“This is the best thing that happened in my life”, “Cheaters, new ostap benders” - such reviews can be found on the Internet about the courses and trainings of the “Business Youth” company. The company promises to turn listeners into millionaires and says that hundreds of people have already succeeded. The Village has figured out the Business Youth phenomenon.
Mikhail Dashkiev and Petr Osipov
“The afterlife is equal to the uterine life squared plus one”, - proves the existence of life after death, Peter Osipov. This is a two-day training on goal setting, in the hall of about five hundred people. Nearby on the stage, in a soft armchair, with his leg over his knee, sits Mikhail Dashkiev, the second founder of Business Youth. Close-ups of their faces are displayed on screens at the sides of the stage.
They look straight in the eyes and talk about the miracles that faith in themselves does. Both remember a lot of stories, how the graduates of "Business Youth" bought a dozen apartments in the center of Moscow or a dozen BMWs - just because they expanded the picture of the world and learned to dream big.
"What do you dream about?" - Osipov asks the girl from the audience. She shyly admits that she wants to start a horse. “What nonsense ?! Dream of your own ranch! " - recommends Osipov, radiating the optimism and confidence of a person who has learned all the foundations of life and achieved nirvana. A list of his life achievements appears on the screen, among them, for example, Maserati, Ferrari and 100 million rubles.
Osipov is 26 years old, Dashkiev is 27. They are already accustomed to the role of young financial geniuses, whose success stories are eagerly written by journalists. According to the company itself, "Business Youth" has 147 thousand listeners, and last year's turnover amounted to one billion rubles. The company operates in 209 cities - and in each of them, remotely or personally, Dashkiev and Osipov are taught to conduct business and believe in themselves.
The power of marketing
A ticket for the training cost 5 thousand rubles, and this is one of the cheapest events of the company. Later, during an interview, Pyotr Osipov directly admits to me that I went to this training in vain - “it does not reflect the essence of“ Business Youth ”. But while he is on stage, there is not a shadow of doubt on his face: he will make everyone who comes happy and successful. Soon Dashkiev leaves for another training - their time is too expensive to spend on joint events. Pyotr Osipov either retells a simplified version of the fractal theory, or remembers the religious customs of the peoples of the world, or talks about the biography of Steve Jobs. He asks to schedule ten goals for each decade of life, and you need to determine the date of your own death. Peter Osipov believes that we will succeed.
Peter Osipov loves everyone, except, perhaps, Jean-Paul Sartre. “There is a writer like Sartre,” he tells the audience. - He wrote that a person is a speck of dust. Hate him. Imagine, a man wrote two books - "The Wall" and "Nausea". When he was dying, he apologized for everything he wrote. " After the word "nausea" the audience laughs. In "Business Youth" there is no place for pessimism or subtle emotional experiences. It uses the power of conviction and deafening materialism.
After the word "nausea" the audience laughs. In "Business Youth" There is no place pessimism or subtle emotional experiences
Approximately half of those who came (judging by the raised hands) are no longer at the first Business Youth event. High conversion of listeners is the strong point of the company. Once on one training, it will be difficult to get away from the second. After filling out the questionnaire indicating the phone number and mail, you will be repeatedly called and written. “Yes, I remember, we agreed to call each other only after two months. But I decided that it would be important for you to remind you that the prices for our trainings are growing and if you don’t pay now, then there will be no such favorable price ”, - they inform me by phone a week after I asked not to call in the coming months ...
Peter Osipov sells directly from the stage. He constantly mentions coaching and “The Game” - two other courses of the company: “While you had half an hour to discuss the goals, I wrote a post about my impressions of today's event, about what pleasantly surprised me here today. Participants of the "Game" will be able to read the post tonight. "
"Ostap Bender is resting"
During the break, everyone goes to the nearest cafe. Alexandra sits down at my table. She is 26 and she is a marketer. She orders California rolls and while they are being prepared, she enthusiastically talks about life. Her hobbies are boards, she rides a wake, surf and snowboard. Every vacation for her is a long-awaited breath of freedom.
“I was at the free event“ Business Youth ”, and I liked how Peter says: everything is logical and understandable. He talked about the niche search algorithm. It's simple, you just have to not be lazy and do it. And now I decided to take a paid intensive course, - says Alexandra. - At first it seemed to me that there was a lot of water, but now I understand that without it the overall picture would not have formed. Much attention is paid to the development of the masculine and feminine principles in people, the setting of moral goals. I am not going to open a business, I have come for self-development. "
Alexandra says that her boyfriend, who is engaged in the production of longboards, discouraged from participating in "Business Youth" - they say, trainings are like sects. But she did not obey: “I have no such prejudices. One of my acquaintances is an ordinary girl, but with the help of trainings on the development of femininity, she became a magnet for men. She became charming, feminine, mysterious - a real lady. Soon she will have a wedding with a successful young man four years her junior. "
A month after the training, Alexandra still started her own business - she sews surf poncho... So far, the income is not enough to quit her job, and the business is seasonal, but she hopes to come up with a business for the winter. “I suddenly started sewing and already imagine how to develop it and get decent money. And everything, as Osipov advises, is in the background. It doesn't bother me. " As soon as the income allows, Alexandra will go to other programs of "Business Youth": "The most important thing that I understood is that money can be earned, there would be a desire."
The Business Youth website contains hundreds of stories of happy people. Videos, articles, messages - the Internet melts from successful cases. For example, Dmitry Semyonov builds wooden houses. Personal income after "Business Youth" - one million rubles a month. Alexander Nikitin from the School of Programming boasts the same success. The turnover of the companies is not indicated, only the vague wording "personal income". It doesn't bother anyone that success stories don't turn out to be like that. Each name has a footnote next to it: "Information provided by trained participant."
Alexander Agapov refers to the service of his company Travelization as a travel franchise that allows people to earn remotely. This service began to promote the Swiss Halley booking system. Travelization members had to send messages with links to the company's website. And you can only make money on this after you pay $ 490 for participation. Agapov says the company will soon restart and start working without network partners. But with the old model, thanks to "Business Youth", his personal income increased to 300 thousand rubles a month (After the publication of the publication, Agapov contacted The Village and said that the website of "Business Youth" contains inaccurate information: 300 thousand rubles is his turnover companies. - Approx. The village).
