.
The target audience in the morning is office workers rushing to work, students and schoolchildren going to class. You can sit next to a business center, university or school. There are a lot more people here on weekdays than on weekends.
During public festivities, city celebrations and holidays, you need to actively move after people. Where the crowd is, there you are. When you have found the most advantageous position, lock in on it. Regular customers will remember you and will look for you exactly in this place.
What permissions are needed to open coffee on wheels in Russia?
There is no clear legal basis for opening such a case in Russia. Now entrepreneurs working in this area are guided by the law on non-stationary work. At the moment, the work of the exit trade is not prohibited, but cars will only stand in certain places where entrepreneurs have a lease agreement with the city administration. At the moment, a bill on mobile commerce is being prepared, it is planned that it will be considered at the end of 2016. At the moment, mobile commerce is doing well and is developing at various festivals, various outdoor events.
For the operation of your mobile trade, it is better to use the organizational form of the Individual Entrepreneur (IE) and take the simplified taxation scheme (STS). Parking at a specific location may also require a permit.
An approximate list of required papers:
- IP registration document. With your passport and code, you go to the tax office and write an application.
- Trade object permit. To sell coffee on the sidewalk, you need to go to the district administration. If you ate right on the road, you should go to the Highway Service.
- Documents for a car or trailer. If you have converted your personal car, you need to re-register with the MREO.
- Permission of the District Sanitary and Epidemiological Station and conclusion on the products. They should receive from you a list of products on sale that are labeled “retail beverage”.
- Employment contract and health book. You need to contact the employment center to issue an employee contract. He also needs to undergo a medical examination.
- Certificate for a coffee machine. Issued by a coffee equipment certification center in accordance with state standards.
The cost of permits for the sale of a mobile coffee shop on wheels is about 20 thousand rubles. Thus, organizational costs, taking into account the opening of an individual entrepreneur, p / c. will cost you 24 thousand rubles. But, even if you have a complete package of documents, be careful. Many entrepreneurs note: even if all the requirements are met and the accepted sanitary standards are followed, fines are still paid regularly (until the law on mobile commerce is passed).
- It is essential that your product is of excellent quality. If the customer doesn't like the coffee, they won't order it next time. The taste of the drink directly depends on the experience and skill of the staff.
- Of great importance is the durability of the equipment, the comfortable placement of all components - so that everything is “at hand”, the build quality of the portable coffee shop, the coordinated work of engineering units and fixtures.
- The best car for conversion can be a "Minivan", "Station wagon" or a van. You can also take a specially equipped trailer with a dispensing window. He will be able to draw attention to himself and will certainly attract buyers.
- It is necessary to provide customers with a complete and comfortable assortment for selection, including ingredients and dosages for a particular type of coffee. When drawing up the menu, it is important to pay attention to desserts. Croissants, donuts and honey buns complement the drink perfectly.
- In the heat, you can recommend an alternative option to visitors: juice, iced tea, other refreshing drinks (mojito, frappe, glace). This will require additional freezing equipment to be installed, but it will be worth it.
Business payback calculation
Coffee is always an up-to-date and popular product. Coffee on wheels as a business can generate income up to 300%. From one point of sale, you can get a net profit of 5 thousand rubles per day. Therefore, it is important to develop an effective business plan for a coffee shop on wheels.
Let's dwell on the calculations. The selling price of 1 glass of coffee is on average 120 rubles. One serving consumes about 8 grams of ground raw materials at a price of 1000 to 1500 rubles per kilogram. For our calculations, we take the cost of a glass of coffee 17 rubles, this amount includes water, milk, sugar, a glass and a spoon. To organize a coffee on wheels business, you will need an area of 4 - 5 m2, we will accept for calculating the cost of renting a plot for placing a car at 25,000 rubles per month.
You can sell from 100 to 300 servings of coffee + related products per day.
If you carry out rough calculations, you can estimate the approximate profitability. A competent business plan for coffee on wheels allows you to recoup all costs in a year and a half.
Particular attention should be paid to the quality of raw materials and service to your customers. The popularity of the outlet will depend on their loyalty to you - and, therefore, the potential profit. Look for reliable suppliers and competent employees.
For your own business, you need to develop a quality logo or figurine on the roof of the van. This will allow your brand to become more memorable and will help when opening additional outlets. With a successful start of one portable cafeteria, in the future, you can open the whole network.
List of equipment for auto coffee shops.
Initial investment.
Taxes and wages fund.
And the costs of the enterprise.
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Let's summarize the revenue and expenses in the table to determine the net profit.
The profitability and payback of our business will be.