"Human can lie what earned
500 thousand. But this is his a responsibility", - says Dashkiev
He also claims that the site cannot cope with the flow of people willing to work on the project. True, according to Yandex.Metrica, only about a hundred visitors visit the site a day. Agapov's success story was recently removed from the Business Youth website, but it is available in the cache.
Business Youth is also proud of the success of Victoria Saltykova, who sells hand-made jewelry under the Le Petit Bon Bon brand. She claims that from wholesale sales of bracelets at a price of 350 rubles and earrings from 200 rubles she receives 550 thousand rubles a month. Its main clients are offline networks. The Le Petit Bon Bon website is down, and in group She has 3,500 subscribers on VKontakte. Market participants are skeptical about this story.
“It's hard to shoot in the hand made jewelry market. It's oversaturated. Chain stores can only buy jewelry in bulk if it is very cheap. For example, 50 rubles for a bracelet. If the prices are higher and the quality suffers at the same time, then it will be difficult to sell such a product, ”explains the founder. Bezo Studio Maria Atamanenko.
Dashkiev does not deny that the information may be unreliable: “We do not have a single fake review. I am telling you this completely sincerely. A person can lie to himself, say that he earned 500 thousand, although he could not earn anything. But this is his responsibility. "
The spouses Anna and Roman Firsov also noticed the discrepancy between words and deeds. Both have businesses: Brush beauty salon-school and Garant-Invest real estate agency.
“Most videos and success stories are grossly exaggerated. On camera, everyone is living the life they would like to live. These are emotions, it's hard not to get involved in it, - says Roman. - Wanting to appear better, people often say that they have significantly increased their profits, although many consider the proceeds or "accounts receivable" as profit. At Business Youth, we constantly came across people who say that they make millions, but cannot pay for coffee at Coffeemania. When collecting money for a charity project, everyone said on camera that they would throw in 100 thousand rubles each. And then they pulled to the last and admitted that there was no money now. I know that some borrowed money to participate in a special project. Everyone wants that quantum leap that we were promised in this program. They hoped to recoup the money in three months, but failed. "
“At Business Youth I am an expert in everything that concerns numbers, although I cannot say that I am doing well with mathematics. But I'm more about technology, statistics, probability theory. I learned all this in practice. The Higher School of Economics also had a course on calculus, but I overslept it, ”Dashkiev says about himself.
Pyotr Osipov is responsible in "Business Youth" for more subtle matters - personal growth. He is a graduate of the Faculty of Political Science of the Russian State Humanitarian University. He worked as a janitor, salesman, assistant to a LDPR deputy, after which he finally became a coach.
If people does not matter, how much and to whom to pay to feel overlord Universe, it is a sin not to use it. "Business Youth" turns out better than the rest
Marina Tuktamysheva, former head of VIP projects of "Business Youth"
“We will work on the film
"The wolf of Wall Street""
Recently Biznes-Molodost carried out total layoffs. The founders' testimonies do not agree: according to Petr Osipov, out of 110 employees of the sales department, 40 remained, and according to Mikhail Dashkiev, there were 130 of them.
“We have carried out a tough restructuring of the sales department,” Dashkiev explains. - We realized that many of the sales people work for a fixed rate of 40 thousand rubles. We decided to reduce the rate to 25 thousand rubles, so that the person would not be interested in working for one fix. And they cut those who began to be indignant. "
As former employees of Business Youth told The Village, no one was paid compensation and bonuses due upon dismissal. “Almost no one of the company's employees is treated humanly,” recalls a former assistant to Mikhail Dashkiev. - I was dismissed in compliance with the law only because I managed to build normal relations with Dashkiev. Everyone else is just sent. Even customers. I had to deal with returns. People in the regions spent their last money on webinars, then they canceled them and did not return the money for six months. Although it was the same with the members of the VIP groups. They paid hundreds of thousands to participate, and then they were disappointed. They can be understood. Peter Osipov is an addicted person. Today he advises to go to Thai boxing, and tomorrow - to qigong. And the money for refusing to participate in the program was always returned with great difficulty. "
There were also those who decided to fight for compensation - the former head of VIP-projects of "Business Youth" Marina Tuktamysheva waited three months for the promised payments, but in the end she quit without waiting for them.
“By the end of 2013, it became obvious that Business Youth had problems. The company cannot consolidate the result, but is trying with all its might to improve its financial performance, - she recalls. - General Director Alexander Volchek decided that the dismissal of most of the team would help to get out of the situation. About two hundred people left, that's more than half. People were kicked out without paying them money. For example, I was not paid the premium part for three months. "
The girl emphasizes that they forced employees to leave themselves in order not to pay the required three salaries. The employees were dismissed and transferred to another floor: “The personnel department with the security service set up a real circus. They said that since we signed documents on commercial secrets, then, when discussing non-payment, we disclose it, and this is up to three years in prison. Brad, but it might scare the average manager. "
Sales department employees, Tuktamysheva recalls, were taught to work on films: “Once Sagun (Alexander Sagun, now the CEO of Business Youth. - Approx. The village) stood on the table and said: "We saw the film" The Wolf of Wall Street ", now we will work on this film." Soon the company acquired at its own expense a gong - like the hero of Leonardo DiCaprio. "
But despite all this, the girl believes in "Business Youth", does not doubt the quality of the product and the talent of Osipov and Dashkiev. In some ways, you can agree with her - if people do not care how much and to whom to pay in order to feel like the ruler of the Universe even for a second, it is a sin not to use it. Business Youth is better than the rest.
Photo: 1, 3, 4, 5, 6, 7, 8 - BM provided
Education and early career
As smartmoney.today points out, he started out as an auxiliary worker (janitor), was an office worker, a salesman, and then lost his job.
According to another version of his biography, he got his first work experience in Cheboksary at election campaigns.
After moving to Moscow, he studied at the Russian State University for the Humanities at the Faculty of History, Political Science and Law and at the Moscow School of Political Studies. Then he studied in Germany.
He claims that he worked in the State Duma as an assistant to a deputy, and also conducted trainings on public speaking for deputies and top managers, studied the methodology for solving problems of adolescents 11-17 years old.
"Business youth"
In 2010, together with Mikhail Dashkiev, he founded the Business Youth project, which is positioned as helping entrepreneurs to open and develop a business.
At Business Youth, Osipov is responsible for personal growth.
Critics call the community a sect, many cases are unreliable, and the founders are accused of incorrect calculations. The editor of The Village, who contacted some of their heroes, also points out the inaccuracy of the success stories published on the Business-Youth website. The Village also considers the size of its income and turnover indicated by the company to be overestimated. During the layoffs that followed in the company during the 2014 crisis, employees were not paid the required compensation and bonuses.
Criticism
Peter's biography is criticized for being implausible: he worked for a deputy and lived in a dormitory, it also changes, for example, it was removed from the official version that he worked as a janitor. A critical article on smartmoney.today states that Peter promised to return the money if he did not like the course, but the Firsovs refused to return the money. According to Firsov, the methods that were advised to him in "Business Youth" led to losses, since the tools they advertised, such as expensive landing pages, do not work in all areas. Many BM techniques are the advice of famous people retold in their own words, including the retelling of Donald Trump's "Think Bigger" lecture.
Peter Osipov teaches family relationships without being married.
Quotes
"What do you dream about?" - Osipov asks the girl from the audience. She shyly admits that she wants to start a horse. “What nonsense ?! Dream of your own ranch! " - Osipov recommends
BM cannot help your business achieve success, because the founders are not competent in the areas in which you are building your business. Over the years, they have not come up with anything of their own, but only retell the foreign literature they have read. They are not interested in the nuances of your business, they only have templates that they successfully sell to lazy aspiring entrepreneurs. BM sell themselves and their trainings well, which is confirmed by the number of audience they gather. At the same time, Peter and Mikhail talk only about successful cases that can be counted on the fingers, and are silent about hundreds of thousands of failed projects.
Humanity today has an invaluable opportunity to get rid of stereotypes that have long lost their influence. Give up the unprofitable way of thinking. From mass negativism. And this is an opportunity to keep up with the times and not forget that 2015 is coming to an end.
What does the theory of today's success sound like?
To succeed today, a person must be able to deliberately reflect and take full responsibility for all of their decisions. Such a quality is not inherent in most people, and what history teaches us says that it was brought up by the most worthy husbands.
One thing is clear: the possession of all the intellectual qualities described above gives an undeniable advantage over the majority. If you are educated and experienced, your opinion matters a little more. It is hard to disagree that success can be defined as the result of taking advantage of these benefits.
Learn - and you will be good! The conclusion is this: successful people are a kind of caste of those who succeed all at once. A certain lifestyle in which development is the main criterion.
We have to be geniuses
The ability to reason before acting, to understand what is happening, benefitting and going around the rake set everywhere, was especially appreciated in society throughout the history of mankind known to us. One who possesses such skills always quickly moves up the career ladder, often has an attractive, or quite the opposite, negative charisma.
These personality traits sometimes inspire many, and the overwhelming majority of them are young people. Today, many people decide to take control of their lives into their own hands. But is it so easy to follow your convictions when there are so many temptations around? Perhaps this is the very key to success?
The image of a successful person has a list of differences from most
The ability to maintain priorities that are valuable for personal growth in your life is a hallmark of motivated people. Yes, this lifestyle attracts public attention. Undoubtedly. But isn't it because everyone is in dire need of a mentor?
This can creep in in completely different ways. When one has aggressive criticism, others, with common interest, decide to learn new things.
One thing is clear: the modern world is "sharpened" for successful educated people.
Mentioned in his LJ blog a young businessman who attracted attention, about whom we will speak further - Peter Osipov. Interesting fact: he proposed to divide all people into two categories. People from the first belong to those who roll the modern world, and the second includes those who simply do not have time and roll to someone else's rhythm.
Peter Osipov: biography
Contrary to all expectations, he is not a native of the capital. Cheboksary is the city where Pyotr Osipov was born. Date of birth - December 16, 1987. Often in his stories, a young businessman mentions that at school age he was not ashamed to earn extra money as a janitor. Also, together with the rest of the guys, he handed over glass containers to the collection point. Nothing, I had to work, says Peter Osipov. Biography of an ordinary guy.
Today he owns a company with a monthly turnover of several million dollars. His project, "Business Youth", focused on itself the attention of the widest target audience. Many people wonder whether it is worth trusting the experience of a young guy, others, on the contrary, enthusiastically accept his innovative ideas.
Petr Osipov believes that the Russian market at this moment is simply overflowing with opportunities for starting your own business. Every employee of his company thinks the same way. “I’m angry at my people because they are not me” - Peter answered the question about the motivation of his employees. Peter is convinced that you need to love your work and go into it with your head. This is the only way to follow the path of success and succeed in the modern world.
Peter is not shy about announcing all his goals publicly. For example, in one of the Moscow cafes, in the company of his friends, he makes a written statement that over the next three months he must earn 15,000,000 rubles.
Such statements are not uncommon for Peter. Confirmation of the words can be a video uploaded to YouTube, or his daily essays on a blog. At the end of the term, Peter provides a report on the work done and the results achieved. The question arises: what gives the daredevil such confidence?
Nature is such that women ...
Yes, nature is really such that women can motivate men to conquer any peaks. Moreover, this is their natural right. Of course, some are simply not able to understand this. Well, Pyotr Osipov, obviously, not only understands this, but also managed to subordinate female love to his goal.
There are many facts from history about how women served as muse of inspiration for creative people and such conquerors as Napoleon.
Pyotr Osipov is also ambitious about women. The wife is not caustically receiving expensive gifts from him. One of the goals set for himself in the past was the promise that the girlfriend of Petra Osipova will receive a Range Rover of the latest modification as a gift.
Peter recalls the words of his beloved at one of the celebrations. Previously, the girl said, we dreamed a lot with Petya about many things, this was our favorite pastime, and now these dreams are beginning to come true.
Expensive gifts, like cars and a house for parents, Peter considers as goals, in the achievement of which he piously believes. If you can't do without faith in your business, then the scale of the Business Youth project must be innovative.
Formula of Discovery: Faith Multiplied by Energy
All great things were brought to the end sometimes thanks to only one belief in success. It is as if there were no other option.
Peter often mentions that it is very important to develop a culture of sleep, exercise and eat only healthy foods. Caring for your body should not be relegated to the background.
The period when he was dissatisfied with life has passed. The young man did not enjoy what he was doing. And then he simply reconsidered his views on personal life.
Brand is born gradually
The development of the "Business-Molodist" company can be called rapid if compared with a simple business, which is no different from the majority. Perhaps it would be more correct to pay attention to the examples of large global companies like Apple, Google and Microsoft.
These large companies are now considered some of the most expensive in the world, and their products are found in almost every home. Since the emergence of each company of this magnitude, ordinary people have changed their perception of the world around them once and for all.
Now it is already difficult to imagine our life without the familiar and accessible to us modern technology in everyday life, convenient mobile smartphones, computers.
When people with common interests unite, they will succeed.
The beginning of the "Business Youth" project was similar. It was no coincidence that two young guys, Pyotr Osipov, met each other in Moscow. Both felt like black sheep in a typical environment. Peter longed to interact with intelligent and purposeful people.
“I'm tired of everyone saying every now and then: you won't succeed, it doesn't work, many called me strange,” says Pyotr Osipov. BM unleashed its potential.
Together with Mikhail Dashkiev, the guys set a common goal and, contrary to public opinion, began to earn big money in legal ways.
Is everything like everyone else, or how I want?
The population of a country can be described by statistics or sayings. You can use anecdotes. But it is impossible to dispute the fact that a large part of him is tired of the standard government scenario. Study for a specialty, take a mortgage from the bank or refuse, but this is the only chance for you to buy something in this life.
As a result, a citizen is born who experiences all the same discontent about the rise in prices and the lack of money. As a rule, such people take a passive-aggressive position of grumblers.
On the other hand, ours was brought up in the information age. They have completely different values and priorities. Now everyone can afford daily development with the help of the Internet. Here Peter Osipov saw his chance.
Why does BM idea work and generate income?
Peter not only understood how to make money in a way unfamiliar to those around him, but also created a whole company "Business-Youth", helping those who wish to master such a useful skill.
Indeed, "Business-Molodist" has been promoting its services for about four years. People learn with burning power in their eyes, says Pyotr Osipov. The reviews are only positive, the statistics are amazing.
They say that in these classes they are engaged in business, and do not play with theory ...
Is there something wrong with the education system?
Education at the university is, alas, not cheap, besides it is very difficult to get a high mark, relying only on your own strength. With this attitude, young people begin their educational path in government institutions.
The manner of teaching is also not always able to satisfy the interest of students. Not every teacher is concerned that the pupils learn the material correctly.
It has become an abstract concept today. In fact, young people have to pay for everything, and this is a people who are considered uneducated and unable to provide for themselves on their own. Maybe the demand shouldn't be like that?
The development of the educational system in America has already come to the point that the state's loan debt for education has exceeded a trillion dollars. Students will inherit these debts from their parents even after their death. Debts of this magnitude cannot be paid off and should not be.
There is definitely an apocalyptic note in the description of the latter facts. But if you hold the tail with a pistol, and so that the current runs through the veins, then behind all these darkening events glimmers of new hope are visible.
This is a new concept of education
Over the past couple of decades, the world has changed fundamentally. All major events transform public attitudes. Everything that is familiar and understandable goes into oblivion or for a retro sale, and the new can be not only interesting, but also terribly frightening. Bad for most.
A well-known case is a good example of the perception of innovation.
In the 60s of the last century, an expedition of geologists found in the taiga a family of people who had lived as hermits for more than half a century. It was the Lykov family. For all the years of their life in the wilderness, the Lykovs have never met other people.
When geologists told them that a man was on the moon, they did not believe it. When they were shown TV for the first time, Agafya Lykova said: "We cannot, this is a sinful business." But, according to geologists, they could no longer not watch the miracle TV.
Every day people increase their intelligence level and, as it seems, they found a way out of an unfair situation on their own. Thanks to such projects as "Business Youth" everyone can get an education. At the same time, they do not just open their own business, but learn to derive benefit and money from everything around them.
There is always a lot of criticism for innovative ideas. For new discoverers, criticism does not serve as an obstacle, but only builds character. The Business Youth project has become a chance for many. Of course, working with people who will always support you and help you move forward is easy and promising.
According to Petr Osipov, "Business-Molodist" is capable of giving impetus to the beginning of great changes for the entire people of Russia. Anyone who has a desire can do what they love. This is the most beautiful thing that a person can get. The feeling of freedom that arises as a result will help you move forward.
An hour of unhurried driving - and we are already approaching the yacht club near Moscow, the place of deployment of Peter Osipov and his associates in Business Molodost. A quiet place with beautiful views and expensive cars (Maserati Quattroporte - from 6 million rubles), which stand in an inconspicuous parking lot behind a high fence and in no way betray the fact that people gather here for rest, brainstorming and strategic meetings, who excited the media space with their statements about billions of dollars in turnover, tens of thousands of listeners and a revolution in the Russian business education market.
This interview was atypical in many respects: instead of traditional meetings somewhere in "Coffeemania", we gathered outside the city, and instead of the traditional exchange of greetings and morning cappuccino we climbed into the icy water of the Pirogov reservoir.
Peter, when did you come up with Business Molodist and why did you decide to quit what you were doing at that time (deputy assistant, some other business)?
Oh, that was a long, long time ago. I'll be honest with you, okay? I hardly remember what happened in those years. In that period of legend, there are more than facts. First, Misha and I ( Mikhail Dashkiev, co-founder of "Business-Molodost" - approx. ed.) started meeting in different interesting places and thinking about what to do next. Misha already at that time had a decent job in small and medium-sized businesses, such as windows, doors - as they say, from the plow, the real sector. By that time, I was doing a lot of educational projects, I studied educational methodology.
At that time, we had only irony over the ways that were offered to people as the only possible choice. Even then, we clearly understood that if you follow everyone, you will not come anywhere. We all worked in companies, we liked it, there were no problems. But we understood that, working in the company, we would not be able to achieve what we wanted. Moreover, we did not know what we wanted, but we knew for sure that we would not achieve it there.
We were always fired from companies. Our thirst for activity has always come into conflict with the bosses, and for a long time we did not stay anywhere. Having traveled to various start-up events and business accelerators, of which there were quite a few at that time, we realized that we were not satisfied with anything that existed, and, moreover, we understand how it should be.
Even then, a real understanding of what really affects money came to mind. What are sales, what are (we just then got the insight that a business is four indicators) leads, conversion, average check, purchase frequency. It was just a revelation. We had a bunch of techniques, both new and inherited from previous classes, there was an understanding of how to make educational technology out of this, I had a lot of experience in public speaking. So it all crossed, and for the first time we performed together at the Higher School of Economics, three hundred people gathered.
And what is the role of Alexander Volchek in this?
Sasha appeared in the third year of our history. We all started with Misha, and I met Sasha later. We have always treated the Business Youth project as a side activity, being engaged in some other major projects. As often happens, this side project began to develop so easily and quickly, without much effort (cities began to open, people gathered) that we decided to take on it more actively.
For two years we developed, for two years I was the general director of the company, was involved in management, recruiting and so on. There was already a company, a legal entity, about 14 cities in which we worked, a large office on Tverskaya-Yamskaya, a sales department in the bud, a development department, that is, the company was at the very beginning of its development. We had 20-25 people, but even then it was clear that a) I am a non-systemic person, b) I do not want to be a systemic person, c) I cannot make the company large and systemic.
It became clear that something needed to be radically changed. At this moment we are meeting with Sasha Volchek, at that time he worked as the general director of the Megaplan company. I looked at him - a suit from Versace, it perfectly talks about Megaplan, in general, there is a lot to learn. And I wanted to introduce "Megaplan" here in order to become more systemic. Said: "Sash, teach me how to implement Megaplan, become my mentor and mentor." At that time, we were already assembling halls for 500 people, earning money, that is, we were still a collective farm, but a collective farm with prospects.
I invited him to our meeting, which we held regularly (I was also terribly proud to have introduced weekly meetings where we discussed our affairs). He came, and after the meeting for another thirty minutes he told me how bad everything was with us, how everything was unsystematically and stupidly done. I sat him down next to me, took a sheet of paper, and told him: “Sasha, look, in three months, by September 2012, I’ll buy myself an apartment for $ 3 million, and if I don’t buy it, I’ll give it to you, Alexander Volchek, 3 million rubles ".
Did you have an extra $ 3 million at that time?
At that time, the company's profit was from 600 thousand to 1 million rubles per month - at best. And it was necessary to make 100 million in profit in three or four months.
We loved to play these games, in the declaration. We still do this sometimes, but then everything was harsher. I say to Sasha: “What do you want? Well, is there a car? " He had a car, some kind of old Audi. How much can a top manager get in Russia? Well, 300-500 thousand. And I tell him: "Write the same declaration that you will buy yourself a wheelbarrow for 6 million, without using any savings, in two months." And while I went to make a photocopy of my piece of paper, I see - he has already written. This is a test, not even a test, but the level of a person's adventurism that he can take risks and quickly subscribe to something, if it's interesting.
And how did it all end?
No matter. The main thing here is to jump out of the plane, you will find a parachute on the way.
We drove out of town, took Sasha with us. I asked him to help us with planning, with signs, as an accomplice, in a sense, of this process. And when he started helping us, he wrote everything down in Excel. I was just delighted - I am in awe of those who can write something in Excel.
I immediately tell Misha: “Look, what a handsome man. Let's take him to us as a partner. " Misha says: "Come on." And then he saw him for the first time. We discussed and decided to give Sasha 20% of our company, right away. I tell him: “Sasha, we need to make 100 million by September, and 20% is just enough for you for all your declarations and other expenses. Come with us!" He replies: "I need to think." The next day he calls me and says: "I just came from the board of directors, announced my resignation, I agree." It is clear that for another two months there in "Megaplan" he was transferring cases, finalizing some time, but by September he bought his Panamera.
I saw that you now have 33% of the company for three.
Yes, a year later we divided it into three, 33% each. I believe that in business you cannot focus on shares, on ownership of property, everything should be easy.
Tell us why cars appear almost everywhere in many of these declarations and promises? ThatRolls-roycebuy, thatMaserati, that's something else. Isn't it too commonplace?
We have hundreds of different options. Apparently, you just most often pay attention to cars. Perhaps it's time for you to change your car.
In fact, intangible tasks are difficult to measure and track. With a car, everything is much simpler - it is easy to evaluate, see, and this is a fairly straightforward task. You cannot come to a car dealership and say: "I have 500 thousand, several million are missing before the Panamera, sell it to me, please, I'll bring it in in the evening." People are weak and like to tune themselves up, to deceive. But you can't fool Maserati. You either bought it or you didn't.
A car is in some ways simpler as a target - than, for example, an apartment. A good apartment in Moscow costs several million dollars, and, to be honest, very few people can earn that much quickly. A car is a kind of objective simulator, understandable for men and absolutely objective.
I went all this way, I had a Mercedes C-class, then the first Maserati, then the Mercedes ML for my father, then the second, the new Maserati, which you probably noticed in the parking lot, then the Ferrari California, which I gave my ex-girlfriend.
I looked through your profile, looked at those who like your posts and comments - I wanted to find some famous, successful people there. I found, for example, Yuri Belonoshchenko, the general director of UralSib Management Company, several smaller top managers, mostly young people. Tell me, are there any famous people, celebs who quote your activities, with whom you are closely friends?
Yura, yes, he recently left here, literally in front of you, yesterday. Who else? Dima Kazachkov, managing director of the 1C-Rarus company, Andrey Rogachev, who made Pyaterochka.
Mitya Fomin (Hi-Fi group) was, for example, at the last Million for Hundred training.
You wrote that there is a special attack on you in the media. Do you have any idea who might order it?
I don't think this is a special attack. All these publications, they are not that somehow surprised me. It's quite difficult to surprise me with an online comment on social networks, where user number 7 950 answered something to user 14 124. Here is our CEO, he came running to me in shock: “Petya, how is it, here we are working here, but here such materials are published ". Well, I calmed him down, we continue to work.
In fact, the only way to avoid criticism is to be able to corpse and maintain such a cadaveric life, that is, not to do anything that changes the world around you. The main question is what part of people criticizes our activities. While I look at those who write criticism, and I see that we have no problem.
A question from my colleague, your fan. What kind of music does Peter Osipov listen to?
Oh, good question. Anything in life can be brought up except for musical taste. Now, I open my profile on the iPad, and we go from the past to the present. Sex Pistols, Rolling Stones, Air, The Killers, Infected Mushroom. It's interesting about Infected Mushroom, we invited them to our place, they performed for three hundred people. It was very cool, we are longtime fans, it was just happiness.
Clash, "Krovostok", Amy Winehouse (Amy is my separate love), Jamiroquai, Radiohead, Tchaikovsky, Rachmaninov.
Another question from a colleague. If a poor but promising guy comes to your training without money, is there an option to get to the lesson for free?
No, offline costs money. All the materials we are talking about are on the Internet, in one form or another - use as much as you like. You won't be able to get offline without money. Because how else can you force a person who has not paid anything to work hard, not let them through, do their homework, and so on? No matter how ingenious you are, you have to find 20-25 thousand for a course of study.
If you haven't paid for something, you won't appreciate it. Some online English courses are free, I signed up and forgot, it all does not work. And when you gave, albeit a little, but some significant amount for you, the result will be completely different.
Do you have any idea why many people consider you a cult?
I think this is due to the surroundings that we created in the early years. It was fun there. I have nothing against this, let them consider whatever they like. We are not a tough corporation that chastised the training and let people go to all four sides. We are worried about those who take our trainings, we help them - perhaps this format somehow leads people to such thoughts.
About numbers. In the material on The Village, there was some misunderstanding with your turnover, they say, they say that you earned a billion, but in fact it was less. Can you clarify this point?
Over the past year, the goal was one billion. We did not fulfill it, the annual turnover was in the region of 800 million rubles.
What is the margin of your business?
I can say for the last year that at the moment I do not really have the latest information, since I am not involved in operational activities. But I will say that for us the normal operating margin was 20%.
I read about your plans to enter Western markets. Can you tell us something?
Few people realized that now the entire education system is in deep crisis. It is ineffective. We all understand that if you want to do business, by no means go to business school. Somewhere in the subconscious, many have it. Nobody guarantees you that you will go out and achieve something with a predictable result. It is clear that a person with a high energy resource will achieve his goal without these business schools, there are plenty of examples.
No one has a model of how to predictably and systematically release a person who will achieve some results in business. We can predictably determine that if a person goes through all the stages of training and does everything that we tell him, then he will achieve the tasks assigned to him with a fairly high degree of probability. Which business school can say that? The answer is no.
We already have offline trainings in Latvia, London, Madrid, Israel, which are conducted by our trainers. There is a developed system of assignments, control, course management. We now have a largely Russian-speaking audience, but we are working on adapting the materials to other languages.
We here in Russia have already made a technology that shows phenomenal results.
Left, art director of "Business-Molodost" Ruslan Khusnutdinov, in the center Pyotr Osipov, right graduate of "Business-Molodost" Alexey Ananyin
I will quote some well-known knowledge about "Business-Youth". The main criticism is that all you teach is a niche-landing-traffic-sales chain. Quite a simple and straightforward scheme.
Let's distinguish between what a person sees from the outside, and what really is. If someone sees from the outside that everything is so simple, this does not mean at all that the model is so primitive.
Any business needs to understand what to sell, to whom and in what price segment. Those who want to buy your product are called a lead. The lead has to come from somewhere. Sources can be different - landing pages, a website, personal sales, placement on sites to attract traffic, and so on. All this rests on the choice of the segment, on the number of clients that you need, and on the conversion.
This I described what can be described in 20 seconds. It is clear that at the two-month training all these stages are dealt with in much more detail.
There is also an imbalance theory, when the number of incoming requests and customers is equal to how much the company can handle. Under such conditions, the company dies and stagnates. Well, maybe it doesn't die right away, but everything goes towards it. The challenge for the right business is to ensure that the number of incoming customers is much greater than what the company can currently handle. Then the business develops. This is the theory of imbalance.
But then we realized that this was a wrong, soulless model. Because there is always a person in the center. And we came up with a new model.
A business has five parts. First, a product appears, then its sales, then a system is built, then a stable team is formed. At the center of everything is the personality of the founder (owner).
And then - a new round - an improved product, sales at a new level, a system at a new level, an updated team of people of a higher level. Companies, as a rule, develop in an upward spiral and go through these four stages at each turn.
For example, "Business-Molodist" is now entering the second round, the first stage of the second round, we are creating an updated main product "BM-Coaching".
Do you somehow check the students who are undergoing trainings, have they mastered everything, have they done the assignments, and so on?
Of course, we have a full-fledged certification system. After completing a two-month course, they pass the exam. With all legal documents, with proof of turnover, with marketing materials. A huge folder is taken for this exam.
They must confirm their result. They maintain a management table with all the indicators for the business, provide documents, invoices, acts, etc.
Do you have statistics on how many people take this exam?
We have a bar, the minimum threshold is 120 thousand rubles for two months. There is a second and third level, +300 thousand and +1 million +120 makes about 25% of the course participants. More than a million a month makes about 5% of all listeners. This is a certification, every student who qualifies for this has two mentors who have already passed this, and who already know how to earn money. They constantly ask students: "Where is the invoice?", "Where are the contracts?"
Is there a moment of deception? Yes, probably. But it is important to understand that you need to work very hard to fake it. In the latest version of the training, in order to deceive us, he will have to forge a legal entity, contracts and extracts. You understand that if he did it, then he is already a rather talented person, and the road is probably open for him, but not into the traditional business.
Do you have any idols among Russian or Western businessmen? Who do you look up to (if, of course, you do)?
I respect him as a theoretical character, I respect him as a creator of beautiful products, but as a life strategy I cannot choose his path. When the company is put first in life, it is not mine. I like simple human happiness - health, family and money. If I have a choice between a family or a business, I will definitely choose a family. Health or business is definitely health. And businessmen who put their lives on the line, and everything revolves around their business, this option is not suitable for me, for me personally.
Donald Trump, famous American businessman and investor. Do I want to consider him as my teacher? No I do not think so. When I watch him on TV, I feel sick. I don't have a pleasant feeling.
Who do I want to be like? One acquaintance recently told a story that he was in the Tretyakov Gallery, and one of our very cool oligarchs restored one room there and hung a table the size of a window that he did it. Is he good or not? I say - well, well done. But for me personally, this is not the case.
Because there is Tretyakov and there is an oligarch. These are different values for all parameters, different values for the exhaust. Tretyakov built a gallery, put his life on it, and the oligarch repaired the room there. At the age of 18, Tretyakov formulated a goal for himself in life: to take energy from society, structure it and give it back as a benefit.
I respect the scale of what he did. Do we find such people among us? I believe that no, I do not see them. When I look at Tretyakov, I have a feeling of affection and pleasantness.
Do you want to be remembered in the same way as about Tretyakov?
Benefit is a by-product of a well-organized person. And when you arrange your work and your actions in the right way, a side effect of this is some kind of utility. And in the center is not the benefit, but the person who works on himself. And all you can influence is to make yourself a little better, every day. You cannot improve other people, this is an illusion, this is a myth.
It was Seraphim of Sarov who said, "Save yourself, thousands will be saved." Don't touch people, take care of yourself. You need to come to an agreement with yourself, understand what you want and act. And this is the most productive position.
“Look only at yourself, earn the first million, and then a billion is not far away. Russia needs more billionaires. "
I still don't know exactly how it works for us.
- What is Business Youth?
It is currently the largest community of entrepreneurs in the world. We unite about 2,300,000 people. We looked for global communities of entrepreneurs, but there are no organized ones like us. Our community is not limited to entrepreneurs. For example, there are 105 thousand clients who have studied with us for six years. Now we have 5 thousand people studying at the courses.
- Wait, what kind of courses? I thought you were a public organization, some kind of semi-state.
There is a community in Business of Youth, but we do not manage it. We are the only private business school, but this is more of a shortcut because we have a different strategy. Yes, indeed, we have a huge number of entrepreneurs engaged - now there are 5 thousand people. They came and bought courses for 70 thousand rubles.
Our courses are the coolest program for pumping people in terms of money and entrepreneurship in the country today. I think it is in the world at the moment.
- So what is this, courses?
These are courses, yes.
- That is, “Business Youth” is it?
These are the coolest courses.
- How do you differ from business incubators?
We are distinguished by quality. No one has analogues of our development.
We started six years ago when there were business incubators. I did not understand how in an incubator you can not only build a multibillion-dollar business, but simply catch on and make the first one hundred, two hundred, three hundred thousand. Everything confuses the brain: investments, pitches, you have to run after something. All incubators do not work and are far from reality, where you need to be able to do something for people and take money for it.
- How do you attract clients?
I still don't know exactly how it works for us. We have a sales department, we have a YouTube channel, we have a database of e-mail addresses and a telephone number. The site molodost.bz had approximately three million visitors in February.
People watch and go to our content, video. We shoot a lot and talk about the results clearly. In business incubators it is not clear why to go there, they do not tell real stories. People really need to come somewhere, apply their talents and make money.
We have an internal development - the analytical program "Smol-data", with the help of which we control each person who goes through our program. For example, at the time of the start, people came with a total income of 153 million rubles. This was their income. They set a goal to make a profit of 609 million rubles. In fact, they made 1 billion. Our people make real money, and we keep track of them at every step.
- How do you specifically help entrepreneurs to increase their profits?
In different ways: goal setting, management implementation. We have a complex matrix system. We rate all people by income and give everyone a coach who is a practicing entrepreneur. Moreover, our coaches compete with each other, whose learning outcome is better. In parallel, we divide people into teams that have their own races. As a result, people are in three rating systems that pull them up.
On these systems, we put a layer of information about traffic, packaging, choosing the right strategy. But we do not do this through motivation, but we analyze the interests of a person, draw conclusions and give information in the form of machine learning. We talk about different technologies and track people's reactions. How Netflix studies the interests of users.
Over the past six years, we have accumulated a lot of data for a cool product. If a person comes to us, then with a guaranteed and predictable result, using all methods.
Peter Osipov is the founder of the Business Youth courses. In 2005 he left Cheboksary for Moscow to study and work. He was an assistant to a deputy in the State Duma, conducted oratory trainings for deputies and top managers. In 2010, together with Mikhail Dashkiev, he founded the Business Youth project to help entrepreneurs open and develop businesses.
Date of Birth: December 16, 1987Education: Russian State University for the Humanities
Equity: 977 million rubles (revenue from courses in 2016)
In 2014, we had a cash gap of minus 77 million
- And what is your profit?
In 2016, we made 977 million rubles. Now we have 7 people in the management company, an office of 200 m² at Flacon and independent offices of individual organizations. Complete holacracy.
- I understood about the revenue, but not about the business. Do you sell services to entrepreneurs?
Including. What is the meaning of business education in Russia and in the world? Get a certificate, a piece of paper. We are against such a system and consider the main result of study to be the money that people earn from their business already at the time of training.
We have achieved that 95% of large entrepreneurs who come to study and pay 500 thousand rubles, in the first two months of training, recoup the cost of the course and go to additional profit.
- How many teachers do you have in your organization?
We have about 300 trainers. They teach offline, live. A coach is an entrepreneur with an income of at least ten times more than the entire group of students. Coaching is not paid - it is volunteering. Entrepreneurs love teaching, they love it.
Now 5 thousand people study at the courses. Our task is individual training. We divide everyone into groups of 20 people, in which our trainers teach. We pay attention to each student. We have a system in which we track the result of each student.
- Tell us about this system? Is this your development?
Yes, this is completely our development. For five years I tried to do everything on my own, but I realized that it was very difficult on my own, and began to make a funnel for developers. We have about six internal IT projects for individual teams that work with their own budget and profit.
Now we are launching a project with startups with Mikhail Smolyanov from Megaprooryv. We realized that we know how to get entrepreneurs, but we don't want to enter the share of the business - it's boring. Making a big startup accelerator is the goal. We want to gather a thousand cool development teams, train them, give them the opportunity to earn money, and take the coolest guys to our service development.
Over the years we have learned to generate a huge stream of loyal entrepreneurs, but our pain is that they have come and gone. They are not our lifelong clients. Therefore, we decided to offer IT services that cover their pain.
For example, the entire market of paid CRM systems in Russia is 18 thousand users. This is very small. We have 43 thousand business clients per year. If we had our own CRM-system, then we could train these people to work on the CRM, introduce it. Due to this, we would have lifelong clients, the very same life-value.
For this year, our task is to create 30 services. We now have five that are already profitable. For example, the "Bullet" page generation service. All landing pages are inhuman and heavy, and in Pool you can create a website with one screen and maximum conversion by answering just five questions. In the second month of operation, "Puli" had 6 thousand paying customers.
In general, we will continue to create a funnel of loyal entrepreneurs and at the same time create a funnel of IT projects for these entrepreneurs.
- The numbers speak for themselves: in 2014 you had 300 thousand visitors to the site, and now - 21 million. This is serious. It's probably time for us to partner with you.
We can do a lot for you, and it's interesting. There is a belief that we are working with small start-up entrepreneurs, but this is not the case.
- You have almost a billion rubles in revenue for 2016. And what is the net profit?
For the main products we have made, profitability has improved significantly. Last year we made about 300 million rubles.
At the age of 19 I had an office with a view of the Kremlin
- What if the government decree banned business in Russia and only the state remains?
Therefore, the only way out that we see is mass entrepreneurship. How to do this when there are several business schools in the country, which are discussing among themselves who is more advanced? We have critically few business schools, especially private ones. Our "Business Youth" enters the IT market, we want to enter America, China and India. When we show our developments abroad, they are shocked. We have talented people packing this into the system. And then we will unpack it in America, China and India.
- Be careful. Everything is different there: markets, mentality, culture, scale of investments. On the fingers of your hands you can count the successful Russian projects abroad.
To be honest, we have a big task: to make the number one accelerator in the world. We have technology and we don't want to be trailed. Our global performance shows that we are moving forward. And if we go further, a unique phenomenon of the “Russian big incubator” will be created.
- I look at your numbers on the Similar-Web portal. Here are a lot of referral links. Where do you advertise and how do you get traffic?
There is remarketing and retargeting. There is paid advertising. But the main traffic is organic. We have a lot of content, people watch it on YouTube and Vimeo and come to us. We know how to make big moves, but so far we are not very good at converting them.
I have always tried to set a goal for a big number and strive for it. For example, we calculated that if one sales manager brings in 600 thousand, then we need 500 sales people. We hired 40 people a month, scanned the entire market, looked at 10,000 resumes. We have automated everything and have been recognized as one of the best Sales Force implementations in Russia.
We made a lot of revenue, but didn't know there were big expenses. We had a large, ineffective structure. I then thought that I knew everything, and delegated everything to top managers. Lost the levers of company management. But in 2014 there was a cash gap of minus 77 million. Thanks to this, I took over the company, cleaned up the structure and got involved in finance, accounting and management.
- Tell us about yourself. Who is Peter Osipov?
I was born in Cheboksary in 1987. Grew up there. My father was an artist and participated in political campaigns as a designer. I wanted to work in the political field because from the age of 17 I participated in advertising campaigns for local elections. Then in 2005 he moved to Moscow, went to study as a political scientist and work in the State Duma. He was an assistant to the deputy, held about three elections. I had an office overlooking the Kremlin at the age of 19. Those were romantic times: I read Ogilvy, Pelevin, listened to Bowie.
After some time, I realized that I have nowhere to develop in politics. And I went to sell ads and additional courses. The leads were pretty cool: you had to go around schools, go to lessons, talk about the product.
In parallel, I read a lot, developed in business psychology. He attended trainings by Radislav Gandapas, Sergei Azimov. It was interesting to me, the information helped me sell in schools. But I did not understand what the ultimate goal of these trainings was and what the result should be. As a result, I opened two of my courses for teenagers. We read Branson's books, hung out, shared ideas. This is how I earned my first 100 thousand rubles.
Then I met Mikhail Dashkiev, my partner. He had a great marketing experience. We brought together the first group of students and newcomers to business who have not found their way into business incubators and government programs. We began to meet and figure out how we can grow up and what to do to make big money. This is how Business Youth was born.
Don't listen to anyone and make a lot of money. The best thing you can do for the country today is buy yourself a great Mercedes, get on your feet, make a million, and so on.
Russia is the best place with huge business ROI. In Europe, there are no such figures for the return on investment. Look only at yourself, look for people who believe in you, earn the first million, and then a billion is not far away. Russia needs more billionaires.
Do not be afraid of unbelief. We have 18% of GDP - the share of small and medium-sized businesses. We still do not understand much, the economy in the country is just emerging. Grab your piece, set ambitious goals, make real money.